Unlocking Restaurant Success: A Deep Dive with Matt Plapp on Marketing and Loyalty 454035

Unlocking Restaurant Success: A Deep Dive with Matt Plapp on Marketing and Loyalty In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian is ed by Matt Plapp, a seasoned marketing expert in the restaurant industry and CEO of America's Best Restaurants. Matt, also known as the Chief Energy Officer, shares insights on creating memorable guest experiences and leveraging digital loyalty programs to keep restaurant guests returning. He discusses his journey from working with his father's clients in the restaurant business to growing a marketing company that now serves thousands of restaurants nationwide. Matt explains the importance of customer acquisition and retention, emphasizing the value of capturing and utilizing customer data effectively. The conversation also touches on the challenges and opportunities in restaurant marketing, with real-world examples of success stories driven by strategic marketing and technology adoption. The episode highlights the significance of continuous self-improvement for restaurant owners and managers, encouraging them to invest in both personal development and smart marketing strategies to drive business growth. 00:00 Introduction to the Podcast and Guest 01:21 Matt Plapp's Background and Journey 04:28 Marketing Strategies for Restaurants 07:20 The Importance of Customer Data 14:22 Challenges and Solutions in Restaurant Marketing 22:32 Real-Life Examples and Success Stories 28:05 A Pizza Restaurant's Remarkable Growth 28:34 The Power of Business Coaching 29:29 Avery's Success Story 30:13 Engaging with Social Media 30:35 Road Trip with Dad 31:40 Matt Plapp's Marketing Philosophy 32:53 Customer Acquisition Strategies 40:57 The Birth of Driver 43:02 The Importance of Continuous Improvement 49:24 Connecting with Matt Plapp 50:27 Final Thoughts and Farewell 1c341q