The Multilingual Content Podcast, Powered by Under 4a4u63

Ready to take your B2B SaaS global? In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with localization expert Émilie Némorin (ex-Booking.com, Adidas, Zoom) to break down how localization can drive growth—not just add costs. Discover how to: Turn localization into a revenue enabler Collaborate effectively across product, marketing, and engineering Integrate localization early in the product lifecycle Automate workflows and track real impact with meaningful metrics Émilie shares real-world strategies for building cross-functional alignment, proactive communication, and internationalization best practices. Perfect for founders, product managers, and marketing leaders looking to scale globally with smarter multilingual content strategies. 🎧 Tune in now and level up your global game.

Should you localize your product and marketing content, or is English enough? 🌍 In this episode, Nicola Calabrese (Undertow) is ed by Clément Dumont, co-founder of The Growth Syndicate, to explore the real-world challenges and strategies behind SaaS localization in international markets. With experience working across Europe and the US, Clément shares insights on when localization is necessary, how expectations vary across countries, and which markets are more accepting of English-only content. 🇫🇷🇪🇸🇳🇱 💡 Why localization matters more in Southern and Central Europe than in the Nordics or the Netherlands 📋 How verticals like healthcare and finance leave no room for English-only strategies 🧪 When it's smart to delay product localization and how to test if it’s holding you back 🔍 The surprising ways s "hack" around missing local language 👨‍💻 Why developers may not care about translated docs but marketers definitely do If you're expanding your B2B SaaS business internationally, this episode will help you navigate the gray areas of localization so you can scale smarter and faster 🚀 🎧 Listen now and follow Global SaaS Focus for more expert insights on going global with confidence

🌍 Going Global: Multilingual Content & International Expansion with Tamara Ceman 🚀 In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Tamara Ceman, a seasoned marketing director in B2B SaaS, to explore the challenges and opportunities of international expansion and multilingual content strategy. 🎯 Tamara's career journey is anything but conventional—starting as a copywriter and evolving into a leader in Voice of the Customer programs for industry giants like Microsoft. She shares insider strategies on product-led growth (PLG), localization, and global marketing that every founder, product manager, and marketer should know. ✨ Key Takeaways: ✅ Identifying Viable International Markets – How to assess market readiness for PLG success. ✅ Localization Beyond Language – A holistic approach that includes design, onboarding, and messaging. ✅ Competitive Analysis – Researching competitors to carve out your unique positioning. ✅ Pricing & Compliance – Navigating the complexities of international pricing and regulations. ✅ AI in Localization – How AI is shaping (and sometimes falling short in) multilingual content. Tamara’s expertise offers a roap for global success, ensuring a seamless experience across regions. 🎧 Tune in now for actionable insights on taking your B2B SaaS company global! 📩 Connect with Tamara: https://www.linkedin.com/in/tamaraceman/ 🌐 Learn more about Undertow: undertowlanguages.com

Can you scale globally without localizing everything from day one? 🌍 In this episode, Clément Dumont, co-founder of The Growth Syndicate, s us to explore how SaaS companies can balance the efficiency of English-first products with the expectations of local s. We dive into what it takes to go international in a lean, strategic way without skipping the groundwork. 🎯 Topics we cover: 🔍 Spotting early traction in new markets 🧩 Minimum viable localization: what it is and why it matters 💬 When it’s okay to keep your product in English (and when it’s not) 🧠 How buyer and expectations differ across regions 🧪 Testing messaging, sales, and hiring before going all-in If you're building or expanding a B2B SaaS product, this episode is packed with insights to help you localize smart, scale efficiently, and serve global s better 🚀 👉 Follow the show for more practical conversations on growing SaaS businesses internationally.

🌍 Are you making these common mistakes in your product localization strategy? our host, Nicola Calabrese, as he dives deep into the world of international expansion with Melanie Heighway, Head of Product Internationalization at Atlassian. 🚀 This episode unravels the myths surrounding localization, highlights the critical role of AI 🤖 in enhancing workflows, and shares invaluable insights on building a global product from day one. 💡 Melanie shatters three major localization myths, showing why localization is a collaborative effort beyond just translation. Learn how AI is revolutionizing the process at Atlassian—from context gathering to solving complex issues swiftly—and how it's making products more accessible 🌎 to a global audience. 🔍 Listen as Melanie breaks down: ✅ The balance between AI advancements and human expertise ✅ The evolving challenges of testing localized software ✅ How to justify localization investments strategically 📢 This episode is packed with practical advice for B2B SaaS founders, product managers, and marketing leaders looking to scale globally 🌏. 🎧 Don’t miss out! Tune in now and level up your localization strategy. 👉 Learn more at undertowlanguages.com

🌍 Are you ready to take your B2B SaaS company global? In this insightful episode of Global SaaS Focus, hosted by Nicola Calabrese, we dive deep into the world of international expansion with Clément Dumont, co-founder of The Growth Syndicate. Together, we unpack the essential building blocks of successful global growth—from navigating regional regulations and localizing your UI/UX, to activating the right marketing and sales channels in each market 🌐. Clément brings a wealth of hands-on experience, sharing tailored strategies for different SaaS business models and industries. We also explore the importance of internal alignment, and how to get your product, marketing, and customer success teams working in sync to international success 🚀. Whether you're a SaaS founder, product manager, or marketing lead, this episode delivers actionable insights and real-world examples to help you scale confidently across borders. Tune in and get ready to go global!

🌍 Ready to take your SaaS company global but not sure where to start? 🚀 This episode of The Multilingual Content Podcast, hosted by Nicola Calabrese, is exactly what you need! 🎙️ We’re ed by Daniel Nackovski and Thomas Sjöberg from SaaSiest, the leading B2B SaaS community, to uncover battle-tested strategies for international expansion. 🔥 What you’ll learn in this power-packed episode: ✅ How to identify the right markets for expansion. ✅ The secrets to adapting your SaaS product & messaging for different cultures. ✅ Why local partnerships can be a game-changer for credibility & speed. ✅ How to navigate diverse sales processes and avoid common pitfalls. ✅ The critical role of customer in new regions. Daniel and Thomas share real-world experiences and expert insights from helping European SaaS companies scale globally. 🌎💡 Whether you're a founder, product manager, or marketing leader, this episode is packed with actionable advice to help you win in international markets. 🎧 Tune in now and take your SaaS company to the world! And don’t forget to subscribe for more insights from top industry leaders. 🌟 👉 Learn more about SaaSiest at www.saasiest.com and discover how Undertow can help you with multilingual content at www.undertowlanguages.com.

🌍 Unlock the secrets to successful international expansion with Ayon Bhattacharyya, a market strategy veteran with over two decades of experience helping top-tier companies like Westpac, Trade Me, Equifax, and NewsCorp. In this episode of "The Multilingual Content Podcast," hosted by Nicola Calabrese, we delve deep into the intricacies of positioning, pricing, and packaging for B2B SaaS companies venturing into new international markets. 🎧✨ 🚀 Ayon, the founder of Biz Growth Spurt, specializes in aiding small to mid-sized B2B subscription businesses to navigate the complex landscape of pricing and market positioning. Listen as he shares his comprehensive approach, beginning with value discovery, advancing through customer and product segmentation, and culminating in strategic pricing and positioning to outmaneuver the competition. 🔑 Key discussion points include: 🧐 The foundational steps of value discovery and the importance of mapping the value chain. 🎯 Differentiation strategies across customer, product, and market dimensions. 💰 How to tailor packaging and pricing to meet the specific needs of international markets. 🌐 The critical role of localization in ensuring market success, featuring fascinating examples from brands like McDonald's and Slack. ⚖️ The significance of balancing between cost leadership and value to maintain a competitive edge. 💡 Ayon provides actionable insights on handling limited resources, understanding market-specific cultural differences, and leveraging AI to enhance localization efforts. He also highlights common pitfalls to avoid and shares real-world examples, including Uber's initial pricing missteps in India and how they adapted to local market demands. 📢 Whether you're a founder, product manager, or marketing professional in the B2B SaaS space, this episode is packed with valuable strategies and expert advice to help you succeed in your international endeavors. 🎙️ Tune in to discover more and master the art of international expansion with Ayon Bhattacharyya! Don't forget to check the show notes for links to Ayon's LinkedIn profile and additional resources on Business Growth Spurt's website. 📩 Connect with Ayon: 🔗 LinkedIn: https://www.linkedin.com/in/valueconquer/ 🌐 https://bizgrowthspurt.com/ 📞 For more insights on multilingual content and international expansion, reach out to Undertow: 🌎https://www.undertowlanguages.com/

🎧 Ready to take your B2B SaaS company global? Tune in to this insightful episode with Clément Dumont, co-founder of The Growth Syndicate, as he shares his expertise on international expansion strategies. 🌍 Clément breaks down the key factors to consider when evaluating new markets, including market size, demand, competitive landscape, cultural differences, and legal compliance. He also highlights common mistakes companies make, such as expanding without product-market fit, not adapting to local nuances, and applying a one-size-fits-all playbook. 📈 Drawing from his experience helping companies expand into over six countries, Clément emphasizes the importance of thorough market research, company-wide alignment, and starting small before scaling up. He advises celebrating small wins and building a strong foundation for sustainable long-term growth in new markets. 🎯 Whether you're a founder, product manager, marketing manager, or localization manager, this episode is packed with actionable insights to help you navigate the challenges and opportunities of international expansion. 🗣️ Don't miss Clément's top two pieces of advice for B2B SaaS companies considering going global for the first time! 🌐 Ready to expand your horizons? Tune in now and discover the strategies you need to succeed in new markets!

🚀 Scaling your B2B SaaS product internationally? Localization is key—but how do you keep it efficient, consistent, and cost-effective? In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Andriy Poznakhovskyy, Head of Customer Growth at Crowdin, to dive into the role of Translation Management Systems (TMS) in global expansion. Andriy shares his insights on how a TMS helps companies streamline multilingual content, improve collaboration across teams, and maintain translation quality at scale. Discover how automation, AI-driven tools, and seamless integrations with CMS, code repositories, and platforms can eliminate manual work and accelerate go-to-market strategies. We also explore how TMS solutions reduce costs in the long run, why translation memories and glossaries are essential for consistency, and the latest trends shaping the future of localization—including AI’s growing role in optimizing workflows. If you’re a founder, product manager, or marketing leader looking to expand internationally, this episode is packed with actionable insights. Don’t get stuck in spreadsheets—embrace the power of automation! 🌍✨ Tune in now!

In this episode of The Multilingual Content Podcast, host Nicola Calabrese speaks with Nicoletta Dorizzi, Senior Global Performance Marketing Manager at Inriver, about the challenges and strategies behind managing multilingual content in international marketing. Nicoletta shares her approach to market research, emphasizing the importance of understanding cultural nuances, customer , and local partnerships when entering new regions. One key challenge is balancing global brand consistency with local relevance. Nicoletta explains how Inriver tailors campaigns using localized content, industry-specific examples, and local testimonials to build trust without losing their core brand identity. She also highlights how localization plays a crucial role in lead generation, noting the effectiveness of tailored assets and localized SEO in boosting engagement and driving organic traffic. Nicoletta discusses the role of AI in content creation, explaining how it streamlines video production, content adaptation, and campaign planning. This allows her team to focus more on strategy and test different formats and messages quickly. Looking ahead, she identifies trends like customer-centricity, digital maturity, and composable technology as key to future B2B SaaS marketing strategies. This episode offers a thoughtful exploration of how adaptability and innovation are shaping the future of international marketing.

In this episode of The Multilingual Content Podcast, Nicola Calabrese is ed by Michael Levot, a seasoned localization leader from Canva. Michael shares his journey of scaling a localization program to over 100 languages, transforming the company’s global presence, and navigating the complexities of international growth. Discover the strategies behind building a mature localization framework, prioritizing markets effectively, and leveraging data to make informed decisions. Michael discusses early challenges, significant wins, and the lessons learned along the way, offering invaluable advice for startups and established companies alike. If you’re just starting with localization, this episode serves as a great source of inspiration and guidance on how to approach the process strategically. Whether you’re a founder, marketer, or product manager in the B2B SaaS space, this conversation is packed with actionable insights to help you harness the power of localization as a key driver of growth. Tune in to uncover the secrets of scaling a global B2B SaaS business through localization!

In this episode of The Multilingual Content Podcast, we’re ed by Ashley Herbert Popa, Head of Product Marketing at Sendcloud, to explore the fascinating and complex world of international expansion, especially in the context of B2B SaaS companies. Ashley unpacks strategies for identifying high-potential markets, adapting products and marketing efforts to different cultural landscapes, and creating a seamless minimum viable experience (MVE) for international customers. We also dive into the challenges of collaboration across departments, the importance of building trust in new markets, and the role of localization in achieving long-term global success. Whether you're a founder, marketer, or product manager, Ashley’s insights will help you navigate the nuances of multilingual customer journeys, understand the value of product-market fit, and design scalable strategies for international growth. Tune in to learn how Sendcloud approaches global expansion and discover actionable takeaways to help your business thrive on the international stage.

In this episode of The Multilingual Content Podcast, our host Nicola Calabrese engages in a fascinating conversation with Aline Rocha, Localization Team Lead at Booking.com, who brings over a decade of experience in global content and localization strategy. Together, they delve into the critical role of localization specialists in the age of AI and how technological advancements like machine translation and generative AI are reshaping the industry. Aline highlights the value of cultural nuance and human expertise, emphasizing that while AI tools can enhance efficiency, they are no substitute for the strategic insights and adaptability of localization professionals. She shares her thoughts on the importance of managing data effectively, maintaining translation memories, and leveraging glossaries to improve AI outputs. The discussion also explores why embedding localization at the earliest stages of product development can save companies from costly missteps and enhance global market success. From adapting content to diverse cultures to ensuring brand trust and relevance, this episode is packed with actionable advice for localization specialists, product managers, and global marketing teams alike. Whether you're navigating the complexities of internationalization or looking to future-proof your localization strategy, this episode offers a wealth of insights to help you thrive in an ever-evolving global landscape. Tune in for a deep dive into the intersection of technology, culture, and strategy in multilingual content management.

In this episode of The Multilingual Content Podcast, Nicola Calabrese and Marco Airoldi, co-founders of Undertow, have a conversation about the pivotal role of localization in driving B2B SaaS growth. They explore three critical areas: aligning localization strategy with business objectives, optimizing execution workflows, and ensuring cultural adaptation. Whether you're navigating market entry, streamlining processes, or enhancing engagement, this episode is packed with practical insights. Tune in to discover how localization can be a powerful growth driver for your B2B SaaS company.

us as we chat with Angeley Mullins, Chief Commercial Officer at Resourcify, about the nuances of building a global brand that thrives locally. From navigating cultural differences in marketing strategies to leveraging storytelling for impactful B2B branding, Angeley shares invaluable insights drawn from years of experience in international markets. Discover why early branding is crucial for B2B SaaS startups, how localization can drive growth, and the evolving role of technology in shaping brand identity. Whether you're scaling internationally or refining your marketing strategy, this episode is packed with actionable advice.

In this episode of The Multilingual Content Podcast, Nicola from Undertow dives into a critical discussion with Veronica DiMartino, Eventbrite’s Head of Localization, on navigating the world of localization when resources are limited. Many companies pursuing global expansion face resource constraints, making the art of “doing more with less” a common challenge for localization teams. Veronica offers insights and practical tips for creating impactful, sustainable localization strategies—even when budgets, headcounts, and timelines are tight. Veronica begins by sharing her thoughts on the importance of “acting sustainably” in localization, which she describes as “minimizing waste, being realistic with what you have, and focusing on the bigger picture without losing sight of the small wins.” According to her, small wins aren’t just stepping stones; they’re motivators that validate the journey, help localization teams feel valued, and sustain momentum. Whether it’s translating a high-impact marketing campaign or optimizing experience for a specific region, Veronica emphasizes that these small achievements make a significant difference in reaching long-term goals. Veronica’s insights provide a comprehensive guide to sustainable localization, particularly useful for those working in resource-constrained environments. She brings a refreshing perspective to localization, emphasizing that while resources may be limited, creativity, collaboration, and strategic prioritization can unlock significant potential. Whether you’re a localization professional, a global expansion manager, or someone interested in international content strategies, this episode is packed with practical advice and inspiration for building resilient, impact-driven localization strategies.

In this episode of the Multilingual Content Podcast, we sit down with Henri Malkki, CEO and co-founder of Exolyt, a leading platform for analyzing short-form social media content like TikTok. Henri shares the fascinating journey of Exolyt, which launched globally in 28 languages from day one, enabling rapid international growth. We dive into the challenges and surprises faced during this expansion, explore how AI-powered insights are transforming social media analytics, and discuss the importance of understanding cultural nuances when going global. Henri also offers valuable advice for startups looking to scale internationally and how Exolyt helps businesses, marketers, and influencers uncover hidden social media trends. Whether you’re a marketer, entrepreneur, or content strategist, this episode offers actionable insights on leveraging AI and multilingual strategies for global success.

In this episode of The Multilingual Content Podcast, host Nicola Calabrese interviews Aline Rocha, a seasoned professional from Booking.com with over a decade of experience in content and localization. They delve into the complexities of adapting content for global markets, touching on challenges like cultural sensitivity, the importance of localizing beyond just language, and the need for flexibility in global content strategies. Aline shares insights from her work at Booking.com, where she's led localization efforts and adapted content to resonate with diverse audiences across regions like Brazil and Argentina. They also discuss the impact of AI, maintaining brand consistency, and offer advice for startups considering global expansion​

In this episode of the Multilingual Content Podcast, Nicola sits down with Veronica, the Localization Manager at Eventbrite, to dive into the intricate world of localization and internationalization. Veronica shares her journey of leading Eventbrite's localization efforts, from being a solo contributor to scaling a global operation that s diverse audiences around the world. Veronica discusses the challenges of building a localization program from the ground up, particularly when resources were limited, and how she leveraged her past experience to streamline processes and implement tools that ensured scalability. She highlights the importance of understanding when it's time to expand localization efforts and the key indicators that signaled this for Eventbrite. Throughout the conversation, Veronica emphasizes the significance of addressing internationalization issues early on, such as resolving technical bugs and ensuring interface elements are culturally relevant and functional across languages. She also shares how to effectively prioritize which markets and languages to target, using research, customer , and competitor analysis to guide these decisions. Listeners will get insights into the technologies and tools Eventbrite uses to automate their localization processes, and the critical role of slowing down to build strong foundations for future growth. Veronica offers valuable advice to localization professionals, touching on the importance of keeping an open mind, avoiding tunnel vision, and continuously seeking innovative solutions. For those looking to scale their localization programs, Veronica shares practical strategies, from managing technical resources to fostering collaboration across teams. She also reflects on how success in localization is measured not just by numbers but by the level of influence the localization team has on the company’s global strategy. Whether you're new to localization or a seasoned pro, this episode offers a wealth of knowledge on how to navigate the complexities of building a successful localization program in today’s global market. Tune in to hear Veronica’s expert tips on localization strategy, technology, and the lessons she’s learned along the way.