How Localization Drives International Growth in B2B SaaS 6y502w

In this episode of The Multilingual Content Podcast, Nicola Calabrese is ed by Michael Levot, a seasoned localization leader from Canva. Michael shares his journey of scaling a localization program to over 100 languages, transforming the company’s global presence, and navigating the complexities of international growth. Discover the strategies behind building a mature localization framework, prioritizing markets effectively, and leveraging data to make informed decisions. Michael discusses early challenges, significant wins, and the lessons learned along the way, offering invaluable advice for startups and established companies alike. If you’re just starting with localization, this episode serves as a great source of inspiration and guidance on how to approach the process strategically. Whether you’re a founder, marketer, or product manager in the B2B SaaS space, this conversation is packed with actionable insights to help you harness the power of localization as a key driver of growth. Tune in to uncover the secrets of scaling a global B2B SaaS business through localization! 6l3ik