[A] Podcast Series: Towards a Smarter World 43bl

Joyce Peralta, the digital communications manager at McGill University as she shares her team's journey in consolidating over a thousand websites into a centrally ed CMS, and how implementing a digital governance framework improved productivity. Peralta explains holding regularly scheduled training sessions and collaborative problem-solving builds a strong community of practice.

Bill Rogers, founder and CEO of ai12z, as we discusses the evolution of content management systems (CMS) and the impact of artificial intelligence (AI) on the industry. He shares insights from his experience in building platforms like Ektron and Orbita, and highlights the shift towards decoupled architectures and the use of large language models (LLMs) in content management. Rogers explains how the combination of structured and unstructured data, along with AI agents, can create personalized and efficient customer experiences. He also emphasizes the importance of curiosity and experimentation in driving innovation in the field.

In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.

host Cruce Saunders in an enlightening conversation with data performance management expert Gaja Vaidyanatha as they delve into the world of graph databases and their pivotal role in the evolving data ecosystem.  Discover how graph databases enable the analysis of multilevel transitional relationships, providing valuable insights into customer behavior and complex patterns. Read the full transcript at simplea.com. Check out the main episode and its transcript at simplea.com.

In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness. Listen to real-world insights on intuitively adopting frameworks like this without complexity.

Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content.

us for an insightful conversation with award-winning designer Doug Powell as we explore the critical role of a unified design system in an enterprise. Discover how a human-centered approach and design systems can drive successful outcomes in cross-functional organizations.

Successfully launching Terminology Operations – hear how Kelly Lawetz, the Director of Unified Content got it done at Genetec! In this podcast interview we explore her approach.

Learn lessons ranging from the benefits of content modeling to hurdles with department silos and role limitations with Lisa Trager from Verizon. Read the full transcript

Learn how Artificial Intelligence (AI) and Machine Learning (ML) enhance workflows and data architecture with automation, amplification and simplification. Check out the main episode and its transcript at simplea.com.

for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration. Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode. 

Kate Kenyon, Head of Content at JP Morgan Chase International Consumer Bank, as we explore how she employed content models for APP-only products. Hear the many lessons she learned while building a Content Operations practice from scratch. She advocates a "content model first" strategy and advises "start small, then build bigger." Content models are a snapshot in time that must evolve and grow with enterprise needs. Read the full transcript at simplea.com  

Theresa Regli, Director & Chief Strategist at Vox Veritas Digital, as we explore the many aspects of managing data and digital assets. This podcast covers the gambit from DAM, PIM, digital strategy, semantic models, and common content management challenges. Hear how these tools and approaches have evolved as teams orchestrate systems and information in the ever-advancing world of content and customer experience excellence.

In this session, Candi Williams of Bumble s as we explore the many aspects of content creation and strategy. She uses her background in social and psycholinguistics to view how the structure of language matters and impacts us all. Also, hear approaches to advocacy and the importance of determining your organization’s current content maturity. We cover a lot of ground, so as we dive in! Read the full transcript at simplea.com

Simon McEvoy s as we look at how teams are improving and moving content forward. The ultimate solution is having content as its own function across an enterprise with its own roap. Read the full transcript at simplea.com

Rahel Bailie, content operations specialist shares insights on building and managing growing content functions and discussing the top five business drivers to address with Content Operations right away. Read the full transcript at simplea.com

Carrie Hane, author, business owner, and content strategist, sits down with Cruce to discuss the human element of content strategy, and how to have effective discussions and tangible results across silos to build content intelligently. Read the full transcript at simplea.com

Cruce sits down with Michael Priestley, OASIS distinguished contributor and IBM information architect, to discuss the human element of content taxonomy. How can a company create a content organizational structure that’s useful to the , and what can we do to motivate the use of that structure across silos? Learn how to build excellent customer experiences at a massive scale while also keeping things -focused.   Read the full transcript at simplea.com.

Many think digital policy is a chore, simply related to managing risk and regulations. But policy has a far more important role to play in developing a healthy digital and customer experience ecosystem.    Listen in to this insightful and eye-opening interview with Kristina Podnar and host Cruce Saunders, as they explore the rightful role digital policy can play in accelerating content operations, encouraging innovation within a more clearly defined focus, and actually speeding up content velocity through the creative and development supply chain.   Listeners may be surprised to find out how policy may be one of the key missing ingredients, kept secret by being shrouded by legal and regulatory overhead, that can positively contribute towards content intelligence.   Read the full transcript at simplea.com.

Uncover the alchemy of data and content microservices that produce golden customer experiences. Hear data-expert and Principal at CloudData LLC, Gaja Vaidyanatha share lessons from working with cloud-based architectures at massive scale. Discover how intelligent experiences are produced by integrating customer touchpoints into a single location that enables a 360-degree view of the customer.   Read the full transcript at simplea.com. Bonus material from this episode of Towards a Smarter World: AI and Machine Learning Graph Databases Listen and access the transcripts on simplea.com.