How 2 Tiny Followings Make $288K/Month (No Virality Needed) | Ep 214 6s625w

Want to GROW your newsletter? mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers. After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics. Here’s what I cover: The difference between followers and builders—and why you want to serve builders The 4 rules for creating content that resonates with builders The 8-step system to build a successful, profitable newsletter 🧠 Core Concepts: Followers want dopamine and entertainment—builders want depth and mastery Serve builders by creating deep, actionable content Reply to your audience and build real relationships Use social media as a gateway to your newsletter—your owned audience Run ads to your free thing, send weekly emails, and monetize wisely Prune your list regularly—keep only engaged, committed builders Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest ers. ⏱️ Chapters: 00:00 Stop chasing followers: What to do instead 01:00 Case studies: Low-follower, high-revenue businesses 01:30 Followers vs. Builders: Key differences 03:10 Rule #1: Builders are not mindless 04:00 Rule #2: Builders are not fans—they want to learn 04:30 Rule #3: Builders want depth, not dopamine 05:30 Rule #4: Interact—don’t act famous 06:30 Step 1: Set up your email tech 07:00 Step 2: Create your free value-driven lead magnet 08:00 Step 3: Build your 5-email depth sequence 09:00 Step 4: Social media strategy—drive to newsletter 10:00 Step 5: Run simple retargeting ads to your free thing 11:30 Step 6: Weekly depth—write, don't outsource 13:00 Step 7: Monetize quarterly (but do it smart) 14:30 Step 8: Prune your email list quarterly 15:30 Final note: Builders chase mastery. Be one. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter #emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness 1j5x6i