08 - The Perils of Becoming Too Successful, the Neuroscience of Memorable Content and Advice From the Founders of Sou... 165wo

This week, TGIM is all about success. Discover how the founders of SoulCycle built a hugely success business by creating a movement around their brand. Learn how to use neuroscience to make successful content. Hear how one company’s success was built using bulldozers to create an adult playground. And meet one entrepreneur with a very unusual problem - too much success. Start Using Neuroscience So People Your ContentDid your team start drifting off during your last powerpoint presentation? Is your latest blog post still looking for its first reader? And - gasp - are your tweets not being retweeted? Sounds like you could use some cutting-edge neuroscience to help you make things that people will never forget. Dr. Carmen Simon on Twitter Rexi Media SoulCycle’s Founders on How to Build a Movement Around Your Brand Elizabeth Cutler and Julie Rice founded SoulCycle because they wanted to have more fun while working out. So they put a new spin on spinning classes and built a business with a fanatical following. They share their tips on how to create a movement around YOUR brand. SoulCycle SoulCycle on Twitter How Great Customer Service Turns First-time Shoppers into Lifetime Fans How to Exceed Customer Expectations and Over-Deliver Every Time 6 Creative Ways to Surprise And Delight Your Customers 5 Ways to Take Charge of Your Ecommerce Customer Service How To Read Your Customers' Minds With One Email How To Turn Your Negative Reviews Into Lifelong Customers How to Start a Loyalty Program That Keeps Customers Coming Back Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign The Best Worst Problem - What To Do When You’re TOO Successful When you start a business, you want it to be successful. But what happens if your business becomes TOO successful? This is a cautionary tale about a business that did so well...it actually fell victim to its own growth. Here’s what you need to know so the same thing doesn’t happen to you. Getaway Farm Getaway Farm on Twitter Why You Need to Stop Worrying About Profit and Start Worrying About Cash Flow Can You Dig it? Yes, You Can. (But Only In Vegas) Have you ever walked by construction site after hours, seen some machinery, and had the urge to jump in and start it up? A thriving business in Las Vegas will help you satisfy that urge... without getting hurt or arrested. And you just might be surprised to learn who their customers are. Dig This Vegas Dig This Vegas on Twitter Dig This Vegas on Facebook 431b2z