The Dean Show - Business Growth Playbook EP 2 6t506m

In this episode, we dive deep into the world of sales strategy, frameworks, and playbooks. Dean takes center stage as we explore how businesses can stabilize, scale, and build a predictable, repeatable sales process. Whether you're an SMB looking to grow or a larger company refining your sales operations, this episode is packed with actionable insights.Topics Covered:The importance of building trust without selling.Insights into hiring, onboarding, and managing a multigenerational sales force.The role of technology and AI in modern sales strategies.Succession planning for sales teams and leadership transitions.How to create a customized sales playbook for sustainable growth.Dean also shares real-world examples from his experience, including how he helps clients transition from reactive to proactive strategies. You'll learn the value of a discovery process, how to uncover hidden challenges, and why investing in the right frameworks can future-proof your sales efforts.About the ShowThe Business Growth Playbook is a podcast designed for leaders who want more than theoretical advice. Dean and Jeff bring you real-world, experience-driven guidance on overcoming complex business obstacles, from sales-marketing alignment to maximizing customer lifetime value. In each episode, they address common (and not-so-common) issues that executives face, offering insights that help leaders like you make informed decisions and maximize growth opportunities.From practical sales strategies to innovative marketing tactics, we dig into the topics that drive your growth engine.Meet Your HostsDean Nolley – The Sales ExpertLinkedin - https://www.linkedin.com/in/dean-nolley/With over 30 years of experience as a sales leader, Dean brings a wealth of knowledge from roles across organizations of all sizes, from startups to Fortune 500 giants. As a trusted advisor, he’s been the outsourced VP of sales for several companies, building robust sales teams, refining sales processes, and helping businesses break through revenue ceilings. Dean’s insights come from a career on the front lines, where he’s seen the pitfalls and potential of every sales structure imaginable. For him, the goal is simple: to help your business close deals faster, more efficiently, and with sustainable success.Jeff Evans – The Marketing NerdLinkedIn - https://www.linkedin.com/in/jeffevans78/Jeff is the creative mind and strategic force behind J. Vincent Creative, a successful digital marketing agency in Atlanta. As a fractional CMO and Chief Creative Officer, he’s worked with local businesses and high-level executives to enhance brand visibility, drive lead generation, and build authority through digital marketing and content. Jeff’s expertise spans paid social media, video production, content marketing, and SEO. In The Business Growth Playbook, Jeff breaks down the complexities of digital marketing into practical strategies that can generate immediate and lasting impact.Why The Business Growth Playbook?Growing a business today isn’t just about sales or marketing—it’s about creating a seamless alignment between both. The friction between sales and marketing departments is one of the biggest growth obstacles that companies face. When these two departments are in sync, they create a powerful force that attracts, nurtures, and converts ideal clients. But alignment isn’t easy, and that’s where The Business Growth Playbook comes in.Whether you’re wrestling with a misalignment between sales and marketing, looking to shorten the sales cycle, or trying to expand in new markets, The Business Growth Playbook provides step-by-step solutions tailored for high-level decision-makers. We don’t just talk about theory; we get into the real-world scenarios that companies like yours are dealing with every day. 233n42