What are Technical Debt and Design Debt, and why they so important in the experimental process? What can we do to identify and combat them? In this episode, we discuss the critical experimentation downfall that they don’t mention in the A/B testing handbook. "Having a cohesive and consistent experience is really important in design. So, going through the process of recognizing when your design has gone through a lot of experiments and it's become a different version of itself, and taking those learnings and compiling them back together in a single and cohesive design, is the best way to approach that. But unfortunately, in the iterative mindset, a lot of the time we forget to do that last step." — Austin at 8:11 Email us: [email protected] Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault 2d3y6j