Gina Neff is a Senior Research Fellow and Associate Professor at the Oxford Internet Institute and at the Department of Sociology, University of Oxford. She studies innovation, the digital transformation of industries, and how new technologies impact work. Gina published three books: Self-Tracking (MIT Press) in 2016, Surviving the New Economy (Routledge) in 2015, and Venture Labor (MIT Press) in 2012. Gina and Azeem discuss technology development from a sociological perspective, and the implications of self-tracking and quantifyied self for the individual, as well as the society. www.exponentialview.co 1re2u