Personal Branding with Bernard Kelvin Clive 4q1j3j

Career Levers – Gifted but Gated To we will explore how to break through a career ceiling using your personal brand. Many people find themselves feeling stuck in certain careers or fields. Previously, we discussed the factors that can cause individuals to stagnate or face limitations in their professional growth. Today, we focus on how building a strong personal brand can help you overcome these challenges and break through career ceilings, regardless of your field. Developing your brand involves several key actions: enhancing your professional presence, positioning yourself for discovery and recognition, and ultimately, achieving success and celebration in your work. More importantly, it enables you to offer services that positively impact others while also being profitable. I will guide you through this process using what I call the ‘Five C’s’—a framework designed to strengthen your career brand, overcome barriers, and excel in your chosen field. The Five C’s for Breaking Career Barriers 1. Courage “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ― Dale Carnegie The first and most important thing you need is courage. You must build confidence in yourself and believe that you have what it takes to move ahead. This is the courage to say, “No, I am not staying in the same place—I am moving forward.” Without courage, you may have plans and desires, but taking the first step—which might feel shaky, wobbly, and difficult—requires boldness. That same courage is what allows scammers to carry out their schemes so boldly. Many scammers exhibit this quality, stepping out fearlessly even when they know they could be caught, jailed, or exposed. So, if you have real substance—true expertise and value—you must build courage within yourself. You need the courage to take the first bold step in your career, to believe in your abilities, and to break free from limitations. The first thing you need is the courage to do, the courage to be, and the courage to believe in yourself—building inner confidence to move from one phase of your career to the next. That is what you need. You must carry yourself forward with courage. Now, courage will help you make decisions. Once you build confidence, the next step is… 2. Credentials One of the key factors that help build confidence and push your career forward is credentials. In many professional fields, credentials are critical. In the medical field, for example, a doctor studies for seven to eight years to obtain their qualifications. Lawyers also study for a similar period. Credentials validate your expertise and position you for success. One way to build credentials is through certifications. You might need to take certification courses to solidify your expertise in a field. You may already know, but formal credentials—such as licenses and certifications—add credibility to your skills and open doors. For example, in ing, ACCA certification provides recognition. In certain professions, you must renew your license periodically to prove that you’re still competent. Doctors, teachers, and other professionals must refresh their expertise to maintain their standing. Credentials are very important in helping you move forward in your career. Even if you are talented, lacking formal recognition can hold you back. However, credentials must be legitimate; while others may forge credentials to deceive people to land them the jobs they need, it never ends well for such. That’s why you must earn yours the right way—through the proper channels. No shortcuts, no fakes—just real, solid credentials that validate your expertise. 3. Credibility The next important factor is credibility. Credentials often help build credibility, but they are not enough on their own. A doctor may have the title, a lawyer may have the certificate, and a professor may have the academic qualifications, but credibility comes from proving you are trustworthy and reliable. Some professionals have impressive titles yet lack integrity. You may find lawyers who manipulate the truth, professors who do not uphold ethical standards, or doctors who provide substandard care. Credibility is about being reliable, honest, and capable. Even in licensed professions, failing to uphold credibility can lead to serious consequences. Some professionals lose their licenses or are placed on probation due to misconduct. You must prove your worth to maintain credibility. So, ask yourself: Are you trustworthy? Do you deliver on your promises? Can people rely on you? Your credentials may open doors, but your credibility keeps them open. 4. Consistency The fourth factor is consistency. Having courage, credentials, and credibility gives you an advantage, but if you lack consistency, you will lose ground. A lawyer who underperforms, a doctor who provides poor treatment, or an artist who delivers low-quality work will eventually lose trust and opportunities. Consistency means: Delivering high-quality work repeatedly Showing up and proving your expertise over time Upholding your standards regardless of challenges Many professionals fail not because they lack talent, but because they lack consistency. If you constantly under-deliver or fail to meet expectations, you will lose credibility—even if you have the title. While setbacks may happen, maintaining steady progress ensures long-term career growth. Consistency reinforces credibility. Consistency instills belief in people—they trust you because you repeatedly prove yourself. It pushes you higher in your career. This doesn’t mean you won’t have tough days or setbacks, but you must keep showing up, putting your best foot forward, and pushing through. Courage, credentials, credibility, and consistency must work together. 5. Connection The final factor is connection—building networks and relationships. Many people want to start here, but the connection is most effective when ed by the previous four C’s. Once you have built a strong personal brand, networking becomes easier because your work speaks for itself. Some professional networks require specific credentials—for example, associations of lawyers, doctors, or HR professionals. Without these, you may struggle to enter certain circles. A friend once shared a story of a well-known counselor who wanted to a board of certified professionals but was rejected because they lacked formal accreditation. Though recognized by the public, they couldn’t gain recognition within expert circles. This proves that credentials and credibility matter before connections. Connections amplify your growth, but they must be backed by substance. Networking helps push you forward, but it is much easier when you have credibility, credentials, and consistency. In conclusion, if you want to break career barriers and rise to the top, align yourself with these five key elements: Courage – Take bold steps forward. Credentials – Obtain the necessary qualifications. Credibility – Build trust through integrity and expertise. Consistency – Keep delivering high-quality work. Connection – Leverage professional networks for opportunities. These five factors create a cycle that drives career success. When they work together, they help you rise, impact lives, and make money in your field. Keep the cycle running, and you will always remain among the top in your industry. I wish you the best—may you rise and thrive in your career! If you need any of my resources, I have tons of books on branding—available digitally. Just search for Bernard Kelvin Clive anywhere books are sold.

“The next generation is watching—let your brand be the permission they need to rise.” — Bernard Kelvin Clive So today we are looking at some personal branding mistakes that people often overlook in building their personal brand, particularly through the lens of cultural and religious settings—especially in Africa—and how brands can break through to succeed and impact the lives of those who matter to them most. The need to build a personal brand—rising above the noise, social limitations, and cultural myths or biases—is critical to standing out. You know, long before now, some religious and cultural systems didn’t give women the opportunity to lead or take the front lines. I mean, to spearhead great initiatives or even engage in challenges like going to war—those were seen as men’s responsibilities. Over the years, things have evolved, and now women are taking up major roles. However, the belief systems that shaped earlier generations still hold many women back. When they reflect on how society or their ancestors perceived them, they often shrink from who they’re meant to become. Though some women boldly step out and have a voice, fame, and platform, many are still hindered by social norms and expectations. 1. The Self-Belief Gap: Overcoming Cultural Limitations The first challenge—and mistake—is the struggle with self-confidence and self-worth. Women, especially, need to examine their backgrounds and identify the cultural and religious beliefs that have limited their voices or discouraged self-promotion in business or leadership. Once this awareness sets in, they can intentionally break out of those limitations. When you realize why you’ve been held back, you can more consciously challenge and change the narrative. So yes, now is the time to step out—as many women are already doing—to voice your opinions, share your message, advocate for others, and drive innovation and change. This break in stereotypes becomes fuel for future generations. When young girls see women boldly and rightly positioning their brands, not just to be loud but with a clear sense of purpose and understanding, they are inspired to do the same. This first mistake doesn’t just affect women—some men are also held back, especially in African societies where children are taught not to speak unless spoken to. You don’t ask questions, you don’t question leaders—be it in religion or governance. This stifles creative expression and personal growth. If you want to build a strong brand, address the mindset and belief systems that limit your voice. When that self-belief gap is bridged, younger people can step forward—not boastfully, but rightly—and confidently own their space. Personal branding isn’t self-promotion for fame; it’s about putting your best foot forward, adding value to others, and showing up in ways that help and inspire. 2. The Perfect Persona Trap: Don’t Fake Flawlessness The second mistake I find rising brands making is positioning themselves as flawless—like the ideal, perfect brand. They step out with an “I’ve got it all together” attitude. You see them on TikTok or Facebook presenting a polished image that suggests they’re always on top, never making mistakes. That’s a big mistake. We don’t build authentic brands that way. When you create a perfect image—flawless, untouchable—you eventually lose credibility. People stop relating to you because they can’t connect with someone who seems unreal. Every human has flaws, weaknesses, or struggles they deal with behind the scenes. To build a truly authentic brand, let some of those struggles be known. Share the parts of your journey that others can learn from. When people know you’ve been where they are—or are still navigating challenges—they gain courage and connection. They know you’re real. Reveal the real behind the reels. You don’t have to spill everything. Just enough vulnerability to show that you’re human. Let them see your growth stages. Let them appreciate who you’re becoming. If all they ever see is the celebrity, the milestone, or the filtered success, they may disconnect, thinking, “I can never get there.” Your audience should know your path. When they see what you’ve overcome—or are overcoming—they find hope that they can rise too. 3. Only Sharing Success: Where’s the Story? The third mistake personal brands make is constantly sharing their success without giving us a glimpse into the story behind it. Yes, it’s good to share your wins. But when all we see is the highlight reel—without any behind-the-scenes context—your audience misses the most powerful connection: the journey. I’m not asking you to share trade secrets. I’m talking about the pain behind the power. The struggles behind the shine. The story behind the status. That’s where the power of storytelling comes in. Share your story. Your growth. Your process. The highs, the lows, the pivots, and the learning curves. As an author, when I started writing, I kept things brief and straight to the point. Over time, I realized the power of storytelling—adding context, human emotions, struggles, and triumphs. That shift made my content more relatable and impactful. Stories sell. Stories connect. Stories heal. People appreciate brands that tell honest, inspiring stories—not just those who talk about their wins. So share compelling narratives that your audience can relate to and draw strength from. How do you want to be ed? What’s the story behind your brand? Let it be known. 4. Ignoring In-Person Networking: Get Offline Too The fourth common mistake is ignoring in-person networking. We’re doing a lot of great things online—and that’s good—but don’t overlook the power of offline engagement. Whether it’s far or near, real-world connections are powerful. There’s something about putting a face to a post, a handshake to a brand, or a shared moment at a gathering that builds lasting trust. Virtual is good, but it doesn’t completely replace in-person presence. So yes, even if you’re introverted, it’s possible. Hang around the right people, go to relevant events, and just show up. Over the years, offline networking has played a major role in building tribes, brands, and businesses. Whether it’s at conferences, community meetings, weddings, or even funerals—yes, sometimes those are the rare moments where old connections are rekindled—there’s value in being physically present. Even showing up to a follower or fan can build a deep bond. Don’t underestimate the power of showing up. 5. Ignoring Data: Don’t Guess, Track Finally, the fifth mistake: ignoring data. While building your brand on digital platforms, don’t just throw out content randomly. Be intentional about tracking results. Ask yourself: Is what I’m posting actually working? What do my analytics say? What are people really resonating with? Your data will guide you. From SEO to social media insights, understanding the numbers helps you make smarter decisions about your brand content and platforms. It tells you what to double down on and what to refine. Especially when you’re thinking of repositioning or rebranding, data is key. Don’t just follow trends blindly. Know your audience. Listen to what they’re saying and not saying. Know your best-performing platforms and content types. With the rise of AI, data collection has become easier and more efficient. Use tools to analyze your brand performance, monitor engagement, and understand your audience behavior. Data helps you grow. Use it. In Conclusion So those are five mistakes that rising or personal brands often make. These are areas you need to refine, maximize, and work on consistently to push your brand forward: Breaking the self-belief barrier. Avoiding the perfect persona trap. Telling your real story, not just showing success. Engaging in real-world networking. Tracking your brand with the right data. Keep building. Keep helping people. Stay true to your values. If you need any of my resources, I have tons of books on branding—available digitally. Just search for Bernard Kelvin Clive anywhere books are sold. If you’d like to book me for speaking, coaching, or consulting, feel free to email me at [email protected]. I’d be happy to help you grow and refine your brand. The best is yours. UnGoogleable Brands: The Rise of the Silent Brands Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 68 Pages - 03/01/2025 (Publication Date) $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon

“A business without customers is just a hobby with expenses.” – Bernard Kelvin Clive Today, we continue our series on customer care, customer experience, and handling negative . This is especially vital for small business owners and brands who want to build and sustain a cordial relationship with clients. Businesses thrive on clients—without them, there is no business. That’s why every single customer should be treated like gold. There are many instances where businesses fall short, and these shortcomings must be addressed. In the previous article, I shared some personal experiences with vendors and clients, and how I handled them. That piece sparked a lot of conversation—others shared similar stories, especially from the entrepreneurship ecosystems in Ghana and Nigeria. So, let’s get into some of those insights and lessons. The Customer Care Shift: From Humble to Haughty Most small business owners start off strong with customer care. When they’re just launching, their focus is on gaining traction. By default, they treat their first clients well—polite, patient, and attentive. “Please buy from me.” “Try my product or service.” These are common initial pleas. The tone is warm and welcoming. That behavior is often the reason they get their first few loyal customers. But here’s the problem: once they begin gaining popularity—especially online with digital followers—their attitude shifts. The very people who helped elevate their brand suddenly start receiving less attention or, worse, are disregarded. I call this the celebrity stage. It’s the point where some brands think they’ve “arrived.” When Complaints Are Met with Disdain If a customer complains about a service or product that didn’t meet expectations, that should be seen as an opportunity to grow. But what often happens? Customers are treated with disdain. It’s worrying, especially when the very customers being disregarded are the ones who helped build the brand’s foundation. Businesses should never forget their “first love”—those early patrons who gave them a chance when nobody else did. Create a category for such customers. Recognize them. Honour them. Treat them with intentional respect and benefits. They are your core tribe. The Price Trap: When Growth Pushes Old Clients Away Another issue arises when businesses start pricing their products or services higher after gaining some traction. Again, there’s nothing wrong with charging what you’re worth. However, a strategic pricing model should still exist—especially for your early ers. Offer loyalty bonuses or discounts. These clients held the fort for you. They shared your posts. They referred people. They were your marketing department before you had one. If your pricing suddenly becomes exclusive and unreachable to your early adopters, you’re essentially pushing them out. That’s not how sustainable business is done. Put customers in different categories and serve them accordingly. If growth is overwhelming, delegate. Employ systems or people to handle parts of your customer relationship management. Use tools to automate and streamline. Numbers can overwhelm, yes—but systems can balance the load. The Cost of Disregard: Real Stories That Hurt Let me share some real-life stories that reflect these challenges. Worlanyo’s Disappointment: From er to Ignored Nanyi Wolanyo, a clinical psychologist and a member of a mentorship group I’m part of, shared how she ed startups and friends in business by buying from them and referring clients to them. At some point, however, these businesses began ignoring her. She would place orders and get no responses or delivery. This really hurt her. She said, “You were the same people who begged us to buy from you. Now you’re acting like you don’t need us.” That is a trend that must be addressed. If you’re growing and cannot manage everything, communicate clearly. But never disregard those who held you down when you were nothing. Richmond’s Story: A Broken Promise and Broken Trust Richmond Asuah Nkansah, a public speaker, shared his painful experience with a photographer he hired for a funeral. He had paid part of the fee in advance and finalized all plans. On the day of the event, the photographer called with an excuse—no vehicle to get to the venue. Richmond tried to offer alternatives, even helping him figure out a way to get there. But the photographer never showed up. That failure disrupted a sacred event and deeply affected the trust and flow of the day. When you break promises to clients, you break the brand. A single act like this can cost years of goodwill. Mary’s Case: Poor Treatment Over a Delayed Product Mary Akosua Addai(Akosua Swagga) also shared her ordeal. She ordered a product from Nigeria to Ghana through a known transport service. Delivery was promised within a week. She even extended the grace period to two weeks. A month ed—still no product. When she called the vendor to inquire, she was met with disrespect and shouting instead of apologizing. Eventually, when the product arrived, she visited the transport office to file a complaint. The owner dismissed her entirely. This is how businesses lose long-term customers. A simple apology and effort to fix the issue would have restored some trust. Instead, pride and poor communication cost them a loyal customer. When Pride Enters, Customers Exit What do all these stories have in common? Pride. Once businesses start gaining some attention, they forget where they came from. They stop seeing the individual behind the sale. But business is always personal. If your systems are breaking down due to growth, fix your systems, not your attitude. —especially negative ones—should be seen as gold. They are the keys to improving, adapting, and evolving. Practical Tips for Sustaining Growth Through Customer Care Here are a few practical actions MSMEs and brands can take to ensure longevity through good customer care: Categorize your clients – Segment them into early adopters, new leads, loyal repeat buyers, etc. Maintain personalized pricing and rewards – Offer long-time clients discounts or early access. Automate customer care – Use CRM systems or customer service platforms to manage queries and complaints. Delegate communication – If you can’t do it all, assign someone who can speak for your brand with respect and empathy. Always respond to – Whether good or bad, show that you’re listening. Apologize when you go wrong – A simple “we’re sorry” goes a long way. Keep improving – Build on to deliver better service continuously. Hold the Customer in High Regard The same way you treated clients when you had just two orders a month should be the same way—or even better—when you’re doing 200. Never let pride, pressure, or popularity make you forget the human behind the invoice. Every customer matters. Every counts. The clients paying small amounts today might be the ones recommending you to the big contracts tomorrow. Let’s raise the bar on how we treat clients in our local business spaces. Let’s build systems and structures that preserve trust, not just increase profits. Go back to the drawing board, check where you fell short, and do better. That’s how we build lasting brands. Now, it’s your turn. What has been your experience, and how can you make things better? UnGoogleable Brands: The Rise of the Silent Brands Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 68 Pages - 03/01/2025 (Publication Date) $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon

In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition. In it right? In a small business management group, we discussed the content we share for an organization whose portal we manage. One of the interns suggested that we should run the captions in a particular way because they had seen several similar organizations using the same pattern. I paused for a moment and then told them that just because others are following a particular pattern doesn’t mean it’s the right fit for us. Firstly, it doesn’t mean it’s right. What they are doing may be completely wrong. Just because they are screaming and shouting doesn’t mean we should also scream and shout to get the attention of our audience. We need to run our content through a set of filters to ensure that what we produce aligns with the brand we are working on. Blindly following trends is dangerous both for business owners and brands. The fact that something is trendy doesn’t mean we should all jump on it. That said, there is a time for leveraging trends. However, for brands to stay on the right path and maximize exposure, they must always have standards and metrics to work with. Brand Alignment: Does the Trend Fit Your Identity? When something is trending and we want to follow it, the first check we need to run is what I call brand alignment. What is trending at the moment? For example, everyone is using voiceovers and dancing on TikTok. But is that something that aligns with our brand strategy, values, and signature? Does it fit with the kind of audience we want to impact? If it doesn’t align in any way—regardless of its reach and impact—or if we can’t find a way to align it with what we stand for, then we must uncheck that trend. Brand Values: Staying True to What You Stand For The second filter to apply is brand values. Every brand, whether a solopreneur, MSME, or large corporation, has values. What are your brand values? Authenticity? Honesty? Integrity? If a trend violates your core values, then it’s not something you should follow. Just because people are craving certain types of content doesn’t mean you should feed them with it. Staying true to your values ensures long-term trust and credibility. I recall a conversation with a few friends about different types of brands. We observed some individuals skyrocketing in their industries by adopting certain methods. Someone asked why we weren’t trying those methods. We all laughed because we knew what we stood for. Our brand values were based on honesty and authenticity. Yes, others were succeeding, but for us, it didn’t align. Just because people are making money from a certain trend doesn’t mean we should follow suit. There’s something within a person’s core that tells them when something doesn’t feel right. We can make millions, yes, but if it doesn’t sit well with our conscience, then it’s not worth it. Ethics: Is It Right or Wrong? The third filter is ethics. Some believe that to break through in business, you need to be ruthless and relentless—doing wild and crazy things to gain attention. But even amid that, you need to step back and ask yourself: Is this ethical? Are you violating certain principles or values? Are you twisting arms, misleading people, or engaging in deceptive marketing just to sell products and services? If something is unethical, no matter how successful it appears, it is not worth the compromise. Every business or industry has its code of conduct and ethics. Journalists, public speakers, PR professionals, and content creators all have ethical standards to uphold. Violating these ethics for the sake of trends can be damaging in the long run. Yes, others may disregard ethical standards to trend, but if you filter your decisions through these values and realize they don’t align, then it’s best to avoid them. When to Leverage Trends On the flip side, not all trends are bad. If after filtering a trend through brand alignment, values, and ethics, you find that it doesn’t violate your principles, then you can leverage it. If it aligns with your brand, go for it. If it upholds your values, embrace it. If it adheres to ethical standards, make the most of it. When all these criteria check out, you can confidently integrate a trend into your strategy. You can experiment with new ideas while ensuring they align with your long-term brand positioning. The Dangers of Abandoning Traditions While trends can be useful, abandoning traditions completely can also be risky. Brands that have grown to a certain level must maintain the standards and principles that have kept them successful. Recently, I saw a top government institution engaging in the same content style as less reputable organizations—turning serious matters into memes and jokes. It was shocking. A government institution should maintain a level of decorum and authority. They shouldn’t dilute their brand just to trend. Sometimes, the masses are moving in a certain direction, but that doesn’t mean they are always right. Just because something is popular doesn’t mean it is good for your brand. Evaluate it critically before making a move. Striking a Balance: Merging Trends and Traditions As brands and businesses seek to grow, it is crucial to avoid blindly following trends just because they are happening. At the same time, holding on to outdated traditions without recognizing necessary transitions can also be detrimental. There must be a balance—a blend of the old and the new. We must learn to integrate new and effective strategies while staying true to our brand’s core principles. This is how businesses stay relevant without losing their identity. Legacy: Building for the Future Beyond trends and traditions, consider legacy. What kind of brand legacy are you building for the next generation? Are you creating something that will last, or are you merely chasing short-term fame and profit? Legacy matters. Your service, products, and brand should not only serve people today but also impact generations to come. A strong brand does not chase trends aimlessly—it builds a reputation that lasts. Final Thoughts So, as you grow your business, go through this checklist: Brand Alignment – Does this trend align with your brand’s vision and values? Brand Values – Does it uphold your principles and integrity? Ethics – Is it morally and professionally acceptable? Legacy – Will this contribute to long-term success and impact? If a trend checks all the boxes, you can leverage it alongside your traditions to push your business forward. If not, then it’s best to leave it behind. The key is balance—knowing when to innovate and when to preserve traditions. I’m positive if these things are done right, you can scale your brand, remain authentic, and create a lasting impact. Let’s do things right, serve the community with integrity, and build something meaningful that future generations will be proud of. copies of the recommended books below. UnGoogleable Brands: The Rise of the Silent Brands Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 68 Pages - 03/01/2025 (Publication Date) $0.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon

Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics. The Fundamental Difference Entertainers crave likes. Entrepreneurs crave leads. Entertainers go after likes. Entrepreneurs go after leads. This distinction is so critical for one’s success in the digital ecosystem. If you position yourself as someone who simply follows the trends, chasing followers and social media virality without a solid plan to monetize your efforts, you may miss the essence of doing business in this digital age. Positioning Yourself for Growth You need to decide: Are you merely entertaining people for likes, or are you strategically positioning yourself to generate leads? Having a post go viral with thousands of likes means little if it doesn’t translate into something tangible. Consider this—some people have massive engagement on their posts, but it doesn’t lead to anything meaningful. It’s just entertainment. There’s no clear call to action, no structured pathway for conversion. On the other hand, entrepreneurs—real business-minded individuals—focus on monetization. They seek leads, not just visibility. The Power of Leads Over Likes Great entrepreneurs understand this concept. You may see their posts getting fewer likes, but behind the scenes, they are generating leads and converting them into paying customers. That’s the mindset small business owners, entrepreneurs, and personal brand builders must adopt. Your goal should be to provide value, help, and impact lives. But at the backend, there should be a system that constantly generates leads, allowing you to monetize what you do and scale your business. If you focus only on likes, you may end up with a massive following that doesn’t contribute to your financial growth. That’s why you must shift your focus. The Business Behind the Content If you’re an entertainer—creating funny videos, skits, or viral content—that’s great. But what’s the business behind it? Do you have a long-term plan? Do you want to be a stand-up comedian? Do you intend to monetize your content through brand deals or ments? Without a structured strategy, you’ll simply be another content creator hoping for recognition instead of someone strategically building a business. Thinking Like an Entrepreneur Instead of just posting and hoping for likes, think like an entrepreneur: How can I generate leads from my audience? Do I have a landing page to collect emails? Do I have a lead magnet to attract potential customers? Do I have a team that helps me convert engagement into sales? Am I building a system that works beyond social media views? When you start thinking this way, you’ll realize that every piece of content should have a backend strategy. It’s not just about putting content out there; it’s about building a system that converts engagement into income. I’ll share three examples from Ghana to illustrate a key difference: entrepreneurs seek leads, while entertainers seek likes. First, comedian Parrot Mouth, a Christian comedian, runs the Laugh It Off program two to three times a year. While he has a social media presence, he doesn’t rely on online clout to sell tickets. His visibility helps, but he has a solid system that ensures tickets are sold and venues are booked in advance. That’s the difference—a business strategy behind his online presence. Having a social media following is great, but without a system to generate leads and convert them into sales, it’s just vanity. Your presence should work for you, not just make you visible. Another example is Dr. Jeff Bassey, who runs ILS International Leadership and Strategy Institution. He has trained corporations, institutions, and multinationals for years. If you check his Facebook presence, he shares deep, insightful content, but his posts don’t always get high engagement. Yet behind the scenes, his business thrives because he has a system in place to secure clients. Many with massive online influence don’t achieve a fraction of his success. This is the key: online presence is important, but without a business strategy, it’s just noise. You need a system that converts visibility into value. Otherwise, you’ll be seen but not impactful. A third example is BigGodwin. He blends strong Facebook visibility with an actual business strategy. His large following isn’t just for show—it feeds into his brand and businesses. He’s not just sharing content; he’s using his presence to grow his enterprise and help others do the same. The lesson? Don’t just chase likes—build a system that turns visibility into leads and sales. That’s how you grow a sustainable business beyond digital hype. Building a Lead Generation System Here’s how to position yourself: Create a Lead Magnet: Offer something valuable in exchange for information (e.g., a free guide, webinar, checklist). Use a Landing Page: Direct traffic to a page where visitors can sign up for more valuable content. Automate Engagement: Have a system in place—such as email marketing or chatbots—to follow up with leads. Monetize Beyond Social Media: Sell digital products, offer consultations, create online courses, or promote products. Track and Measure Success: Monitor how many leads you generate daily, weekly, or monthly, and refine your strategy accordingly. The Key to Sustainable Success If you remain focused on chasing likes, you’ll become just another entertainer, hoping for a breakthrough. But if you shift your mindset to generating leads, you’ll start building a sustainable business. Make it a goal: How many leads can I generate today? How can I convert my audience into clients or customers? What strategies can I implement to monetize my influence? As a personal brand, solopreneur, or business owner, think beyond just engagement. Focus on strategy, impact, and monetization. Whether through marketing, selling products, or offering services, positioning yourself for financial growth should be a priority. I hope this helps! Let me know your thoughts. Want to turn your influence into income? Start with my branding books—search ‘Bernard Kelvin Clive’ on Amazon or Google.” You can grab a copy of my latest book ‘Ungoogleable Brands: The Rise of the Silent Brands’ The best is yours. UnGoogleable Brands: The Rise of the Silent Brands Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 68 Pages - 03/01/2025 (Publication Date) $0.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon

The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence. We will use a strategy similar to how several multilevel marketing (MLM) functions. Using the (MLM), approach in recruiting and building a team, their conventional wisdom such as “bring x number of people, and they will bring x number, in that order” is widely used. Similarly, we will be using a methodical, scalable technique that will enable us to acquire a presence in the market even without great visibility, therefore strengthening a powerful, selling brand. Digital Visibility: The Challenge The concept of “1,000 true fans” and the difficulties of establishing a digital presence in a market growingly saturated are well-known ideas. Still, there are ways people and small businesses could flourish even without a significant online presence. I refer to one such strategy as the “Law of the 10x.” Solopreneurs, business owners, and young professionals ready to work silently but regularly behind the scenes will especially find this approach helpful. The Law of the 10x Strategy The Law of the 10x is a basic yet efficient strategy: assemble a ten-committed army. These are folks that understand your vision, are dedicated to your cause, and can assist spread your message. The trick is that each of these 10 people must also recruit their own 10, producing a ripple effect that will multiply your reach tenfold. If you have a strong group of 10, and each of them has their group of 10, you’re now dealing with 100 people. If each of those 100 individuals hires 10 more, you have 1,000. The arithmetic is simple, but the impact is immense. Addressing Potential Challenges While this paradigm has considerable potential, it is crucial to overcome a few challenges: 1. Defining Success Metrics What does success look like for a Silent Brand Army? Growth in numbers alone is not enough. To quantify effectiveness, consider engagement levels, conversion rates, or customer retention. Defining these indicators from the start will assist track development. 2. Recognizing Growth is Not Always Linear The technique predicts that each individual would recruit exactly 10 more, but in practice, development is typically unequal. Some may bring in fewer than 10, while others may bring in more. A contingency strategy should be in place to accommodate changes in recruiting and assure continued expansion. 3. Upholding Quality Over Quantity A wider network is great, but quality counts. How do you ensure that recruits remain interested and committed? Clear expectations, constant training, and incentives will assist in sustaining excitement and consistency. 4. Keeping the Momentum Going Once the Silent Brand Army is founded, how do you sustain it? Regular check-ins, progress tracking, and team incentives can help retain motivation. Without continual interaction, networks risk stagnation. 5. Selecting the Right Initial 10 Your foundation dictates your success. How do you choose the correct first 10 ? Look for individuals who align with your beliefs, have leadership potential, and are willing to actively engage in the success of the business. Building and Empowering Your Core 10 To recruit your first 10, you may need to reach out to more than 10 people initially. It’s necessary to keep the core group small yet highly focused. The people you select should believe in your vision and be willing to help spread the message. Once you have your solid 10, your next duty is to empower them. Equip them with the tools, resources, and information they need to market your brand or business. Make sure they thoroughly grasp your product or service, the objective you’re trying to fulfill, and the wider vision you’re working towards. They should be driven not only to perform their jobs but also to inspire others to the cause. A Biblical Perspective on Scaling Influence If you’re familiar with the Bible, you’ll know that Jesus himself worked with 12 disciples. While not 10, the premise stays the same: he focused on a small, committed group who then went on to share his beliefs with others. This multiplying effect is vital to the success of any quiet or “silent” brand approach. The power lies in the numbers, but the foundation depends on the core staff that knows the objective and believes in the cause. Applying This Strategy Beyond Digital Platforms This technique doesn’t need to be digital. It can easily be applied offline. By hiring a committed staff of 10, you can begin advertising your brand, spreading word-of-mouth, and creating a customer base, all while keeping mostly under the radar. As your group of 10 brings in their own 10, and each following generation does the same, your reach will increase naturally and organically, without the need for flashy marketing or a big web presence. The Path to a Strong Silent Brand The most crucial part of this plan is to keep focused on empowering the first 10. These individuals will be your basis. They are the ones who will help you establish your quiet brand, which will eventually lead to visibility, influence, and growth. Once they grasp the purpose and are on board with your approach, they will be able to spread the word and attract other individuals to help. The essential point is that you don’t need to go viral or get a tremendous digital presence overnight. Focus on developing a solid foundation of 10 motivated individuals who are ionate about your goal. As people share the message, your brand will develop naturally, and you’ll have built a strong, quiet army that works on your behalf. Take Action To wrap up, I encourage you to go out and raise your silent, leading brand. Start by developing that core group of 10. Empower them, equip them, and allow them to help you expand your brand. This method may not result in quick, widespread visibility, but over time, it can lead to great development, developing a brand that operates quietly but successfully in the background. Now, it’s your turn, to put this strategy to a test and give me your . Let me hear from you regarding your branding and book publishing needs. The best is yours. CEO BRANDING: The New Art of Personal Branding for Profit and Impact Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 54 Pages - 02/12/2019 (Publication Date) $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon

“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value. Did you know that a 30-second Super Bowl ad costs approximately $8 million? According to a report by Forbes, when you factor in production costs, talent fees, and marketing expenses, the total investment can range between $10 to $20 million. Why such a high price? Because at that moment, millions of people are glued to their screens, providing brands with unparalleled exposure. The greater the audience, the higher the value of the attention being sold. However, not all attention is equal. If you’re getting millions of viewers but not converting them into lasting engagement or revenue, then that attention may not be as valuable as you think. The key is to ensure that the attention you attract is worth the return on investment. Here are four key lessons from Super Bowl halftime performances that brands and individuals can apply: 1. Bring Quality Talent Together Every successful halftime show features a lineup of high-caliber artists. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a legendary performance. In 2024, we saw Usher and the squad also taking it to another level. Similarly, in 2025, Kendrick Lamar headlined a show that brought together top-tier talents. These performances weren’t random—organizers carefully curated experts in their field to ensure excellence. The same principle applies to building a brand. You must develop and refine your talent to offer -quality products or services. Subpar efforts do not command attention; quality does. Invest in skill-building and innovation to ensure that what you offer is irresistible to your audience. Additionally, think about what makes you unique. What specific skill, product, or service do you bring that differentiates you from the competition? In today’s digital landscape, standing out is critical. If you’re just another brand or creator without a unique angle, it’s difficult to command attention at the level you desire. Quality is not just about skill; it’s about originality and innovation. 2. Collaboration and Teamwork They don’t show up alone, halftime performances are never solo efforts. Even artists known for their individual brilliance collaborate with other musicians, dancers, and stage designers. The 2025 show featured a well-orchestrated fusion of music, choreography, and visuals, all executed by a highly skilled team. Likewise, businesses and personal brands thrive when they build strong teams. A solopreneur may start alone, but success often requires assembling a team of experts—someone for media, another for marketing, and others for execution. Collaboration amplifies impact, ensuring that every aspect of your brand is polished and well-received. Consider how major brands work with influencers, designers, and strategic partners to create a stronger presence. If you want to gain attention, you must surround yourself with people who enhance your strengths. Even global icons understand that teamwork is essential. The Super Bowl halftime shows prove that even the biggest names don’t work alone; they bring in to ensure excellence. 3. Perfect the Craft: Practice and Rehearse Top-tier performances do not happen by chance—they are rehearsed rigorously. The 2025 Super Bowl show was largely pre-recorded, with live elements seamlessly integrated for a flawless experience. Artists spent months perfecting every detail to ensure a world-class presentation. For brands, the lesson is clear: continuous improvement is non-negotiable. Whether you’re an entrepreneur, a speaker, or a content creator, consistent practice sharpens your craft. Kendrick Lamar, for instance, delivered his rap portion live without backing vocals—an impressive feat made possible by relentless rehearsal and breath control mastery. If you want to deliver excellence under pressure, you must prepare extensively. Rehearsing is not just about avoiding mistakes—it’s about mastering your delivery to the point where excellence becomes second nature. Successful brands, athletes, and entertainers don’t just practice when they have a big moment coming up; they practice daily so that every moment is their best moment. Additionally, brands should constantly test and refine their strategies. Just as artists rehearse and adjust performances before going live, businesses should A/B test their marketing strategies, tweak their messaging, and refine their products before launching them to a massive audience. 4. Deliver Value Beyond the Event The true impact of a Super Bowl performance extends beyond game day. What happens after the performance? Are audiences engaged? Are brands leveraging the moment? The best halftime shows increase sales, brand visibility, and lasting cultural impact. Similarly, businesses must think beyond the initial sale or engagement. What value do you offer post-event? How do you sustain customer interest? High-quality products and services create long-term demand, making attention a renewable asset rather than a fleeting moment. It’s also crucial to look at what happens after a major attention-grabbing moment. Many brands secure major ments or performances but fail to leverage the attention properly. The biggest winners are those who continue the conversation, keep their audience engaged, and create a sustainable model from their moment in the spotlight. Monetizing Attention: What’s Next? Getting attention is not the final goal—converting that attention into meaningful engagement and revenue is. Many businesses spend heavily on gaining visibility but fail to have a strategy for what comes next. What do you want your audience to do after noticing you? Buy your product? Subscribe to your content. Share your work? Understanding how to monetize attention is crucial. Just as Super Bowl performers and rs have post-event strategies—album sales, merchandise, follow-up campaigns—your brand should have a plan for leveraging the attention you receive. This is why data analytics plays an important role. Successful brands don’t just track views and likes; they analyze engagement, conversions, and customer behavior to refine their strategies. If you want to capture and retain attention, you must understand what your audience values and continuously provide that. Pay Attention, and Attention Will Pay I strongly believe that Attention is a prized asset in today’s economy. Despite that, one must handle it more strategically, to attract and sustain it with excellence, teamwork, practice, and awesome customer experience. Brands and individuals who understand this will thrive, while those who fail to deliver quality will struggle for relevance. So, refine your craft, build strong collaborations, and always deliver value. Attention will follow—and when it does, it will pay dividends. The market rewards those who prepare, rehearse, and execute at a high level. The concept is that simple, you see, if you want attention, you must offer quality. So it doesn’t matter if you are an entrepreneur, artist, or corporate brand, your ability to capture and retain attention will determine your long-term success in the field. CEO BRANDING: The New Art of Personal Branding for Profit and Impact Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 54 Pages - 02/12/2019 (Publication Date) $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon Let me hear from you regarding your branding and book publishing needs.

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable BrandsThis week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the real power—making decisions that shape industries, politics, and businesses without the public even realizing it. These individuals include quiet influencers, global shapers, and industry movers who operate under the radar. They may not have a social media presence, but they command significant influence in politics, business, and various industries. Their impact is felt, but their identities remain concealed from the public eye. The Power of Invisible InfluenceA while ago, there was a local political contest in Ghana in one of the municipalities. Among the candidates, one was a well-known, capable, and likable figure in the community. The other was relatively unknown, yet he somehow managed to garner substantial . During the campaigning period, both candidates actively engaged the electorate, but as the elections drew closer, an interesting dynamic unfolded. While the popular candidate seemed to have a strong chance of winning, the real power resided in a group of unknown decision-makers. These were the silent influencers who could tilt the vote in favor of a particular candidate. The lesser-known candidate, despite his lack of widespread recognition, strategically sought the endorsement of these key figures. Eventually, he secured their , won the election, and went on to make significant changes in the community. This example illustrates how unseen power structures shape outcomes, not just in politics but in business and other fields as well. The Role of Silent Investors and Venture CapitalistsBeyond politics, there are also ungooglable individuals who wield financial power—silent investors, venture capitalists, and funders who operate outside the public eye. These are individuals with substantial wealth who choose to remain unknown. They do not seek public recognition but are accessible only through exclusive networks. These investors provide funding for startups and major business ventures, but their names are rarely mentioned in mainstream media. To access their resources, one must be part of the right circles or offline networks. They prefer anonymity, not out of secrecy, but as a strategic choice to maintain privacy, control, and focus. Why Do Some People Choose to Remain Ungooglable?1. Privacy and SecurityIf you are in the public domain, you are likely the public’s. You lose your privacy. But not everyone wants that. Are you part of such? A reason many people choose to stay ungooglable is to safeguard their privacy and security. In a world where every move is under surveillance, some individuals prefer to remain off the radar. Mark Zuckerberg, despite being at the helm of the biggest social media empire, has struggled with keeping his personal life private. Visibility attracts scrutiny, unwanted opinions, and sometimes, serious security threats. The truly powerful know this: staying unseen grants them the freedom to move, decide, and influence without unnecessary interference. 2. Focus and ClarityBeing in the public eye can be distracting. When the masses celebrate you, it’s easy to become swayed by external expectations rather than focusing on what truly matters. Many high achievers choose to operate behind the scenes to avoid the noise of social media and public scrutiny. This helps them remain sharp, dedicated, and undistracted in their pursuits. 3. Letting Work Speak for ItselfIt’s easier to sell quality and excellent work than something merely embellished to look good. Build something that speaks volumes—let your craft do more of the talking. Ungooglable brands don’t rely on personal branding gimmicks or social media hype; they let the undeniable quality of their work do the heavy lifting. Their reputation spreads through word-of-mouth, backed by consistent, exceptional value that speaks louder than any online presence ever could. For example, there was once a skilled carpenter in a community who had no signage, no ments, and no online presence. Yet, he was widely regarded as the best in his field. His reputation spread solely through client recommendations. This principle applies to many successful businesses that choose to stay low-key while delivering high-quality services. 4. Exclusivity and Increased DemandScarcity creates value. By maintaining a low profile, certain individuals and businesses command higher demand and exclusivity. When something is not easily accessible, people naturally perceive it as more valuable. A consultant or service provider who is not widely d but has a strong reputation often attracts clients willing to pay top dollar. Their unavailability creates an aura of exclusivity, positioning them as high-value experts in their niche. 5. Serving a Niche EffectivelySome ungooglable brands choose to remain silent to serve their niche market more effectively. There was a woman in one community who ran a grocery store with an unconventional business model—she sold products at near-wholesale prices to benefit the community. She never sought expansion or mass publicity but remained committed to serving her local clientele. As a result, she gained a loyal customer base that traveled far and wide just to patronize her store. Her business thrived, not because of aggressive marketing, but because of trust, value, and consistency. How to Build a Silent, Ungooglable BrandFor those who wish to create influence without being in the limelight, here are some key strategies: 1. Master Your CraftThe foundation of a strong, ungooglable brand is expertise. Invest in refining your skills, knowledge, and services so that your work speaks for itself. High demand follows mastery, and those who consistently deliver exceptional results will always be sought after. 2. Build Private, Offline NetworksTo access the world of ungooglable influencers, you must cultivate solid relationships offline. Attend industry events, engage in private business circles, and establish meaningful connections with key players. Relationships built on trust and discretion often lead to opportunities that public networking cannot provide. 3. Be Selective About What You ShareNot everything needs to be publicized. Protect your privacy by keeping certain relationships and dealings confidential. Avoid unnecessary publicity that could expose you to unwanted scrutiny. 4. Offer , Exclusive ServicesPosition yourself as a high-value individual by ensuring your work speaks volumes. Offer top-notch services and build a reputation that attracts clientele. Exclusivity breeds demand, and when people recognize the value you bring, they will seek you out without the need for excessive marketing. 5. Solve Real Problems and Create ImpactUltimately, your influence should be rooted in the value you provide. Identify a problem, create a solution, and focus on making a real impact. Whether in business, politics, or industry, those who deliver tangible results will always hold power—whether they are publicly recognized or not. Final ThoughtsBranding is not visibility. The biggest myth in personal and business branding is that being seen equals being influential. But true influence isn’t about chasing the spotlight—it’s about being the force that moves things, even when no one sees you. The world of ungooglable brands is where real power thrives. These individuals don’t flood search engines or scream for attention, yet they control vast networks, fund major ventures, and shape entire industries without needing applause. Want to build a brand that commands respect, not just recognition? Let’s dive into the art of becoming ungooglable. True power is not always in being seen—it’s in being indispensable. Let me know how this perspective resonates with you. The best is yours! CEO BRANDING: The New Art of Personal Branding for Profit and Impact Amazon Kindle Edition Kelvin Clive, Bernard (Author) English (Publication Language) 54 Pages - 02/12/2019 (Publication Date) $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding Amazon Kindle Edition Clive, Bernard Kelvin (Author) English (Publication Language) 127 Pages - 07/16/2014 (Publication Date) $9.99 Buy on Amazon

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social media. Where has this guy been?” The interesting thing is that this individual has built a solid offline presence that’s now globally connected—with very little social media presence. Yes, this person found ways to position himself strategically, network with the right people put the right mechanisms in place, and pitch his expertise effectively to the right audience. I thought, That’s amazing! So today, we’re going to break down how you can achieve something similar. The Misconception About Personal Brands Many people believe personal branding is all about the loud noise you make on social media. While digital platforms are important, they’re just one piece of the puzzle. Other structural pillars are equally, if not more, critical. How to Build a Silent Personal Brand Using our friend as an example, here are the key steps to building a silent personal brand: 1. Know Yourself and Your Expertise The first critical step is knowing yourself and your area of expertise. At this stage, you should already have a clear understanding of your field. Ask yourself: – What is my expertise? – Who do I want to serve? – Who do I want to reach in of higher-level verticals and horizons? For example: – “I’m a publishing consultant. I can help people publish their books.” – “I’m an MSME business consultant. I can help businesses grow.” – “I’m an environmental activist. I can help people live healthier lives.” – “I’m a fitness coach specializing in helping nursing mothers lose weight while loving their bodies.” Once you know your niche, you can identify the key people you need to connect with. 2. Network Vertically and Strategically After knowing your expertise, the next step is networking—specifically, networking vertically. Identify the people at the top who can help amplify your reach and connect you with key clients or opportunities. This could involve: – Attending high-profile networking events (offline or online). – Targeting specific programs or gatherings where key people are likely to be present. – Positioning yourself in places like hotel lobbies or venues where you can meet influential individuals. Always be prepared with a pitch deck and a clear, concise way to communicate your value in 30 seconds to one minute. Whether online or offline, your ability to respond to emails promptly and professionally is also crucial. Research the people you want to connect with, understand their interests, and tailor your approach to grab their attention. 3. Share Your Expertise Relentlessly When you meet people, focus on sharing your expertise and adding value—not just making money. Ask yourself: – How can I help this person? – How can I become a part of their journey? – How can I showcase my work and what I’m capable of? Network your way to the top by consistently delivering quality work. Avoid broadcasting every deal or meeting. Instead, let your work speak for itself. Over time, your value will solidify, and your reputation will grow organically. 4. Leverage Word of Mouth As you build your expertise and network, word of mouth will become your most powerful tool. People will start talking about you in rooms you’re not even in. For example, someone might recommend you for a high-profile speaking event because they’ve heard about your work from others. This kind of organic recognition is what solidifies a silent personal brand. 5. Know Your Worth and Charge Accordingly Not everyone will appreciate your value, and that’s okay. If you’re constantly underpaid or undervalued, it’s time to reassess your market. For instance: – If you’re a wedding photographer and people consistently undervalue your work, consider targeting a different niche or market. – Don’t struggle to prove your worth to people who don’t appreciate it. Move on to clients who are willing to pay for your expertise. Settling for less than your worth for too long can diminish your value in the eyes of others. Position yourself as someone who deserves to be paid a for their skills and expertise. 6. Pay Attention to Your Appearance Your appearance plays a significant role in how you’re perceived. When you enter a room, your appearance should communicate confidence and professionalism. This includes: – Dressing appropriately for the occasion (e.g., suits, ties, African prints, or kaftans). – Maintaining good grooming (e.g., well-trimmed hair, polished shoes). – Wearing a mild, pleasant fragrance. A friend once shared a story about how he entered a bank just before closing time. He was dressed in a suit and tie and walked confidently, and the security guard immediately opened the door for him. His appearance and demeanor communicated that he was someone important—even though he had no prior connection to the bank. Confidence, posture, and body language are equally important. How you carry yourself can open doors and create opportunities. 7. Be Responsive and Open-Minded Finally, always be responsive to calls, emails, and messages. You never know where your next opportunity might come from. If someone calls you, be polite and accommodating. Even if you can’t answer immediately, call back or send a text. You have no idea who might be trying to reach you or where your name has been mentioned. Building a silent personal brand is about knowing your expertise, networking strategically, delivering quality work, and letting your value speak for itself. It’s not about making noise on social media but about creating a solid, impactful presence that opens doors for you—even when you’re not in the room. These key pillars—your expertise, networking, appearance, and responsiveness—can help build a silent personal brand that stands the test of time. Now it’s your turn. Make the best of this and let me know how I can help you. to grab a copy of my latest book ‘Unfinished Chapters’. It’s available in all formats, Paperback, Ebook and Audio. Let me hear from you regarding your branding and book publishing needs.

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the municipal market, but the same unfamiliar brand was all they stocked. Surprised, I had no choice but to buy it. The following day, I went out again, taking a different route, hoping to find the brand I preferred. To my surprise, every shop along that path also sold the same water. It became evident that this was the dominant brand in the community. Despite the noise on radio and TV about other popular brands, this quiet brand reigned supreme in that area. This experience got me thinking about the power of silent brands. These brands don’t rely on flashy ments or billboards. They succeed by understanding their market, meeting specific needs, and building loyalty. Here are the key pillars that define these silent yet powerful brands: 1. Understanding Market Dynamics Silent brands excel because they understand their market’s needs and pain points. Many gain an advantage by being the first to enter a market. When a brand is first, it often secures a lasting place in customers’ minds. However, staying there requires consistently meeting expectations. In many communities, loyalty to these brands persists despite competitors’ advertising efforts. People stick with what works for them, and silent brands thrive by providing exactly what their market needs without unnecessary noise. 2. Focusing on Quality Silent brands prioritize quality over quantity. Instead of targeting broad audiences, they cater to a specific niche. By identifying gaps in the market or unmet needs, they deliver exceptional products and services that resonate with their audience. For example, in the case of apparel, a brand might discover a market’s preference for a particular design. By focusing on crafting high-quality products tailored to that preference, the brand builds a loyal customer base. This commitment to quality often sets them apart. 3. Delivering Exceptional Customer Experience Customer experience is a cornerstone for silent brands. How customers feel when interacting with a brand significantly impacts their loyalty. Many silent brands operate offline, making face-to-face interactions vital. Whether it’s through timely delivery, friendly service, or addressing customer concerns, these brands prioritize creating an emotional connection. Positive experiences encourage repeat purchases and foster long-term relationships. 4. Staying Authentic Authenticity is key to a silent brand’s success. These brands don’t imitate competitors; they carve out their unique identity. From packaging to service delivery, every element reflects originality. For instance, a brand might use biodegradable materials for packaging, aligning with sustainability values. Such authenticity not only appeals to environmentally conscious consumers but also sets the brand apart from imitators. Customers value genuineness and are quick to recognize and reject imitations. 5. Leveraging Word of Mouth Word of mouth is the lifeblood of silent brands. When a brand delivers quality and exceptional service, satisfied customers become its ambassadors. In close-knit communities, recommendations carry significant weight. People trust from friends and family more than ments. This organic form of marketing helps silent brands grow steadily. For instance, in the community where I stayed, the water brand’s popularity was largely due to word of mouth. Its reputation for reliability made it the preferred choice, even without loud advertising campaigns. Applying the Lessons of Silent Brands As you build your brand, consider adopting the strategies of these silent powerhouses. Identify a niche and focus on meeting its specific needs. Prioritize quality, authenticity, and customer experience. Most importantly, let your work speak for itself. Positive word of mouth will follow naturally. Silent brands can be found across industries — from technology and fashion to beverages and content creation. They dominate their niches by understanding their markets deeply and delivering what matters most. You, too, can stand out by finding your unique space and serving it well. Let your brand’s quality and authenticity shine, and watch as it becomes quietly impactful and successful. Key Actionable Steps for Building a Silent Brand If you’re inspired to launch your own silent company, here are some practical ways to get started: 1. Identify your niche. Study your target market to identify unique demands or gaps. Concentrate on a niche where you can have a significant impact. 2. Prioritize Quality: Create high-quality products or services based on audience preferences. High excellence creates trust and loyalty. 3. Understand Your Market: Learn about your audience’s behaviors, preferences, and pain concerns. This understanding will assist you in developing effective solutions. 4. Create exceptional experiences for customers, both online and offline. Create an emotional connection by providing individualized service, timely , and attention to detail. 5. Stand out by being authentic. Whether through ecological packaging or unique branding, be sure that every aspect of your product exhibits originality. 6. Generate positive word-of-mouth by providing exceptional value and motivating people to endorse your company. Positive encounters automatically result in organic referrals. 7. Be Consistent: Establish trust by continuously meeting or suring expectations. Over time, this consistency builds trust and strengthens your brand’s reputation. 8. Utilize Local Networks: Connect with your neighborhood to build strong ties and a devoted customer base. Community might be a quiet brand’s most valuable asset. Now it’s your turn. make the bet of this and let me know how I can be of help to you. Let me hear from you regarding your branding and book publishing needs. Recommended Books Unfinished Chapters (Audiobook)

Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward. Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to her. I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her. This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to us. These bring synergy, excitement, and bonding. In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights. Lessons from Global Brands Let’s look at some examples of partnerships that have shaped the world: Steve Jobs and Steve Wozniak The story of Apple is a classic example. Jobs had the vision and business strategy, while Wozniak brought the engineering expertise. Together, they created Apple Inc., a brand that continues to impact the world long after Jobs’ ing. Larry Page and Sergey Brin The Google founders partnered to build a platform that revolutionized how we access information. Their combined skills and vision brought about one of the most influential companies in history. Oprah Winfrey and Mindy Grossman When Oprah transitioned from her show to a wellness-focused brand, she partnered with Grossman. This collaboration helped her expand her influence and take her brand to new heights. The Question to Ask Yourself Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand. It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with. Lessons from Failed Partnerships While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships: P-Square The Nigerian musical duo was a sensation in their prime. However, their partnership broke down, and as solo artists, they’ve struggled to achieve the same level of success. Microsoft and Nokia In 2013, Microsoft acquired Nokia to enter the smartphone market. Unfortunately, the partnership didn’t deliver as expected. Misaligned goals and strategies resulted in significant losses for both parties. Key Considerations for Partnerships Before entering into a partnership, there are critical things to consider: Evaluate Compatibility Assess the strengths, weaknesses, and values of potential partners. Ensure that your goals align and that your skills complement each other. Define Roles and Responsibilities Be clear about what each party will contribute. Ambiguity can lead to misunderstandings and conflict. Establish Legal Agreements Draft contracts that outline the , expectations, and exit strategies. This clarity protects everyone involved. Communicate Effectively Regular and open communication is essential. It helps address issues early and keeps the partnership on track. The Power of Two Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations. Moving Forward This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships. Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.

Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability to perform a task or take action, even if it’s not at an expert level. It’s a foundation—a skillset or willingness to do something, even if the result isn’t perfect. For example, imagine you’re at home with a minor plumbing issue. You may be capable of applying a temporary fix, such as using glue or tape to stop a leak. This solution might hold for a while but isn’t sustainable or reliable in the long term. For a permanent fix, you’ll need a professional plumber who is competent in their craft. Similarly, in professional settings, capability can serve as a stopgap. Suppose the receptionist is momentarily unavailable, and you’re at the desk. You might be capable of welcoming visitors and asking them to wait until the receptionist returns. However, this is different from being competent in managing the front desk, which might require specific skills like handling complex inquiries or managing schedules efficiently. Competence: Mastery and Expertise Competence, on the other hand, is the ability to perform a task not just adequately but with expertise and precision. It’s what distinguishes a professional from an amateur. Take the example of an author. As a writer, you may be competent in crafting compelling content. However, you might lack the expertise in graphic design required to create a professional book cover. While you might use tools like Canva to design a basic cover, the result may not match the quality of a design created by a competent professional. To ensure your book stands out, hiring an expert is wise. Knowing When to Delegate Understanding where your capabilities end and competence is required is critical, especially in business. Here’s a simple approach to apply: Identify Tasks You’re Both Capable and Competent At: These are tasks where your expertise shines, allowing you to deliver exceptional results. Focus on these areas to add maximum value to your business or brand. Acknowledge Where You’re Only Capable: These are tasks you can handle temporarily but may lack the expertise to execute at a professional level. In such cases, consider learning and developing competence over time if the task is crucial to your goals. Hire Competent Professionals When Needed: For areas where competence is non-negotiable—whether it’s graphic design, legal advice, or technical expertise—invest in professionals. Customers and clients expect the best, so delivering high-quality results is essential. Capability and Competence in Business In every business, success depends on blending capability and competence. For example: Capability: You might be capable of managing basic bookkeeping for your small business. Competence: However, preparing accurate financial reports for tax filings might require the services of a certified ant. By distinguishing between the two, you can make better decisions about how to allocate your time and resources. Building Competence Over Time While hiring experts is vital in certain areas, there’s always room to grow your competence in other aspects of your life or business. For example: If you’re capable of basic graphic design, you might take courses to build your competence. If you’re capable of writing but lack marketing expertise, you might learn copywriting to enhance your skills. The key to thriving in both personal and professional life lies in understanding the difference between being capable and competent. Clients and customers value competence—they expect high-quality service, exceptional care, and flawless execution. To achieve this: Focus on what you’re competent at and do it exceptionally well. Delegate tasks where you’re only capable to competent professionals. Continuously develop your competence in areas that align with your goals. By putting this perspective into practice, you’ll not only grow your business or brand but also build a reputation for excellence. : Capability gets you started, but competence keeps you ahead. Recommended Resources

Building Capacity for the Race Ahead I believe this will be helpful not just for the coming year but also […]

Hey, guess what this podcast was listed among the top 100 branding blogs by Feedspot. Thanks to all of you for your . The theme here is reflections—an especially relevant concept during times like these, as the year winds down and a new one approaches. This is a good moment to reflect on what we accomplished over the past year, what we couldn’t achieve, and what we hope to work toward in the coming years. Reflection is vital—a deep introspection that allows us to examine ourselves internally, evaluate what we’ve done, and identify what we can learn from those experiences. Let me share a story to illustrate this point. The other day, I found myself in a suburb of Accra, at one of the vibrant city locations. Amidst the ever-evolving skyline, I noticed new skyscrapers rising in various spots. One building, in particular, caught my attention. Its architecture was striking, and from my vantage point, I could see a projected model displayed on its side, showing the architect’s vision for the completed structure. The building itself appeared to be about 80% complete, with a sleek, modern design and a glassy facade that sparkled in the sunlight. It was undoubtedly a beautiful piece of architecture. But something caught my eye—a reflection. From a certain angle, the building mirrored the image of an older, dilapidated structure across the street. This other building, with its dated architecture, peeling paint, and decades of wear, was far from appealing. Its reflection distorted the beauty of the modern skyscraper, masking its elegance with the image of neglect. At night, when reflections disappeared, the skyscraper stood out in all its glory. But in the light of day, the reflection of the old building detracted from its charm. This struck me as a profound life lesson. As individuals striving to build our lives, brands, and businesses, we naturally focus on becoming the best version of ourselves. However, even if we achieve greatness, our impact can be diminished if we fail to uplift those around us. The Risk of Standing Alone As you grow and stand tall—becoming the remarkable one in your circle—there’s a risk. If your peers, colleagues, or those you could have mentored remain stagnant, their lack of progress can detract from your achievements. It’s like being the only impressive house in a neighborhood. You’ll stand out, but not always in a positive way. Instead of iration, you might attract unwanted attention, criticism, or envy. Worse still, the disparity between you and those around you could lead to challenges that undermine your success. The imbalance creates tension if you don’t lift others as you rise. On the other hand, when you invest in building up your community—even if they don’t reach your level—you create harmony and strength. This is a call to recognize the importance of people in your journey. As you develop your brand, career, business, or any personal area of growth, you should also prioritize mentoring and uplifting others. They may not match your achievements, but helping them reach a respectable and meaningful level—whether in education, representation, or skills—adds value to your growth. When you surround yourself with capable, thriving individuals, their reflections enhance your own. Instead of negative associations or gaps in progress, you’ll foster an ecosystem of collective success. It ensures that as you shine, those around you shine too, reducing the distance between your achievements and theirs. Ultimately, success isn’t just about standing tall; it’s about ensuring the people in your circle grow with you. Their success complements yours, creating a powerful, positive reflection that uplifts everyone involved. Who are you Carrying Along? As we reflect, it’s essential to recognize that we need people. Life’s journey isn’t meant to be traveled alone. As the year winds down and you set goals for the next, take a moment to ask yourself: Who do I need to bring along to the next level of my life? It might be just one or two individuals, but identifying and uplifting them is crucial. Whether in your career, business, or personal life, there are always people you can or help advance. It’s important to do this—not just for their benefit but also because people are doors and windows to new opportunities. The person you help today might become a key connection tomorrow, leading you to new avenues or assisting others in ways you may never foresee. Reflection isn’t just about your growth; it’s about considering how your development positively impacts others. It’s about recognizing how the people around you influence your progress, either enhancing or hindering it. So, as you reflect, evaluate how you’re grooming and growing those around you. Are you building an environment where everyone progresses together? Are you fostering positive relationships that uplift not just yourself but also others? This is the message: As the year draws to a close, reflect on how you’re contributing to the growth of others. Ask yourself: How am I helping people grow in their own experiences? Let’s ensure that the reflections we cast on those around us—and the ones they cast on us—are positive and enriching. Here are five actionable lessons: Take Time to Reflect: As the year winds down, pause to look back on what you’ve achieved, what fell short, and what you hope to work toward next. Reflection gives you the clarity to move forward with purpose. Lift Others as You Grow: Success isn’t just about your progress—it’s also about the people around you. Help those in your circle grow, whether through mentorship, encouragement, or . Build a ive Circle: Surround yourself with people thriving or working toward meaningful progress. Their success will reflect positively on you, creating an ecosystem of growth and balance. Value Your Connections: The people you help today may become the ones who open doors for you tomorrow. Relationships aren’t just beneficial for others—they’re a key part of your journey. Assess Your Impact: Take a moment to consider how you influence those around you. Are your actions uplifting and inspiring others? Make sure the reflections you leave are as positive as the ones you want to see. Let me hear from you regarding your branding and book publishing needs. Recommended Reading Books by Bernard Kelvin Clive Public Speaking Fundamentals Quick Guide to Public Speaking

“Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking or presentations, whether for business or sales. These foundational tips will help you kickstart your speaking career. We also share our personal experiences, including the challenges we’ve faced and how we’ve overcome them throughout our 15-year journey in the field. The Debate Recently, when I announced the release of the book on one of the platforms, a friend —Gilbert reminded me of something that happened about 25 years ago. We were in our teens, attending junior high school. The story he shared with me reflects how far things have changed and reminds us that, no matter where we start, we can always rise from our failures and work towards success—especially in public speaking. Let me take you back to that time, about 25 years ago, when I was a student at Calvary International School in Accra. One of our teachers, Mr. Nduom, often organized debates between the boys and the girls on Fridays. On one such occasion, I was selected to participate. At the time, I was a quiet, shy boy, and the thought of public speaking was intimidating. Our team consisted of three boys: Cyril, Gilbert, and me. Then there were the three girls: Vera, Theresa, and Irene. It was a classic showdown—three boys against three girls. But as boys, we loved to play. When the debate topic was given, we didn’t prepare at all. During break time, we played. After school, we played some more. We simply didn’t take it seriously. The Boys Played while the Girls Prepared! The girls, on the other hand, were well-prepared. They had organized everything—each speaker knew her role, from the first to the last. Their speeches and arguments were structured and rehearsed. Meanwhile, the boys? We scrambled at the last minute, jotting a few things down on scraps of paper just before the debate started. Cyril, our first speaker, stood up and spoke based on the little we had managed to write. But it wasn’t much. Then it was the girls’ turn. Theresa delivered her speech with confidence, and it was clear they had the upper hand. Next, Gilbert, our second speaker, did his best to fill in the gaps with what little was left on our paper and added some impromptu comments. Irene, the girls’ second speaker, followed, delivering her part with the same level of preparedness and poise. Now it was my turn, as the last speaker for the boys. But by then, there was nothing left to say. Cyril and Gilbert had already used everything we had written. I stepped up to the podium, but my mind was blank, and my voice trembled. Tears began to roll down my cheeks as I stood there, overwhelmed by the moment. To my surprise, the audience applauded—not for what I said, but for simply showing up. It was both humorous and heartwarming, and we all laughed it off. To make matters worse, the entire class had gathered—a large crowd—and there I was, standing on stage with nothing to say, consumed by fear. It was a humbling experience. We lost, I learned! In the end, the boys lost, and the girls won. Looking back on that experience from such a young age, it was my first real attempt at public speaking, and it showed. We were completely unprepared, and our content was virtually nonexistent. Afterward, the teacher gave me a funny nickname, and it stuck with me throughout junior high school. We all laughed, and that nickname became part of my identity for the rest of my time there. Start Somewhere! But reflecting on this story, it serves as a reminder that we all start somewhere. We may have failed in our early attempts at public speaking, but those moments don’t have to define our future success. We can always pick ourselves up and improve. Did we engage in further debates in the future? As a team, we learned from our mistakes, we prepared, and we put ourselves in a good position to succeed. Even though we didn’t win the subsequent match, we performed on par with the girls. We learned, we grew, we moved on! Now, whenever I think back on that experience, I can laugh, because I’ve come a long way. Today, I speak on major platforms, prepare my speeches thoroughly, and even train others in public speaking. Key Lessons: That early experience brought some key lessons for all of us. First, preparation is powerful. If we had prepared as the girls did, we would have had the confidence and energy to deliver our speeches well. Preparation gives you the edge. Your preparation will include, research and writing the speech. Second, content is a command. In public speaking, the kind of content you have matters, and mastering your material is essential. You must know your content well and tailor it to your audience. If you have nothing to say, you have nothing to communicate. No content no command. Third, know your audience. Know the audience and prepare content to suit them, and vary the speech based on the audience: your style, tone etc. We don’t use the same style for all gatherings. We thought our audience was just our classmates, so we could just play around, we didn’t know the entire school would be gathering to witness it. As other students came in to watch, we knew the debate topic, but the girls had mastered their craft, their content, and their audience. They had rehearsed multiple times, while we boys barely gave it any thought. We wanted to play and have fun, not realizing how serious it was. Another important lesson here is that we should treat every speaking engagement as if it’s a world-class […]

The Impact of Parenting, Modelling, and Mentoring on Kids Bernard Kelvin Clive here. Today I want to share with you how pairings, careers, or ions influence us in diverse ways in of who we become, and even the career paths and decisions that impact our lives in the later years. Story 1: Kobby Blay and His Son I visited my friend Kobby Blay, who is a practicing nurse and also ionate about digital media and photography. He had a professional camera, and anytime I visited him, I noticed he would take some shots around. His son, observing his father, developed a desire to play with the camera. One day, the boy picked up the camera. Instead of shouting or screaming, Kobby used it as a teaching moment. He showed his son how to strap the camera around his neck and hold it properly. Although the camera wasn’t meant for the boy, Kobby’s consistent guidance helped nurture his son’s interest. The boy began taking family pictures, developing his skills by mimicking his father. This hands-on experience allowed the boy to understand the basics of photography and potentially sparked a lifelong interest. Story 2: My Kids and Books My kids often wanted to play with the books I had at home. Despite my initial concern for the well-printed books, I noticed they would always find and play with them. Seeing me write and type on my laptop, they began mimicking these behaviors. My books, which were tools of my trade and ion, became objects of fascination for my children. They would try to write inside the books, play with them, and even pretend to read them. As an author, I realized that my children were naturally picking up my interests. Though they were young and just playing, they were beginning to develop a sense of what they might enjoy in the future. It wasn’t about directing their future but giving them a path to explore their ions and talents. This playful engagement with books was laying a foundation for their appreciation of reading and writing. Story 3: The Charcoal Seller’s Daughter So the other day, I visited my local charcoal seller and noticed that her young daughter was mimicking her. The girl would pick up a small cold pot and pretend to cook, just like her mother. This observation reinforced the idea that children often imitate their parents’ actions, picking up their interests and skills indirectly. The daughter was not only learning about cooking but, also about the daily routines and responsibilities involved in her mother’s work. This imitation game was a crucial part of her learning process, helping her understand and appreciate her mother’s efforts and potentially guiding her toward similar interests in the future. Story 4: My Wife and Cleaning My wife does a lot of cleaning at home, especially on weekends. Our kids observed this and one day, I found them in the bathroom, sprinkling water and soap, attempting to mop the floor. They weren’t told to do it, but they wanted to mimic what they had seen their mother do. This revealed how children internalize and replicate the behaviors they observe in their parents. These cleaning activities, though simple, were teaching them valuable life skills. They learned about maintaining cleanliness and the importance of taking care of their living environment. This also instilled a sense of responsibility and independence in them, as they were eager to contribute to household chores. Thinking about Parental Impact These legends show how our daily actions, interests, and professions affect the next generation. Parents, business owners, and mentors must be aware of our actions and the beliefs we impart to others who look up to us. Exposing kids to good deeds and possibilities will enable them to find their ions and skills. Let us reflect and consider our background. Which factors helped to define our choices and career routes? Knowing this will enable us to guide the next generation more deliberately. For example, our children should witness us reading often if we wish them to grow to enjoy reading. Should we like children to be conscientious and hardworking, they should see us engaged in our laborious efforts. Instilling  Good Values It is about inculcating values, not only about copying our behavior. For instance, your children should witness you praying if you want them to be pious. They should see you treating people with respect and kindness if you wish them to be polite and friendly. These daily acts and habits become the guide for their behavior. From personal experience, I have seen that my kids pick up both positive and negative behaviors. This has sharpened my awareness of my behavior and possible influence. In my private relationships as much as in my professional life, I try to be a good role model. Generating Opportunities for Development Children need chances to pursue their interests outside of daily . This could involve g them up for extracurricular activities, pushing them to follow interests, or simply allowing them the liberty to experience and grow. If your youngster, like Kobby Blay’s son, displays an enthusiasm for photography, for instance, think about giving them a simple camera and some direction. Give them notebooks and pens if they like to write; also, inspire them to write independently. Regarding their personal and professional growth, these little expenditures in their interests can pay off handsomely. Take a step back and consider what you are exposing your children, mentees, and those around you to. Ensure it’s something positive and enlightening, as these influences will shape their career paths, businesses, and brands. Let’s be intentional, impactful, and purposeful in spreading good values and positively impacting the next generation. If we deliberately become conscious of our actions and the environments we create, we can help guide the next generation toward fulfilling and successful lives. Whether through direct teaching or simply leading by example, our influence is profound and lasting. If you enjoyed this episode, share it with your friends and leave me a positive review. […]

A little Story of Patience and Brand Recognition in this episode The power of a well-developed brand can’t be overstated. Over time, focusing on a specific niche and consistently delivering value establishes you as a trusted expert. So let me share a story that exemplifies this principle. This happened just today Years ago, as a young speaker, I aspired to invite a renowned speaker to an event. The challenge? His high-profile status made him expensive, especially for an unknown organizer like myself. Plus so many gatekeepers that prevented me from getting access to him. Ultimately, we couldn’t secure him. Sad but we moved on. Fast Forward! A decade later, I received an unexpected call. It was from the very same speaker I’d tried to invite a decade earlier! My consistent work and expertise in digital publishing had preceded me. They’d found me through an online search, impressed by my brand and books on Amazon. My brand opened the door. 😉He needed some digital branding and publishing services from me. You see the importance of building your brand over time. Consistent effort in a specific niche allows your work to speak for itself.You gain leverage, access to valuable opportunities, and increased value perception, thereby translating into higher potential earnings. Chale it takes time to build a solid brand, let’s begin today! So, what brand are you building? Don’t underestimate its power. Be consistent, patience, and focus on building credibility. When the time comes to showcase your expertise, people will recognize your value and be willing to pay your worth. I’m Bernard Kelvin Cliveyour personal branding coach Recommend Books on Amazon 5 Minutes Habits (Audiobook) Retreat: Reflections for Busy Businessmen (Audiobook)

Today we’re diving headfirst into the power of exceptional customer experience.  I will share with you why prioritizing your clients, especially in the realm of small and medium-sized businesses (SMEs), is the secret weapon you’ve been overlooking. “Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a person(YOU)” – Bernard Kelvin Clive Let’s face it, customer service in some parts of the world can be, well, let’s just say lacking. And for many SMEs, the focus often lands on simply getting the job done. But what if I told you that by shifting your mindset and truly prioritizing the customer experience, you could unlock exponential growth for your business? Intrigued? Then buckle up, because we’re about to explore real-world examples and practical strategies to make exceptional service your competitive edge. Here’s the first Story Two Designers and the Power of Going the Extra Mile Let me illustrate this concept with a recent experience I had. A few weeks back, I needed some new signage created for one of my clients. Knowing the importance of a visually appealing and functional design, I ed two graphic designers specializing in sign-making and posters. Both were familiar faces, having worked with me on previous projects. To ensure a well-informed decision, I briefed them on the project’s specifics and requested they visit the location to assess the space and gather inspiration. Both designers readily agreed and promptly scheduled site visits. Up to this point, everything seemed on par. However, the story takes a fascinating turn when we look at their follow-up approaches. The first designer, let’s call him David, returned with a straightforward email containing an invoice outlining the estimated cost for the project. It was a clear and concise message, but it lacked something crucial—a spark of initiative. David had completed the bare minimum; he’d assessed the space, formulated a price, and presented it without further engagement. Now, don’t get me wrong, a clear estimate is important. But in this competitive landscape, it just wasn’t enough to stand out. The Art of Exceeding Expectations The second designer, Sarah, took a distinctly different approach. Following her site visit, Sarah not only sent a detailed quote, but she also went above and beyond by creating three unique design samples for the signage. These weren’t just generic mockups; each sample showcased a distinct visual style and layout, catering to different aesthetic preferences. This thoughtful gesture demonstrated not just her design skills, but also her understanding of the importance of client input and collaboration. The impact was undeniable. When I presented both options to my client, their reaction was clear: Sarah’s effort to personalize the experience by providing design choices instilled a sense of confidence and partnership. They felt valued and understood, not simply handed a price tag. In contrast, David’s impersonal approach, while competent, failed to capture their imagination or create an emotional connection with the project. How Going the Extra Mile Benefits Everyone Now, Sarah’s proactive approach wasn’t just about winning this specific project. It’s about understanding the ripple effect exceptional service can create. Think about it this way: The Value Proposition of Exceptional Service Some might argue that exceptional service comes at a cost, but hey what doesn’t cost? Yes, and that might be true in of time and effort. However, the intangible value it creates far outweighs the initial investment. Here’s why: Here is the Second Story A month or two ago, I needed to take my kids somewhere via Uber. The first driver arrived, and as I was helping my children into the car, he launched into a series of complaints. He questioned whether I was alone (despite clearly seeing my kids) and expressed frustration about the potential trip duration. Now, I understand drivers have quotas to meet and time constraints to consider. However, his tone and approach were completely off-putting. I reassured him I understood the fare structure and would pay based on the meter, regardless of any delays caused by settling my kids comfortably. Despite my attempts to de-escalate the situation, his negativity continued. Chale, I was getting furious but had to let this slide calmly. Ultimately, I decided to end the trip and find another driver. Not only did his behavior affect my experience, but it also meant he lost out on a potential fare and wasted time driving to my location. How Positive Interactions Create Lasting Impressions Fortunately, my wait for the next Uber was short. The second driver’s approach couldn’t have been more different. He greeted us warmly, offered assistance with getting the kids settled, and reassured me not to worry about taking time. His calm and accommodating demeanor instantly transformed the atmosphere. It was clear that he understood his role as a service provider, prioritizing my comfort and satisfaction. This positive interaction not only made the trip more enjoyable for myself and my children, but it also prompted me to leave him an additional tip in recognition of his exceptional service. Every Lead Matters: Building Relationships for Future Opportunities These contrasting experiences highlight an important point for all business owners, personal brands, especially those in the SME space: every lead matters. It’s easy to get caught up in the pursuit of immediate sales, but neglecting the potential value of every interaction can be a costly mistake. The client who doesn’t buy today might become a loyal customer tomorrow, or they might recommend your services to someone else in their network. Building Trust and Rapport: The Seeds of Long-Term Success The key lies in building trust and rapport with each interaction. Treat every lead with respect, offer them your time and assistance, and genuinely demonstrate your commitment to their needs. Even if they don’t make a purchase right away, these positive experiences keep your brand top-of-mind. When they or someone they know eventually needs your services, your exceptional service will have left a lasting impression, making them more likely to choose you […]

Encounter with a Vulcanizer: Branding Lessons for MSMEs Every business has its ups and downs, but learning how to maximize each moment can help the business thrive and grow. You see, the ability to adapt and embrace new technologies is not just an advantage—it’s essential for survival and growth. This realization came to me vividly during a seemingly mundane visit to a local vulcanizer because of a car tire issue. The vulcanizer, an expert in his field, impressed me with his knowledge and skill. I had learned that he has been doing this for the past decade and he is the go-to guy in the hood. However, despite his expertise, I noticed his reliance on outdated technology and traditional methods in his operations.  A critical lesson for small business owners can be learned from this experience: investing in modern tools and technology will enhance efficiency, effectiveness, and ultimately, business success. The vulcanizer, with nearly a decade of experience, was proficient in his work. His business was thriving, with a steady stream of customers benefiting from his expertise. Yet, his reliance on old systems and methods, such as a gas system for tire repair, reflected a broader issue many small businesses face. Despite having access to modern car tires and understanding current market needs, his equipment remained traditional, mirroring what many Ghanaian artisans use.  Considering this situation, I wonder why he hadn’t invested in modern equipment such as hydraulic jacks or other advanced gadgets that could have created further revenue opportunities. This reluctance to embrace new technology is not unique to him but is a common trait among many small business owners who become complacent with their current success and expertise. Many fail to realize how technology can streamline traditional processes, increasing efficiency and competitiveness. In today’s digital age, where advancements like artificial intelligence are revolutionizing various sectors, failing to keep up with technological trends can leave businesses at a significant disadvantage. The truth is that investing in new technologies and tools is more than just an upgrade; it’s a strategic move that can dramatically enhance a business’s operational efficiency and customer satisfaction. Modern equipment can speed up service delivery, improve the quality of work, and attract a broader customer base looking for quicker, more reliable services. The thing is that adopting modern vulcanizing tools can significantly transform the vulcanizer’s business by making tire repairs and changes faster and more efficient. Hydraulic jacks, for instance, speed up the process of lifting vehicles, allowing for quicker service, while impact wrenches make removing and tightening lug nuts much faster than manual methods.  This efficiency means a vulcanizer can serve more customers in a day, increasing business turnover. You see their tons of them, tools like modern tire changers and wheel balancers ensure that tires are fitted and balanced with precision, enhancing the quality of service. Such efficiency and accuracy not only boost customer satisfaction but also reduce the likelihood of errors, making the service more reliable. Here again, the use of advanced equipment like high-quality air compressors for inflating tires to the correct pressure and vulcanizing machines for effective puncture repairs ensures that the job is done right the first time. This level of professionalism and quality attracts customers who value their time and vehicle safety, potentially allowing the vulcanizer to charge a for superior service. Safety is another critical benefit, as modern tools are designed to protect both the worker and the vehicle during repairs, minimizing the risk of accidents and damage.  Just by delving a little bit deeper one can find so many ways of stepping up their business in ways to be more efficient and profitable. However, the challenge for many small business owners lies in recognizing the need for such investments and overcoming the inertia of satisfaction with the status quo. It’s crucial to understand that expertise and traditional methods, while valuable, need to be complemented with innovation and technology to stay relevant and competitive. This is where the importance of continuous learning and networking comes into play. ing industry associations, attending workshops, and participating in networking groups can provide small business owners with insights into new technologies and trends in their field. These platforms offer opportunities for learning, sharing experiences, and getting advice from peers and experts who have successfully integrated new tools and methods into their operations. Such engagement can inspire and motivate owners to explore and adopt technologies that can transform their business models. Moreover, business owners need to surround themselves with advisors, mentors, and colleagues who are knowledgeable about technological advancements and can provide guidance on strategic investments. These relationships can help identify which technologies will be most beneficial for their specific operations and how to implement them effectively. Reflecting on the future, small business owners must ask themselves: What tools and technologies have I overlooked in the past few years that could enhance my business? And what investments are necessary to take my business to the next level? Whether it’s upgrading equipment, adopting new software, or leveraging digital marketing strategies, the key is to identify and invest in technologies that will drive growth and sustainability. As the business landscape continues to change, documenting processes and regularly reviewing business strategies become imperative. This practice helps in identifying areas where technology can make a significant impact, streamline operations, and create new avenues for revenue. It’s about rethinking how things have been done and being open to changing them for the better. In essence, this is a call for small business owners to up their game. And not only rely on their expertise and traditional methods but actively seek and embrace technological advancements that can propel their businesses forward. It is my belief that small businesses can succeed in today’s dynamic market if they invest in the right tools and create a culture of continuous learning and innovation. As we move forward, let’s embrace technology not as an option but as an integral part of our growth strategy. So, thinking through the vulcanizer and the […]

“Where you plant your feet determines your feats.” — Bernard Kelvin Clive Let me share this with you.  One morning, while I was cleaning my car, I noticed something interesting. I had worked hard to make the car’s body look shiny and clean, even though there was a lot of dust around because of the Harmattan season. But when I stepped back to look at my work, I saw that the tires were still dirty. This made the whole car not look as nice as I thought. This situation reminded me of a lesson from my childhood. When we were kids, my uncles would tell us to make sure we washed the tires of the car really well, not just the body. They said that a car doesn’t look completely clean if its tires are dirty, even if the rest of it is spotless. They kept reminding us that this was important, showing us that we often focused on the parts that were easy to see and forgot about the rest. This lesson is not just about cars; it’s also about life. A car needs good, clean tires to move properly, just like we need to take care of all parts of our lives to succeed. It doesn’t matter how good something looks on the outside; if the parts that really matter, like the tires on a car and the engine, aren’t in good shape, then it won’t work well. So, washing my car and seeing the difference after cleaning the tires made me think about how important it is to pay attention to everything, not just what people see first. Just like the car, we need to make sure we’re taking care of the important parts of our lives, not just the ones that look good to others. This teaches us to be thorough and to that every part, no matter how small or hidden, counts in making something complete and ready to go. Just like people spend a lot of money on nice rims for their car tires to make their cars look great, we should also take care of our feet because they carry us around. This is kind of like saying that in life, our feet are super important because they help us stand and move. If you’re into bodybuilding, you know that every part of your body needs to be strong to carry yourself, especially your feet/legs. It’s the same with our feet in real life. Our feet are like the base or foundation of everything we do. When we’re doing anything in life, having strong feet (or a strong foundation) means we can handle tough times, carry heavy loads, and go to amazing places. So, it’s really important to think about how we take care of our feet and what we’re asking them to do. It’s like asking, “Have I made myself strong enough to take on new challenges in my work, my personal goals, or whatever I’m trying to build?” Think about what you wear on your feet and what kind of load you’re expecting them to carry. Building a strong foundation, or making sure our feet are ready, is super important. It helps us be ready for the next step in whatever we’re doing, like moving up in our jobs, growing a business, or making our brand better. Investing time and effort into making our foundation strong means we’re ready to take on what we dream of doing. So, it’s all about making sure we’re ready and strong from the ground up. Just like a car with fancy rims stands out, making sure our foundation (our feet) is strong can help us stand out and succeed in what we’re aiming for. Our feet play a central role in how we present ourselves, both as individuals and as brands. When people see us, one of the first things they notice is our feet. This makes our feet a key part of our foundation, something that s and holds us up. It’s really important to wear good shoes, as they say a lot about our appearance.  You might be dressed really nicely, but if your shoes don’t look good or don’t match your outfit, it can mess up how you look overall. This is even more true during the Harmattan season. You can dress up as nicely as you want, but when you walk on dusty roads, your shoes get dirty. If your shoes are dirty, it doesn’t matter how nice the rest of your outfit is; it won’t make you look your best. So, we should really focus on our feet, which are like the foundation, stronghold, and pillars of our life. We need to think about our foundation – what s us, what we are holding onto, and where we are going in life. By looking at our feet and making sure they’re well taken care of, we can find the strength, favor, and energy we need to reach the next level of success in our careers and as a brand. Taking care of our feet and what we wear on them is more than just about looking good. It’s about making sure we have a strong base to stand on as we move forward in life. Let’s pay attention to our feet, and our foundation, and make sure they’re ready to take us where we want to go. In conclusion, just as the cleanliness and condition of a car’s tires can significantly affect its overall appearance and functionality, our personal foundations—symbolized by our feet—hold the key to how we navigate the challenges and opportunities life presents. Our feet, both literally and metaphorically, represent our base, our point of with the ground that s and propels us forward. The attention we give to our feet, through the shoes we choose and the care we take, reflects our respect for the journey itself and the paths we choose to tread. This concept extends beyond mere aesthetics; it’s about acknowledging the […]