Own Your Impact 4q2y72

Your biggest desires aren't something to apologize for—they're your most reliable com for creating meaningful impact. The thing you're afraid to want out loud is probably pointing you toward your greatest contribution to the world. This week, I had a string of conversations with brilliant clients who all struggled with the same thing: giving themselves permission to want what they actually want. One said, "I just don't want to take up too much space." Another confessed they felt "completely blocked" when it came to claiming their own ideas. A third told me, "It just doesn't feel humble to want people to notice me and notice my ideas." Here's what I've discovered working with thought leaders over the years: desires aren't random, and they're not character flaws. They're actually data about the unique contribution you're meant to make. In this episode, I share why the modesty contract so many of us inherited might be our biggest obstacle to impact, introduce Dan Sullivan's powerful distinction between "needers" and "wanters," and reveal how your authentic desires become the foundation for everything else in your thought leadership system—your content, platform, connections, and business model. IMPACT POINTS FROM THIS EPISODE: ⚡ Desires Are Data, Not Character Flaws – Your biggest desires aren't taking anything away from anyone else; they're creating new possibilities for everyone. When you operate as a "wanter" rather than a "needer," you stop seeking external validation and start trusting your internal com about where your unique gifts need to go. ⚡ True Humility Is Stewardship, Not Shrinking – Real humility isn't about making yourself smaller or hiding your gifts. It's about knowing where your talents come from and choosing to use them on purpose. Sometimes what we think is humility is actually fear dressed up in virtue. ⚡ Clarity Creates Strategic Power – When you're clear about what you want, every decision becomes strategic rather than random. Your content emerges from what you desire to teach, your platform showcases what you desire to be known for, and your business model generates revenue from what you desire to create. PEOPLE & RESOURCES MENTIONED: Dan Sullivan (Strategic Coach)Wanting What You Want Dr. Benjamin Hardy The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Dr. Benjamin Hardy 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy Dr. Brené Brown Sharon McMahon Instagram - @sharonsaysso The Small and the Mighty: Twelve Unsung Americans Who Changed the Course of History, from the Founding to the Civil Rights Movement by Sharon McMahon Seth Godin Michelle Gifford Luvvie Ajayi Jones (Professional Troublemaker Podcast) CONNECT WITH MACY: Take the Thought Leadership Archetype Assessment  Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The most dangerous moment in your thought leadership journey isn't when you face criticism—it's when you abandon your authentic voice because the world isn't responding as quickly as you expected. What looks like overnight success is almost always the result of years of consistent effort that no one was paying attention to. In this episode, I explore why consistency in your authentic approach is the foundation of all lasting thought leadership impact. Drawing from real examples like James Clear's years of writing before Atomic Habits became a bestseller, I reveal how real growth follows an S-curve pattern—first they sleep, then they creep, then they leap—rather than the hockey stick trajectory we're conditioned to expect. I share the story of a client whose weekly podcast seemed to produce slow results until we discovered that their last four five-figure speaking engagements all came from listeners who had spent hours building trust through consistent episodes. This episode will shift how you measure progress and help you stay committed to your authentic voice during the critical foundation-building phase when results feel painfully slow. IMPACT POINTS FROM THIS EPISODE: ⚡ Sleep, Creep, Leap: Real Growth Follows an S-Curve – Most people give up during the "sleep phase" when foundational work is happening below the surface. The trees that look like they're not growing are establishing root systems that enable the eventual leap phase that appears sudden to outside observers. ⚡ Focus on Lead Measures, Not Lag Measures – Instead of measuring audience size or engagement rates (things you can't control), measure how consistently you show up, how clearly you're articulating your ideas, and whether you're attracting the right people—even if it feels slow. ⚡ Breakthrough Comes From Consistency, Not Tactics – The difference between where you are and where successful thought leaders are isn't usually a different strategy—it's time and consistency with an aligned approach. Your ideas need time to take root before people can respond. PEOPLE & RESOURCES MENTIONED: Take the Thought Leadership Archetype Assessment James ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Amy Porterfield Jenna Kutcher Dustin Riechmann Nathan Barry Nathan Barry Show - Episode 78: How To Turn Podcast Guesting Into a $1M Business with Dustin Riechmann Veronica Romney Sharon McMahon Instagram - @sharonsaysso Chappell RoanChappell Roan - Then and Now Video “Pink Pony Club” Brené Brown Brand Builders Group CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Email: [email protected] Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most powerful thought leadership doesn't come from imitating others—it emerges when you amplify your authentic voice and add deliberate strategy. The most transformative thought leaders don't just participate in conversations; they fundamentally reshape them by either challenging what everyone accepts as truth or by embodying principles so deeply that their lives become their message. In this final episode of our thought leadership archetypes series, I explore two revolutionary approaches to creating impact: the Category Creator and the Principled Practitioner. Whether you instinctively question assumptions that others take for granted or find yourself naturally testing ideas through personal experimentation before teaching them, these archetypes demonstrate how authentic genius manifests when you stop trying to improve existing approaches and start creating entirely new paradigms or living proof of your principles. Through real client stories and examples from thought leaders like Seth Godin, Clayton Christensen, James Clear, and Tim Ferriss, I show how embracing your natural contrarian thinking or experimental mindset creates sustainable influence that feels energizing rather than exhausting. IMPACT POINTS FROM THIS EPISODE: ⚡ Category Creators Rewrite the Rules – These thought leaders don't create better content; they create different kinds of content that challenge fundamental assumptions and establish entirely new categories of thinking. Their genius lies in seeing connections others miss and questioning what everyone else accepts as truth. ⚡ Principled Practitioners Live Their Message – This archetype teaches principles derived from personal experimentation and documented implementation. Their credibility comes from lived experience rather than credentials, creating deeper resonance because their work is born from validation, not theory. ⚡ Revolutionary Impact Requires Authentic Alignment – Forcing a category creator to focus on incremental improvements or pushing a principled practitioner to teach unvalidated concepts feels inauthentic and draining. Your greatest impact comes from starting with your natural strengths and expanding thoughtfully from there. PEOPLE & RESOURCES MENTIONED: Clayton ChristensenThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen Seth GodinPermission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin Purple Cow: Transform Your Business by Being Remarkable by Seth Godin This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin John MeeseServe to Sell: Exactly How to Sell Programs with 1 Free Coaching Call by John Meese Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese W. Chan Kim and Renée Mauborgne - Blue Ocean StrategyBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Category Pirates (Substack) James Clear Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Cal Newport Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Slow Productivity: The Lost Art of Accomplishment Without Burnout by Cal Newport Tim Ferriss The 4-Hour Workweek: Escape 9-5, Live Anywhere, and the New Rich by Tim Ferriss The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Tim Ferriss The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Tim Ferriss Tribe Of Mentors: Short Life Advice from the Best in the World by Tim Ferriss Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss Monica Packer - About Progress PodcastMonica on Instagram - @aboutprogress Thought Leadership Archetype Assessment (macyrobison.com/quiz) CONNECT WITH MACY: Take the Thought Leadership Archetype Assessment  the free Resonant Thought Leader Starter Kit at macyrobison.com Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your natural mode of expression is the key to sustainable thought leadership. When you align your content creation with how your brain naturally processes and communicates ideas, you unlock a level of authenticity and impact that feels energizing rather than exhausting. Forcing yourself into expression modes that fight against your natural genius is the fastest path to burnout and diminished impact. In this episode, I continue our exploration of thought leadership archetypes by examining two distinct patterns that create clarity from complexity: the Visual Thought Architect and the Research Innovator. While these archetypes operate differently—one through visual frameworks that make complex ideas instantly understandable, the other through translating evidence into practical applications—both demonstrate how embracing your natural expression style creates magnetic thought leadership. Whether you instinctively sketch concepts or thrive on investigating evidence, discovering your authentic archetype eliminates years of frustration trying approaches that don't match how you naturally communicate. IMPACT POINTS FROM THIS EPISODE: ⚡ Expression Alignment Creates Energy – Fighting against your natural mode of expression leads to exhaustion, while aligning with it creates content that feels effortless and magnetizing. When your thought leadership flows from your authentic strengths, impact becomes sustainable. ⚡ Visual Thought Architects Create Instant Comprehension – Those with this archetype transform complex concepts into visual frameworks that create immediate understanding. Their genius lies in their ability to spatially organize ideas and integrate aesthetic sensibility with analytical thinking. ⚡ Research Innovators Bridge Evidence and Application – This archetype excels at investigating topics deeply and translating complex findings into practical frameworks. Their unique contribution comes from maintaining credibility between academic and practical worlds while making research accessible. PEOPLE & RESOURCES MENTIONED: David Sibbet (Visual Facilitation Methodologies) Dan Roam  The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam Alex Osterwalder (Business Model Canvas) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alex Osterwalder and Yves Pigneur Value Proposition Design: How to Create Products and Services Customers Want by Alex Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith Taki Moore Angela Duckworth  Grit: The Power of ion and Perseverance by Angela Duckworth Carol Dweck  Mindset: The New Psychology of Success by Carol Dweck Daniel Pink To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink The Power of Regret: How Looking Backward Moves Us Forward by Daniel H. Pink Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Thought Leadership Archetype Assessment (macyrobison.com/quiz) CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! NEXT EPISODE PREVIEW: In our next episode, we'll explore the final two archetypes in my system: the Category Creator and the Principal Practitioner—perfect for those who challenge conventional wisdom with paradigm-shifting perspectives or who teach through lived demonstration of principles from personal experimentation.

Your business model should energize you, not drain you. When your approach to sharing expertise aligns with your natural strengths, thought leadership becomes both impactful and sustainable. In this episode exploring the Resonant Thought Leadership System's archetypes, I dive into two distinct patterns of expertise: the Transformational Guide and the Strategic Advisor. These archetypes represent completely different approaches to creating impact - one thriving through deep personal connection and individualized guidance, while the other excels through analytical problem-solving for organizations. By understanding which pattern naturally aligns with your strengths, you can build a thought leadership platform that feels energizing rather than exhausting, attracting the right people and creating transformation that feels effortless. IMPACT POINTS FROM THIS EPISODE: ⚡ Natural Strengths Create Effortless Impact – Understanding your archetype gives you permission to embrace your authentic gifts instead of forcing yourself into misaligned models that drain your energy, even when they work for others. ⚡ Transformational Guides Create Impact Through Connection – If you naturally sense what people need to hear, feel energized after deep one-on-one conversations, and intuitively understand what's blocking someone's growth, your genius may lie in creating profound personal shifts through individualized guidance. ⚡ Strategic Advisors Excel Through Organizational Problem-Solving – If you naturally see patterns in complex situations, translate complicated concepts into clear action steps, and feel energized solving organizational challenges, your impact comes through analytical thinking and systematic frameworks. PEOPLE & RESOURCES MENTIONED: Martha Beck Rich Litvin Brooke Castillo (The Life Coach School) Patrick Lencioni (The Table Group) Working Genius Framework Marshall Goldsmith (Stakeholder Centered Coaching) Resonant Thought Leader Kit CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! NEXT EPISODE PREVIEW: In our next episode, we'll explore two more thought leadership archetypes: the Visual Thought Architect and the Research Innovator – perfect for those who love translating complex ideas into visual frameworks or investigating evidence to create practical applications.

Your greatest impact comes when you stop resisting your natural strengths and embrace your authentic expression archetype. When you understand whether you're built to create comprehensive learning systems or facilitate transformative moments, your thought leadership becomes both more powerful and more sustainable. In this episode, I reveal the stark differences between two powerful thought leadership archetypes: the Digital Learning Architect who thrives by creating structured educational journeys, and the Experience Facilitator who excels at orchestrating transformative group experiences. Through examples like Amy Porterfield and Michael Bungay Stanier, I demonstrate how recognizing your natural archetype can free you from forcing yourself into expression modes that drain rather than energize you. This understanding provides the foundation for building content, platforms, and business models that authentically showcase your unique genius. IMPACT POINTS FROM THIS EPISODE: ⚡ Expression Authenticity Drives Sustainability – Your most sustainable thought leadership approach leverages how you naturally create transformation—whether through systematic educational journeys or dynamic facilitated experiences. ⚡ Archetypes Reveal Monetization Paths – Digital Learning Architects naturally thrive with scalable course-based business models, while Experience Facilitators excel with facilitation-based and certification models that capture their unique ability to create unrepeatable group transformations. ⚡ Integration Creates Amplification – When your content development, platform choices, and connection strategies align with your authentic archetype, you can stop forcing unnatural expression modes and build systems that showcase your genuine strengths. PEOPLE & RESOURCES MENTIONED: Amy PorterfieldDigital Course Academy Marie ForleoB-School Michael Bungay Stanier The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay Stanier Tim Arnold Lead with AND: The Secret to Resilience and Results in a Polarized World by Tim Arnold The Power of Healthy Tension: Overcome Chronic Issues and Conflicting Values by Tim Arnold Leading Change: The 5 Tensions to Manage for Successful Transformation by Tim Arnold Jon BerghoffXchange Pat Flynn Stu McLaren Tony Robbins CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Email: [email protected] Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! NEXT EPISODE PREVIEW: Next time, we'll continue our exploration of thought leadership archetypes with the Transformational Guide and the Strategic Advisor—two powerful approaches that offer completely different paths to creating meaningful impact with your expertise.

Trying to become a thought leader using someone else's expression style is like trying to sing with someone else's voice – it will always feel forced and drain your energy. Your natural mode of expression isn't just a preference; it's the foundation for sustainable impact. I believe successful thought leadership comes from aligning with your authentic expression mode, not forcing yourself into someone else's template. When your approach to sharing expertise flows through your natural strengths, your impact grows while your energy remains sustainable. In this continuation of our exploration of the Resonant Thought Leadership System, I dive deep into the first two thought leadership archetypes: the Resonant Orator and the Wisdom Writer. Through real examples and practical frameworks, I show how recognizing your natural expression pattern creates a foundation for sustainable success. Discover how to build your entire thought leadership approach around your innate strengths rather than fighting against your natural tendencies. IMPACT POINTS FROM THIS EPISODE: ⚡ Expression Mode Alignment – Your natural way of communicating expertise (speaking, writing, etc.) should form the foundation of your entire thought leadership system, not just be one component of it. ⚡ Strengths-Based Content Development – When you create content in alignment with your archetype (verbal processing for Resonant Orators, written exploration for Wisdom Writers), your ideas develop more fully and your authentic voice emerges naturally. ⚡ Strategic System Integration – Each archetype requires different approaches to content, platform design, connection strategies, and business models that work together cohesively rather than fighting against your natural tendencies. PEOPLE & RESOURCES MENTIONED: Simon Sinek Brittany Hodak Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak Speaking page on website Meeting planner page with Mentimeter demonstration Luvvie Ajayi Jones Luvvie's Newsletter - The LuvvLetter Luvvie's Patreon Luvvie's Blog - Awesomely Luvvie James Clear 3-2-1 Newsletter Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Seth Godin - Blog Mike Pacchione Resonant Thought Leader Starter Kit CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! UP NEXT: me next week as we explore two more thought leadership archetypes: the Digital Learning Architect and the Experience Facilitator. If you've been wondering why certain approaches to sharing your expertise energize you while others leave you drained, these archetypes might hold the key to understanding your natural strengths. We'll dive into how these expression modes shape every aspect of your thought leadership system, from content creation to business model design.

I believe that just like music has distinct genres, thought leadership has specific archetypes—and finding yours is the key to creating authentic impact.  Most aspiring thought leaders make the critical mistake of forcing themselves into someone else's mold, leading to frustration, burnout, and that nagging feeling of inauthenticity. In this episode, I reveal why many thought leaders struggle unnecessarily by fighting against their natural expression patterns instead of leveraging them. Building on our exploration of the Resonant Thought Leadership System from last week, I introduce ten distinct thought leadership archetypes and explain how understanding your archetype accelerates your impact by aligning your content, platform, connection strategies, and business models with your authentic strengths.  Through real examples like James Clear, Amy Porterfield, and Patrick Lencioni, I demonstrate how successful thought leaders intuitively follow these patterns to create maximum impact while remaining true to themselves. THE 10 THOUGHT LEADERSHIP ARCHETYPES: Resonant Orator – Primarily connects through speaking, with powerful delivery that moves audiences emotionally and intellectually Wisdom Writer – Expresses ideas primarily through written word, creating deep connection through thoughtfully crafted content Digital Learning Architect – Excels at creating structured educational experiences for systematic transformation Experience Facilitator – Creates transformative group experiences through carefully designed processes Transformational Guide – Connects deeply one-to-one and creates profound personal shifts with intuitive guidance Strategic Advisor – Solves complex organizational challenges with analytical problem-solving and executive-level guidance Visual Thought Architect – Translates complex concepts into powerful frameworks or models for immediate clarity Research Innovator – Investigates and translates evidence into accessible frameworks for practical application Category Creator – Challenges conventional wisdom with paradigm-shifting perspectives that define new categories Principled Practitioner – Teaches through lived demonstration of principles derived from personal experimentation IMPACT POINTS FROM THIS EPISODE: ⚡ Archetypes Accelerate Impact – Your Thought Leadership Archetype is not a limiting box but an accelerator that helps you leverage your natural expression mode—just as musicians develop faster when they understand and work within their genre before experimenting across boundaries. ⚡ Authentic Expression Creates Resonance – When you stop fighting against your natural tendencies and start leveraging them strategically, your message resonates more powerfully with your audience and feels more authentic to you. ⚡ Integration Across All Components – When all five components of the Resonant Thought Leadership System align with your natural archetype, your strategies feel authentic and your impact multiplies—as demonstrated by thought leaders like James Clear (Principled Practitioner), Amy Porterfield (Digital Learning Architect), and Patrick Lencioni (Strategic Advisor). PEOPLE & RESOURCES MENTIONED: Resonant Thought Leadership System Luvvie Ajayi Jones Marie Forleo B-School Amy Porterfield Digital Course Academy Tara Brach Byron Katie Marshall Goldsmith Rich Litvin Martha Beck Patrick Lencioni  The Five Dysfunctions of a Team: A Leadership Fable The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team Alex Osterwalder Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Carol Dweck  Mindset: The New Psychology of Success  Angela Duckworth Grit: The Power of ion and Perseverance Adam GrantThink Again: The Power of Knowing What You Don't Know Seth Godin Permission Marketing: Turning Strangers into Friends and Friends into Customers Clayton Christensen The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Cal Newport Deep Work: Rules for Focused Success in a Distracted World James Clear Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones Resonant Thought Leader Starter Kit CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Email: [email protected] Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! COMING UP NEXT: In our next episode, we'll dive deep into the first two thought leadership archetypes: the Resonant Orator and the Wisdom Writer. We'll explore their distinct approaches to thought leadership and how they leverage their natural strengths to create impact. Which archetype resonates most with how you naturally express yourself? I'd love to hear from you!

Your business model should energize you, not drain you. When your approach to making money aligns with your natural strengths, thought leadership becomes sustainable. Too many experts create powerful content first and only later wonder how to monetize their expertise. This approach often leads to financial stress at precisely the moment when your thought leadership should be taking off, or worse—adopting business models that feel inauthentic and draining. In this final episode for our launch week exploring the Resonant Thought Leadership System, I reveal why commercialization is the crucial fifth component that ensures your thought leadership creates both impact and income. Through Luvvie Ajayi Jones' powerful turnaround story and practical frameworks like the Resonant Business Model Matrix, I show how aligning your business model with your natural strengths creates sustainable revenue streams that feel as authentic as your content. Discover how to design a business that feels like a playground, not a prison. IMPACT POINTS FROM THIS EPISODE: ⚡ Resonance Extends to Revenue – Your business model should feel as authentic as your content. When your monetization approach fights against your natural working style or expression mode, you'll burn out even if you're making money. ⚡ The Resonant Business Model Matrix – Identify which business models naturally align with your strengths by mapping your preferred delivery mode (one-to-many, one-to-few, or one-to-one) against your ideal creator involvement (direct, hybrid, or leveraged). ⚡ Integration Creates Sustainability – When commercialization works in harmony with the other four components (Core Resonance, Content, Central Platform, and Connection), you create a thought leadership system that's not just impactful but sustainable, not just influential but profitable. PEOPLE & RESOURCES MENTIONED Luvvie Ajayi Jones Professional Troublemaker podcast The Book Academy Amy PorterfieldDigital Course Academy Seth Godin Patrick Lencioni The Table Group The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M. Lencioni Working Genius assessment Resonant Business Model Matrix Resonant Thought Leader Kit CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! COMING NEXT WEEK: We're shifting gears to explore the 10 Thought Leader Archetypes that emerge from the Resonant Thought Leadership System. Discovering your archetype can jumpstart your journey to building an aligned, impactful thought leadership business. me to find which archetype resonates most with your natural strengths and expression style!

Most thought leaders waste time on exhaustive networking when what they really need is strategic connection. The right relationships with the right people can exponentially extend your reach without draining your energy. In this episode, I reveal why traditional networking advice often leads to burnout rather than breakthrough, and introduce the fourth component of the Resonant Thought Leadership System: Connection. I explain how your connection strategy acts like an amplifier that extends your voice beyond your immediate reach to audiences you couldn't access on your own. I break down the three key approaches to building an audience (Build, Buy, Borrow) and the four levels of strategic relationships you need to cultivate. Through examples from thought leaders like Brené Brown and James Clear, I demonstrate how strategic connection can transform your reach while staying true to your authentic voice and core message. IMPACT POINTS FROM THIS EPISODE: ⚡ Quality Over Quantity – Strategic connection isn't about networking with everyone; it's about building the right relationships with the right people for the right reasons. Creating genuine value exchange will take you further than collecting business cards. ⚡ The Connection Spectrum – There are three ways to bring people to your platform: Building (your central platform), Buying (paid amplification), and Borrowing (leveraging others' platforms). Most thought leaders need all three, but strategic borrowing is especially powerful in early stages. ⚡ Four Levels of Strategic Relationships – Focus your relationship-building efforts on Level 2 (Strategic Amplifiers) and Level 3 (Platform Partners) for the highest return on your relationship investment. Just one relationship at Level 4 (Transformational Allies) can completely transform your reach. PEOPLE & RESOURCES MENTIONED the free Resonant Thought Leader Starter Kit at my website Brené Brown James Clear Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear James Clear's 3-2-1 Newsletter Mike Pacchione (speech coach)Mike's Epic Freebie for his episode on Amy Porterfield's podcast Amy Porterfield Donald Miller Pat Flynn MORE FROM MACY the free Resonant Thought Leader Starter Kit with the Strategic Amplifier Identification Exercise Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review wherever you listen to podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in! In our next episode, we'll explore the final component of the Resonant Thought Leadership System: Commercialization. Learn how to create intentional business models that align with your core resonance, generate sustainable revenue, and deliver maximum value to those you serve.

Your social content disappears in a day, but content on your central platform appreciates in value over time. Stop building equity for someone else and start creating digital assets that truly belong to you. In this episode, I share the cautionary tale of "Elena," a coach who woke up one morning to find her Facebook group of 15,000 completely gone—five years of work, connections, and content vanished without explanation. I reveal why this scenario is all too common and introduce the third component of the Resonant Thought Leadership System: Central Platform. Learn why building exclusively on borrowed platforms is like constructing a house on rented land, and how creating your own digital home base provides security, sustainability, and increasing value over time. Through examples from thought leaders like Marie Forleo and Seth Godin, I demonstrate how an effective central platform serves as both microphone and stage—capturing your authentic voice and providing space for meaningful audience connection. IMPACT POINTS FROM THIS EPISODE: ⚡ Own, Don't Rent – When you build exclusively on borrowed platforms, you're building equity for someone else. A central platform you control becomes an appreciating asset rather than a temporary benefit vulnerable to algorithm changes and platform policies. ⚡ Three Essential Components – Every effective central platform needs foundational assets (domain name, website, email list, content management system), audience connection systems, and an original content hub where your voice lives permanently. ⚡ Alignment with Core Resonance – Your platform should be an authentic extension of how you naturally communicate. Writers might emphasize blogs, speakers might focus on video, facilitators might build community spaces—choose what energizes rather than drains you. PEOPLE & RESOURCES MENTIONED: the free Resonant Thought Leader Starter Kit at macyrobison.com Marie Forleo Marie TV B-School Seth Godin The Marketing Seminar altMBA Amy Porterfield Jenna Kutcher Jasmine Star Pat Flynn Benjamin Hardy NameCheap (recommended domain registrar) Digital Real Estate Check (in the Resonant Thought Leader Starter Kit) Email service providers mentioned:  Kit (formerly ConvertKit) MailChimp Mailer Lite Flodesk CONNECT WITH MACY: the free Resonant Thought Leader Starter Kit at macyrobison.com Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW If you found value in this episode, please subscribe to ensure you don't miss future episodes, and leave a review to help other thought leaders discover this content. Your helps me reach more experts who are ready to amplify their authentic voice and create meaningful impact. Thanks for tuning in to Own Your Impact! 

Random content builds awareness, but structured intellectual property builds authority. The most powerful IP isn't created—it's excavated from your lived experience and structured to serve others. In this episode, I make a confession: for years, I believed the secret to successful thought leadership was having a slick proprietary framework with clever acronyms and beautiful diagrams. I was only partially right. I reveal why frameworks alone aren't enough and introduce the complete Transformational IP Framework—the four essential components that make your wisdom accessible, implementable, and memorable. Learn why starting with frameworks sometimes leads to failure, and how to excavate your unique wisdom into a system that serves others powerfully. Through real-world examples from thought leaders like Donald Miller and Mel Robbins, plus a behind-the-scenes look at my work with Thinkers50 honoree Whitney Johnson, I demonstrate how to build intellectual property that becomes your signature contribution. IMPACT POINTS FROM THIS EPISODE: ⚡ The Four P's of Transformational IP – Discover the complete framework: Principles (foundational truths that answer WHY), Practices (repeatable actions that address WHAT to do), Processes (sequential steps that explain HOW to do it), and Proprietary Frameworks (visual models that teach HOW to think). ⚡ You Don't Need All Four Components – Most successful thought leaders have at least two of the four components. Mel Robbins excels with primarily Principles and Practices, while Donald Miller integrates all four elements into StoryBrand. ⚡ Content Strategy Must Align With Core Resonance – Having great IP isn't enough; your approach to sharing it must amplify your natural expression mode, as demonstrated in Whitney Johnson's platform transformation. PEOPLE & RESOURCES MENTIONED: the free Resonant Thought Leader Starter Kit with the Principle Extraction Exercise Donald Miller (StoryBrand) StoryBrand Framework/SB7 Framework Mel Robbins The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins The High 5 Habit: Take Control of Your Life with One Simple Habit by Mel Robbins The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins and Sawyer Robbins Whitney Johnson Disrupt Yourself: Master Relentless Change and Speed Up Your Learning Curve by Whitney Johnson Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve by Whitney Johnson Smart Growth: How to Grow Your People to Grow Your Company by Whitney Johnson Simon Sinek Alex Osterwalder Business Model Canvas Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur Thinkers50 CONNECT WITH MACY: Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE AND REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! See you

Like an opera singer who can be heard over a full orchestra without a microphone, your authentic voice naturally cuts through the noise when you find your unique core resonant frequency. In this episode, I dive deep into the foundation of all effective thought leadership: Core Resonance. Drawing from my background in music education, I share a transformative experience witnessing opera singers project without amplification that forever changed my understanding of influence and impact. Discover how successful thought leaders like Brené Brown don't compete with the noise—they find their unique frequency gap and fill it. Learn the simple formula (Essence × Expression = Core Resonant Impact) that explains why some experts connect effortlessly with their audience while others struggle despite brilliant ideas. Whether you're just beginning to share your expertise or looking to expand your existing platform, this episode reveals why finding your authentic voice is the essential first step to creating resonant thought leadership that moves people to action. IMPACT POINTS FROM THIS EPISODE: ⚡ Resonance Over Volume – The most effective way to be heard isn't by shouting louder, but by finding your unique resonant frequency—the natural alignment between who you authentically are and how you communicate. ⚡ Your Mess Becomes Your Medicine – Your personal challenges and hero's journey contain wisdom others desperately need. When you share from lived experience, your teaching creates deeper connection than theoretical knowledge alone. ⚡ Expression Mode Alignment – Identifying how you naturally communicate best (speaking, writing, facilitating, etc.) creates a constraint for creativity that amplifies your impact rather than limiting it. PEOPLE & RESOURCES MENTIONED: Brené Brown Seth Godin The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M. Lencioni Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert Dave Ramsey the free Resonant Thought Leader Starter Kit with the Flow State Exercise Working Genius Assessment Connect With Macy: Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com

Why Your Brilliant Ideas Aren't Being Heard (And the System That Changes Everything) In a world where over 7 million blog posts are published daily, why do some voices rise above while others—despite their brilliance—fade into obscurity? If I could sit down with every expert, leader, and change maker struggling to gain traction with their ideas, this is the conversation we would have. And it might challenge everything you've been taught about building influence. In this inaugural episode of Own Your Impact, I introduce the Resonant Thought Leadership System—a comprehensive framework that transforms how experts share their expertise. I reveal why the frantic cycle of content creation—the "more posts, more newsletters, more videos" approach—leads to burnout rather than breakthrough, and present a systematic alternative that the most successful thought leaders use instead. I walk through all five components of the system (Core Resonance, Content, Central Platform, Connection, and Commercialization) and explain how they work together to create a self-reinforcing ecosystem that amplifies your ideas without burning you out. This episode provides the big-picture overview that will frame our deeper explorations in future episodes. Whether you're just beginning to share your expertise or looking to scale an existing platform, this episode offers a refreshing alternative to the exhausting volume-based approach that dominates our digital landscape. IMPACT POINTS FROM THIS EPISODE: ⚡️ Your Ideas Don't Need More Volume, They Need a System – The most influential voices aren't the loudest or most prolific—they're the most systematic. Stop exhausting yourself with constant content creation and focus instead on building a self-reinforcing ecosystem for your ideas. ⚡️Resonance Precedes Reach – Like in physics where resonant frequencies cause objects to vibrate in harmony without direct , your authentic voice activates response in others who are attuned to your unique frequency. When you communicate from this place of alignment, your impact extends far beyond your immediate reach. ⚡️ The Five Components Create Compound Returns – The Resonant Thought Leadership System integrates Core Resonance, Content (Transformational IP), Central Platform, Connection (Strategic Amplification), and Commercialization (Intentional Business Models) to create a positive loop where each component strengthens the others over time. RESOURCES MENTIONED IN THIS EPISODE: the free Resonant Thought Leader Starter Kit MORE FROM MACY: Follow on Instagram: @macyrobison Connect on LinkedIn: Macy Robison Visit: macyrobison.com SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! See you next week!

In this trailer episode, consultant and strategist Macy Robison introduces the "Own Your Impact" podcast and the Resonant Thought Leadership System—a comprehensive approach designed to help experts transform their knowledge into platforms of purpose and influence. If you're tired of creating endless content without seeing meaningful results, this podcast will show you why your ideas don't need more luck or volume—they need a system. Subscribe to "Own Your Impact" to learn how to turn your expertise into lasting influence and impact. Connect with Macy: Website: macyrobison.com Instagram: @macyrobison LinkedIn: Macy Robison