Next Level Loan Officers 142d52

In this episode, we kick off a powerful two-part series on grit, hustle, and the mindset it takes to win in today’s mortgage industry. This episode dives into the habits and behaviors that separate top producers from the rest—not just working hard, but working smart with purpose and persistence. If you’re ready to level up your effort and maximize every opportunity, this conversation sets the tone for what it takes to rise above the noise.

We explore why your personal and professional brand is more than just a logo or color scheme—it’s the reputation, trust, and clarity you build every day. Our guest breaks down how strong branding can attract the right clients, retain top talent, and create consistency across every touchpoint in your business. If you’re looking to scale with intention and impact, this conversation will show you why brand truly matters.

In the season 3 premiere of The Collective Coaching Podcast, we dive into The Art of Engaging—a conversation focused on what it really takes to connect with your team, your clients, and your market in a meaningful way. From leadership communication strategies to creating a culture that inspires action, this episode lays the foundation for building stronger relationships that fuel growth. Whether you’re leading a small team or scaling to a hundred million, mastering engagement is the first step toward long-term success.

Get ready for a special episode of The Collective Podcast! This is part 2 of The Sales Process from Season 2, Episode 10, and it's packed with valuable insights. Jen Moretti, an experienced broker, s the conversation to show you how to streamline your loan process and make it work flawlessly. From mastering clear communication to using automation for better client engagement, this episode is all about making your workflow smoother. We’ll also talk about building solid relationships with real estate partners and how can help you improve results. If you're looking to simplify your process and keep clients happy, this is one you won't want to miss! 00:57 Meet Jen Moretti: A Broker's Journey 02:49 Building a Bulletproof Loan Process 06:09 The Importance of Enjoyment and Profit in Business 08:58 Navigating the Pre-Approval to Under Contract Process 11:48 Automating Communication for Client Engagement 14:59 Preparing for a Successful Offer 17:50 The Role of Listing Agents in the Process 21:10 Creating Value Through Evergreen Content 23:55 Maintaining Communication During the Contract 27:14 Building Relationships with Transaction Coordinators 30:04 and Continuous Improvement 32:58 Doubling Revenue Through Strategic Communication 35:50 Final Thoughts on the Loan Process Show Links:  Community Platform: https://products.thecollectivecoaching.com/  Social Media:  Facebook - https://www.facebook.com/TheCollectiveCoachings/  YouTube - https://www.youtube.com/@TheCollectiveCoaching  LinkedIn – https://www.linkedin.com/company/collectivecoaching/  Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Shane and Kyle are ed by Shawn and Candido to take on what it really means to be a standout in a tough market. From building real partnerships to holding each other able through thick and thin, the conversation dives deep into how to stay steady and focused when the market gets bumpy. Get ready for real talk on lessons learned, big wins, and the small habits that keep you grounded. 00:00 - Navigating Challenges in a Changing Market 05:16 - Reflecting on Success During Market Boom 11:10 - Reinventing Business Strategies for Sustainability 14:41 - Shifting Focus: Building Relationships Through Education 25:29 - Mindset and ability: The Path to Growth Takeaways:   Define Success Beyond Numbers – True success isn’t just about the high numbers during a market boom. It's about building a foundation that holds up when things get challenging. If you’re measuring success only by short-term wins, it might be time to reassess. Choose Your Partners Wisely – Who you work with can make or break your momentum. Shawn and Candido talk about the importance of working with people who align with your values and have staying power. Find partners you trust and who bring you long-term value, not just quick deals. ability Drives Growth – You don’t need a yes-man; you need people who’ll tell you the truth, even when it stings. Real ability means surrounding yourself with those who push you past your comfort zone and keep you on track. Adaptability Matters – The market changes, and so should you. Shawn highlights the need to pivot strategies when what worked in the past stops being effective. Staying adaptable in a fluctuating market means re-evaluating and shifting to new approaches. Routine Builds Resilience – Small, consistent habits can fuel your momentum even in tough times. Candido shares the power of setting a daily routine, like getting in steps and listening to a podcast each morning, as a way to start the day with focus and discipline. Quotes: "It’s not about just surviving the market; it’s about redefining what success looks like in each season."    "If you go into any interaction with the desire to out-give the person across from you, you’ll leave a mark that sticks."    "The best platform is the one where your people actually are – go where they’re already spending their time."    "If you're not making each other uncomfortable, it's not an ability group – it’s just a hangout."    "Anyone can have success in a good market, but real character is built by how you navigate the challenges." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/TheCollectiveCoachings/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

What does it really mean to show up with integrity in both business and life? Shane and Kyle break down how your approach to relationships, leadership, and personal commitment can make or break your long-term success. Hear how staying true to your word, embracing tough conversations, and focusing on consistency, authenticity, and honesty are the real keys to thriving—whether you’re building partnerships, motivating a team, or handling client challenges.   01:54 - The Importance of First Impressions 05:03 - Choosing the Right Social Media Platform 07:05 - Motivating Coworkers and Building Relationships 09:02 - Handling Client Disagreements with Empathy 10:01 - Role-Playing Scenarios for Real Estate Professionals 19:45 - Proving Leadership and Building Trust 22:58 - Strategies for Long-Term Entrepreneurial Success Takeaways:   First Impressions Are Built on Generosity: When meeting someone, focus on understanding their needs and desires rather than pushing your agenda. Approaching every interaction with a mindset to give more than you take will create a lasting and positive impression. Go Where Your Audience Is on Social Media: Don’t try to be everywhere. Instead, focus your energy on the platform where your ideal clients or partners are most active. Whether it’s Facebook, Instagram, or LinkedIn, knowing where your audience spends their time will help you connect more effectively. Motivation Comes from Connection: You can’t force people to be motivated. Instead, love and your team or colleagues, and that emotional investment will help drive their best performance. It’s about proximity and showing you care. Deal with Disagreements by Leaning Into Empathy: When conflicts arise, acknowledge the other person’s feelings without trying to fix or diminish them. People need to feel heard and understood, and empathy goes a long way in maintaining strong client relationships. Consistency and Authenticity Lead to Success: Long-term success as an entrepreneur requires showing up consistently and doing the right thing with integrity. Confidence builds through repeated efforts, and having the right people around you for guidance is crucial to staying on track. Quotes: " If we go in with the desire to out give who I'm sitting across from, I'll always leave with a good impression in that person's head." " I don't work with agents. I have preferred partners, and my preferred partners get treated like preferred partners."    " You can't manufacture confidence out of thin air. It comes through doing the right thing, the right way, with the right frequency." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Shane and Kyle have a real, unfiltered conversation about what integrity really means—beyond just being honest with others. They talk about how being true to yourself, even when no one’s watching, is just as crucial. With personal stories and real talk, you’ll be challenged to think about where you might be cutting corners and how to show up more authentically in every part of your life. Whether it’s in business, with your family, or in your personal commitments, this episode is a call to lead with real integrity. 00:00 - Introduction: The Conversation Around Integrity 03:13 - Defining Integrity: Who Are You When No One's Watching? 06:09 - The Importance of Integrity with Oneself 11:28 - Practical Tips for Operating with Integrity in Business 14:49 - Saying No and Being Transparent: Key Aspects of Integrity 18:10 - Embracing Imperfection and Self-Criticism for Personal Growth Takeaways:   Integrity Starts with You: It's not just about being honest with others; it's about keeping the promises you make to yourself. If you can’t trust yourself to follow through, how can you expect others to trust you? Be True in Every Aspect: Integrity isn't just about what you do when others are watching. It's about who you are when no one’s around. Reflect on whether you're showing up consistently, both in your personal and professional life. Small Dishonesties Add Up: A little dishonesty here and there might seem harmless, but it can lead to bigger issues down the line. By staying true to your word, even in the small things, you set a solid foundation for bigger successes. It's Okay to Say No: Sometimes, integrity means turning down opportunities that don't align with your values or where you can't provide the best service. Being honest about your limits can lead to stronger, more genuine relationships. Embrace Imperfection: Recognize that you’re not perfect, and that’s okay. Being open about your flaws and working on them is where true growth happens. It’s about progress, not perfection. Quotes: "Integrity isn't just about what you do when others are watching. It's about who you are when no one’s around." "If you can’t be a man or woman of your word to yourself, how are you going to do it for others?"    "If my goal is to serve people, there's always going to be somebody that I'm not best suited to serve."    "Being comfortable knowing that you're not perfect is where you build your integrity, branding, and good habits." "Perfection, which is impossible, starts with telling the truth and refining yourself."   Show Links: Community Platform: https://products.thecollectivecoaching.com/   Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Shane and Kyle talk about the difference between true innovation and simply following trends. They explore how to stay focused on what really drives results, rather than getting lost in the noise of new ideas. If you've been holding onto a big idea or struggling to make it happen, this episode gives you the motivation to get started and make those ideas count.  00:00 - The Role of Innovation in the Mortgage Industry 07:22 - Defining Innovation and Avoiding Mere Adoption 09:41 - The Importance of Effective Adoption and Execution 14:52 - The Benefits of Having a Team and Seeking Input 19:02 - Taking Action on Ideas and ing the AI Sprint Takeaways:   Innovation vs. Adoption: It’s easy to get caught up in chasing the latest trends, but it’s more effective to focus on adopting and refining what already works for your business. Not everything new is better; sometimes, it’s about making the existing strategies your own. Execution Over Ideas: You might have a lot of great ideas, but if you’re not executing them, they’re not helping you. Set aside time for innovation, but make sure the bulk of your day is dedicated to putting proven strategies into action. Use AI to Your Advantage: If you’re feeling stretched thin, consider leveraging AI tools. They can help you handle tasks more efficiently, even if you don’t have a big team behind you. AI isn’t just for tech giants; it’s something you can use to stay ahead. Build a Network: Don’t try to do everything on your own. Having a group of peers or ability partners can help you refine your strategies and keep you focused on what really matters. Take Action Now: If there’s an idea or strategy you’ve been thinking about for a while, stop waiting and start doing. Whether it’s small steps or a bigger leap, the key is to begin. Quotes: "Innovation is a drug that has a diminishing return. Every time you use it, you have to do more to feel like you're getting the same return."  "If I'm using AI because I see my competitors using AI, I'm not really an innovator, I'm an adopter." "Block out innovation time on your calendar, but also have adoption time for executing proven ideas."    "You can't always have conversations with yourself. You need others to help you refine your adoptions and innovations."   Show Links: Community Platform: https://products.thecollectivecoaching.com/   Social Media: Facebook - https://www.facebook.com/itsthecollectivecoachings/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Shane and Kyle tackle the challenge of balancing business and life, especially during those off-season times when things can get a little disted. They share real-world examples of how to maintain your rhythm, keep your brand visible, and stay productive, even when you're on vacation or dealing with life's unexpected turns. If you're looking to keep your momentum going, this episode is packed with valuable strategies.   03:20 - Navigating Seasonality in Life and Business 08:33 - Maintaining Balance and Generating Revenue During Off-Season 10:08 - Simplifying and Prioritizing Tasks in Different Seasons 13:59 - Consistent Communication with Referral Partners 15:29 - Active Presence on Social Media 17:16 - Effective Email and Inbox Management Takeaways: Understanding Seasonality in Your Business: It's crucial to recognize and navigate the different seasons in your business and life. Whether you're winding down from a busy period or gearing up for one, you need to stay consistent to avoid losing momentum. Balancing Work and Vacation: Even when you're on vacation, it's important not to completely disconnect from your work. You can still enjoy your time off without letting your business suffer by staying engaged with a few key tasks. Maintaining Non-Negotiable Habits: There are certain business activities you should never let slide, like staying in touch with your referral partners, keeping up your social media presence, and staying connected with your team. These habits keep your business running smoothly, even during off-seasons. Using Technology and Delegation: Leveraging technology and delegating tasks like email management can make a huge difference. By setting up systems and using virtual assistants, you can ensure that nothing critical falls through the cracks, even when you're not fully plugged in. Quotes: "How you navigate the wind down of one season and stepping into another is the same regardless."   "You never take off in an industry where you only make when your brand, your actions, your efforts are consistently taking."    "When you're on the track and you've opted into that race, you can't stop running until you cross the finish line."   "Having more eyeballs on your inbox than just your own is such a powerful way to truly be able to step out and feel good."   "Every Friday, that was going out to 900 to a thousand referral partners or potential referral partners. I wanted them to be seeing my brand, my face every Friday."   Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

In this episode, we're tearing apart the sales process that separates top producers from the rest. We're breaking down the exact steps from lead to pre-approval, focusing on speed, education, and transparency - giving you the blueprint to dominate your market and scale your business. 03:11 - Personal Journey and Realization 06:37 - Taking Action and Booking Classes 08:29 - Six Ways to Educate 17:23 - Choosing Topics to Educate On 22:09 - The Power of Lead Generation Through Education Takeaways: Leverage Education for Lead Generation: Discover how leading with education can drive lead generation. By teaching what you know, you create opportunities to connect with potential clients. Act on Your Ideas: Don't wait for the perfect moment to start. Schedule your classes or webinars now, even if you're not fully prepared. This forces you to take action and refine your process on the go. Utilize Multiple Platforms: Use various platforms like Zoom, YouTube, and social media to educate your audience. Each platform offers unique opportunities to reach and engage with different segments of your market. Collaborate and Network: Collaborate with others through webinars, podcasts, and guest speaking opportunities. This expands your reach and leverages the influence of others to grow your audience.   Quotes: "Everybody is always looking for a new way to do lead generation. Everybody's always trying to figure out how do we get the wheels to turn? How do we get more opportunities in the door? How do we stay top of mind? How do we get in front of more people?"   "If you believe you're really good at what you do, you just need more people to know about you, then you need to go get on other people's things, other people's podcasts, other people's shows."     "Relational equity, are you building relational equity with people? And education is such an easy way to do that."    "You want them to see you as an educator and not just a bragger or a hardcore salesperson."    "If you want to get uncomfortable and start doing things that you've been unwilling to do, you better just start taking action instead of making a huge checklist of what you've got to do before you can do anything."   Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

In this episode, we're tearing apart the sales process that separates top producers from the rest. We're breaking down the exact steps from lead to pre-approval, focusing on speed, education, and transparency - giving you the blueprint to dominate your market and scale your business. 00:30 - The Sales Process: Lead Generation and Initial 09:44 - Using Calendly to Streamline Scheduling 11:09 - The Intake Call and Pre-Qualification Process 13:01 - Sending Pre-Approval Letters and Providing Transparency 16:23 - Pre-Contract: Nurturing Leads and Maintaining Relationships 20:18 - Transitioning to the In-Contract Stage 21:13 - The Importance of Speed, Education, and Transparency   Takeaways:   Structure Your Sales Process: Train your referral partners, utilize scheduling tools like Calendly, and automate your communications to keep prospects engaged and informed. Educate and Be Transparent: Continuously provide education through market updates and personalized content, ensuring you are transparent about your process and pricing. Delegate Effectively: Use virtual assistants and technology to handle istrative tasks, allowing you to focus on high-value activities. Stay Engaged: Regularly your prospects, categorizing them for tailored follow-up to stay top of mind and build trust. Quotes: "If you're the fastest, the most educational, and the most transparent, you're going to win."   "There's a difference between people that react and those that control."     "Apple didn't change their phone for an Android . They just encouraged them to try it out."   "You have to run your race and people can run your race with you, but you're not running their race."   "80% of buyers say they would use their lender again. And less than 20%, 19% of them actually do."   "It's all about speed, education and transparency. And it's much more effective when you plan those three things out." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Shane Kidwell and Kyle Draper unpack essential strategies for a mid-year sales reset in The Collective Podcast. They explore how to trim unnecessary tasks, transfer responsibilities efficiently, and trash what's holding your business back. If you’re stuck in the sales insanity loop and ready to make meaningful progress, this episode is a must! 04:48 - The Trim, Transfer, and Trash Framework 09:34 - Trim: Identifying and Improving Key Business Tasks 11:01 - Transfer: Delegating and Automating to Increase Efficiency 15:49 - Trash: Eliminating Non-Productive and Unenjoyable Tasks Takeaways:   Identify Key Activities: Write down everything you do in detail, from checking emails to creating social media content. This helps you see what can be trimmed, transferred, or trashed. Trim: Optimize tasks by making them more efficient. For instance, instead of spending an hour on social media, figure out if 30 minutes can achieve the same result. Transfer: Delegate tasks to virtual assistants or use technology like perplexity AI to automate work. This frees up your time to focus on high-impact activities. Trash: Eliminate tasks that don’t bring value. If something doesn’t make you money or bring joy, consider stopping it. For example, Shane sold an underperforming insurance company to focus on more profitable ventures. Review Financials: Regularly check financials, even if you delegate bookkeeping. Review top-line numbers monthly to stay informed without getting bogged down in details.   to address and trash negative mindsets or past grievances that don’t serve your current business goals, as holding onto these can hinder growth. Quotes: "If y'all are like me, once it begins to work, you tend to focus on other things and the things that you were doing that got it to work, you're no longer doing, yet you're expecting the same results."   "I've learned through a bunch of reading and experience. And I think you always learn more through the things you do poorly."     "You get a little free time because you're fed up with doing the bad things, do a little bit of the good things and then you're back in that loop again."    "You always wanna keep the things that you're good at, that you enjoy that make you money on your plate." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Send us a Text Message. for 5 AI Secrets to Skyrocket Your Business Webinar: https://bit.ly/AIWebinar In this episode of The Collective Podcast, Shane and Kyle dive into practical strategies for implementing new business ideas, with a focus on leveraging AI tools. They discuss their experiences with Perplexity AI, stress the importance of daily practice, and challenge listeners to take decisive action in integrating AI into their workflows to stay ahead of the competition.  01:00 - Starting Something New and Executing on Creativity 03:49 - Laying Out the Idea and Seeking 07:18 - Refining the Business Plan with AI Tools 09:13 - Task Management and Breaking Down Ideas 13:16 - Daily Practice and Habit Building 21:29 - the AI Webinar and Get Coaching Takeaways:   You should evaluate new ideas using a structured approach: Are you good at it? Will it make you money? Do you enjoy it? Is the anxiety level manageable? You need to identify your blind spots by asking yourself, "What don't I know that I don't know?" about a new venture.   Use AI tools like Perplexity to help refine your business plans and identify potential challenges. Break down your goals into manageable daily tasks using project management tools like Trello or Asana.   that building a successful business often involves boring, repetitive tasks - it's the consistent execution that leads to exciting outcomes. Quotes: "Your creativity isn't the problem. Your execution on your creativity is the problem."   "If you're not willing to like jump out in front of the road and stop a moving car for your dream, it's probably something you shouldn't do."    "What made them money was making the same shoe one million times."   "Getting really successful at business is very boring." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Send us a Text Message. In this episode of The Collective Podcast, Shane teams up with special guest Jeramy Poole. Jeramy’s journey from mortgage lending to founding Poole Media is nothing short of inspiring. They dive into how he’s mastered the art of high-end real estate events and killer video marketing. If you’re looking to learn how to turn your job into a thriving career and make a real impact, this episode is for you.   03:00 - Falling into Event Hosting 07:45 - Creating Successful Events 09:40 - The Power of Relationship Marketing 12:31 - Profit from Proximity 23:44 - The Importance of Pre-Event and Post-Event Marketing 28:06 - Charging for Events and Building Value 31:27 - Approaching Events with a Sense of Urgency and Willingness to Take Risks 34:41 - Providing a Great Experience and Fostering High-Quality Relationships     Takeaways:   Start by visualizing a successful event and break down the planning process into detailed weekly tasks to ensure every aspect is well-prepared in advance. Creating a relentless and abundant marketing campaign is crucial. Use every event milestone to generate excitement and engagement. Bringing on high-profile sponsors adds credibility to your event, attracts more attendees, and expands your reach through the sponsors' networks.    Building authentic relationships and being genuinely interested in attendees' needs and experiences turns them into long-term clients and advocates for your business.   Quotes: "People always want to have a good time. People always want to work hard and play hard. And if you give them that, if you give them a reason to get dressed up, if you give them a reason to be excited about something... you’re gonna get something for your business."   "I even go to the venue before I even have it secured. I walk the property, I visualize the line outside."   "If you try to fake being ionate about something, it never works. It never, ever, ever works."   "Build momentum. So first and foremost, I'm thinking about hosting a party. Would you be interested? You'd be surprised how many people say yes." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

Send us a Text Message. In this episode of The Collective Podcast, Shane and Kyle are ed by special guest Michael Nasserfar, VP of the Texas Builder Division at Movement Mortgage. With over 22 years in the mortgage industry, Michael shares his journey into new construction lending and how he's thriving while others struggle. Tune in to hear Michael's insights on the importance of genuine ion, understanding builder needs, and the power of simple, consistent efforts in niche markets.   01:00 – Michael Nasserfar’s Introduction 03:52 – The Importance of Finding a Niche and Being ionate 09:02 – Understanding the Mindset of Builders in New Construction 13:38 – Learning from Successful Individuals in Your Field 21:24 – Michael's Insights and Strategies Takeaways:   ion for your work is crucial. If you're genuinely interested in what you do, it shows, and it makes your job easier and more enjoyable. This ion is also what helps you persevere through challenges. Success often comes from doing simple things repeatedly. You don’t need complicated strategies; just consistently meet the basic needs of your clients. It's essential to know the unique needs and challenges of builders. This includes understanding the importance of timely funding, project timelines, and the specifics of new construction. This knowledge allows you to provide better service and build stronger relationships.    Finding mentors or successful professionals in your niche is invaluable. Learning from their experiences and mistakes can save you time and help you achieve success faster. Apprenticeships and coaching can provide practical insights and guidance. Quotes: "If you try to fake being ionate about something, it never works. It never, ever, ever worked. Maybe short time, but the saying fake it till you make it in this sense just doesn't work."   "A lot of it's very simple, but simple often times isn't what's exciting for people that are wired like we are. We get attracted to complexity and attracted to shiny."   "Becoming excellent at understanding what builders need is when the magic happens."   "It literally is simple repetition, never coming off or down off that wall. And just literally, I hate to use grinding it out, because I don't ever feel like I'm grinding. I just love what I do." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

In this episode of The Collective Podcast, Shane and Kyle are breaking down the power of niche marketing and how it can skyrocket your business. They're sharing real stories of how niching down leads to massive success and dropping practical tips on identifying your niche by focusing on the problem, the person, and the place. Plus, they're diving into the perks of partnering with complementary trade groups and using social media to attract niche clients! 03:25 - Niche or Niche Marketing? 04:51 - The Importance of Niching Down 08:11 - Identifying Your Niche: Problem, Person, and Place 13:24 - Speaking the Language of Your Niche Audience 21:29 - Using Facebook Groups, Google Search, and YouTube to Attract Niche Clients 25:03 - Finding Existing Audiences and Addressing Their Needs 26:02 - Leveraging Partnerships and Networks Takeaways:   It's crucial to understand and speak the language of your niche audience to build trust and make them feel comfortable. Once you become an expert in a specific niche, you naturally attract a broader audience looking for that expertise. You can use Facebook groups and Google searches to find and engage with niche clients. Creating content that addresses their specific needs can help you stand out. Consistently marketing to your niche and maintaining a strong, relevant brand presence are key to growing your business. Successful niche marketing requires continuous learning and adaptation. Staying updated with trends and needs in your niche helps you remain relevant and effective. Quotes: "It's not about saying no to a specific audience. It's about leaning in to a specific audience."   "If you're selling washable hats, you should be damn sure wearing a hat every time you're marketing."     "It's the person, it's the place, the problem. Pick one to start. What's a problem in my market that isn't addressed? What's a group of people in my market that are underserved?"    "Once you're an expert of something, you're attractive to everything. We love knowing we have an expert that we have access to." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/  Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

In this episode of The Collective Podcast, host Kyle Draper welcomes Jason Stier, a top VA loan originator and educator from Envoy Mortgage. They tackle why realtors and lenders see VA home loans so differently and why it's crucial to spread the word about this awesome benefit for veterans. Tune in for some eye-opening insights and real talk on how to better serve those who’ve served our country! 00:00 - Dispelling Misconceptions: The VA Home Loan Debate 06:21 - The Role of Industry Professionals in Advocacy 10:39 - The Importance of Education and Action Takeaways:   It's essential for you to educate both realtors and veterans about the benefits and process of VA home loans. The VA handbook is a valuable resource, and understanding its contents can help you better serve veterans. Advances in technology and streamlined processes have made VA home loans much more accessible and efficient than they were in the past.   You can play a crucial role in advocating for and ing VA home loans within the real estate and mortgage industries. Take the lead in educating and assisting veterans in utilizing this benefit. Working with VA home loans not only provides financial benefits but also offers emotional satisfaction by serving those who have served the country. Quotes: "It's wild that 82% of the men and women who've served our country probably haven't taken advantage of it because they are aware of it."   "I think that there's still a lot of misinformation because people, you know, back in the day, back, I mean, I've been in the business almost 21 years, back in the day, VA loans weren't popular. They were very, they were hard. Let's be honest. I mean, we didn't have the technology. We had the confusion, all those things."     "It all starts with education. The VA handbook, the VA 26-7, which is a government document that lives on the VA website is there for free for everybody to look at."    "We can use this platform to make a small dent in a big problem. And knowing that if we can get enough people on board to say, yes, we're going to take it from a problem to a solution and watch lives change across this country." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/ Instagram - https://www.instagram.com/thecollectivecoachingcommunity/

In this episode of The Collective Podcast, hosts Shane and Kyle, ed by special guest Justin Brough, an originator and key figure at Cyberbacker, discuss the practical applications and benefits of utilizing virtual assistants in business operations. They share their personal experiences, insights, and tips for effectively leveraging VAs to enhance productivity and business operations. 03:27 - Viewing VAs as Remote Staff 08:06 - Scalability and the Evolution of Entrepreneurship 09:01 - The Mindset Shift for Entrepreneurs 11:27 - Struggles and Misconceptions about Hiring VAs 21:50 - Cultural Differences and Bonuses for VAs 24:08 - Webinar on VAs   Takeaways:   Virtual assistants (VAs) should be considered an essential part of your business team. Treat them as remote staff rather than just contract workers. This perspective fosters a stronger working relationship and increases their commitment to your business goals. As an entrepreneur, adapting to the evolving business environment is important. Leveraging remote staff, like VAs, can help you scale your business more efficiently. Embrace this shift to stay competitive and responsive to market demands. Effective delegation and project management are key skills for working with VAs. Learn to delegate tasks appropriately and manage projects systematically to maximize the productivity and effectiveness of your remote team. Offering bonuses and incentives, such as the 13th-month bonus, can greatly enhance the performance and loyalty of your VAs. Recognizing their hard work with additional compensation can lead to higher motivation and better results. Quotes: "You can have the best virtual assistant in the world, but if you can't delegate, communicate, and help manage projects, it's not going to work well."    "This should be the year that you finally step back from doing everything at a, at a poor level and step into just being really what you're good at because you are important."    "One of the things that we pride ourselves on, at least here in Cyberbacker, is we find the best talent throughout the Philippines. In order to do that, we have to offer them great stuff."   "The reality is, my importance has shifted. My time has shifted. My energy has shifted. My focus has shifted. And things that weren't required of me before are now required of me. A big piece of that being delegation, project management." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/

In this episode of The Collective Podcast, Shane and Kyle, along with special guest Dan Smokoska, explore effective LinkedIn strategies for content creation and engagement. Dan shares his unique point system for meaningful online interactions and the importance of a well-crafted LinkedIn profile. 03:25 - The Power of Engaging on LinkedIn 06:47 - Intentional Design: Building an Audience 10:09 - Providing Value and Building Trust 13:58 - LinkedIn: Industry Conversations and Referrals 23:13 - Optimizing Your LinkedIn Profile 25:39 - The Rise of Video Content on LinkedIn 28:01 - Authentic and Relevant Engagement Takeaways:    LinkedIn excels as a platform for industry-specific discussions and high-level referrals. It’s an ideal space for connecting with peers, sharing knowledge, and building relationships that can lead to significant business opportunities.    Engaging with your network on LinkedIn through likes, comments, and direct messages is more impactful than merely creating and posting content.     Be deliberate in curating your LinkedIn connections. Focus on engaging with individuals and groups who align with your professional goals and can benefit from your expertise. This targeted approach ensures your efforts are directed toward those who matter most to your business. Treat your LinkedIn profile like a sales page. Ensure it clearly communicates who you are, what you do, and how you can help your audience. A professional photo, a compelling banner image, and a well-crafted summary can significantly enhance your profile’s appeal and effectiveness. Quotes: "Are you providing value? And if you're doing that, it's going to help what you create to be seen by more and more and more people."     "If I had to choose one or the other, create content or engage consistently on LinkedIn, I would go with engage all day long. You can blow up as a company or as a salesperson by just engaging with the right audience.”     “When they click on your name, they land on your profile. And if your profile is not really intentional about who your audience is and what their pain points are and how you solve them... then they're not going to use you and they're going to jump off that page." Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/  YouTube - https://www.youtube.com/@TheCollectiveCoaching  LinkedIn – https://www.linkedin.com/company/collectivecoaching/

In this first episode of The Collective Podcast, Shane, Sean, and Kyle along with special Guest Dan Smokoska get real about why it’s key to be yourself everywhere—yes, even on social media. They talk ing social platforms not just to share, but to build genuine business connections. Listen in as they share personal experiences and give some straightforward advice on keeping it real online and offline. 00:01 - Introduction and Authenticity 06:42 - Different Perspectives on Social Media 13:57 - The Benefits of Leveraging Social Media 27:17 - Closing Thoughts and Leveraging Social Media Takeaways:   Incorporating personal interests and aspects of one's life into professional interactions can enrich one's professional persona and make interactions more engaging.     Even if personally disliking social media, recognizing and utilizing its professional benefits can yield significant advantages in business contexts. Using personal anecdotes effectively during presentations or in content can create a more engaging and memorable experience for the audience.    Transparency in how you communicate, particularly about dislikes or preferences, can foster a more honest and robust dialogue. Quotes: " What's your primary use for social media? Are you just consuming? Are you engaging? Or are you posting things to just feel good? "    " I'd rather just read a book than look at what I feel like are shallow representations of people's lives. "    " What people have to understand is the outcome drives the motivation to be consistent, to do the actions. “    " Social media may be therapy for some, a headache for others, but it's undeniably a powerful business tool. " Show Links: Community Platform: https://products.thecollectivecoaching.com/ Social Media: Facebook - https://www.facebook.com/itsthecollectivecoaching/ YouTube - https://www.youtube.com/@TheCollectiveCoaching LinkedIn – https://www.linkedin.com/company/collectivecoaching/