Beauty Is Your Business 652s6c

Renee Rouleau, Founder of Renee Rouleau Skin Care Products, has dedicated 30+ years to skin perfection. She talks about her years of hands-on experience as an esthetician and trusted skin care expert, and how she decided to create her own line of products  that are formulated for nine different types of skin. See omnystudio.com/listener for privacy information.

Celeste Hilling, Founder and CEO of Skin Authority discusses her background in technology and how she used it to develop a new category of health-inspired skincare formulations with the goal of enhancing and protecting the skin’s protective barrier from environmental damage, as well as to transform the appearance of skin.  See omnystudio.com/listener for privacy information.

Founder of Alypn Beauty, Kendra Kolb Butler discusses how she left Manhattan and moved west for the open spaces of Jackson Hole, Wyoming, and in the process discovered she was living amongst a forest of wild skincare ingredients.   Kendra talks about the journey in creating Alpyn Beauty, and how they became he first and only skin care line to sustainably harvest wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming. See omnystudio.com/listener for privacy information.

Co-Founders of ArtistOnGo Dharmendra Manwani and Aarti Manwani discuss the problems they saw in the salon industry and how they started ArtistonGo to address them. They talk about bringing in some much needed technology to the space to provide creators and consumers with the flexibility, convenience and creative freedom they crave. Listen to find out how AristonGo is reforming the way  you enjoy beauty with your hairstylist. See omnystudio.com/listener for privacy information.

Co-Founder of Youth To The People, Greg Gonzales, is third generation in the skincare industry. He discussed how YTTP built their family- owned brand and the challenges they faced along the way. Greg dives into how Youth To The People uses unconventional superfood ingredients, innovative science, professional skincare expertise, research, and mindful activism to create skincare for all.   See omnystudio.com/listener for privacy information.

Aya Kanai, the Head of Content and Creator Partnerships at Pinterest, discusses how Pinterest is continuing to strive to give its s inspiration and ideas by connecting them to those inspiring creators. Keita Moore, Celebrity Make-Up Artist and Pinterest Creator, examines how the platform is so integral for artists in order to engage with their audience and shed light on their products. See omnystudio.com/listener for privacy information.

DECIEM has a strong focus on kindness and transparency. Despite their rapid growth, DECIEM's foundation and their relationship with their consumers are both unique and something they focus on every single day. DECIEM does not incentivize mass purchasing, but instead is driven by doing good and creating great products. They put people before profit and are led by their audience and distribution channels. Co-Founder and CEO, Nicola Kilner, speaks about the differences between The Ordinary and NIOD -- two skincare lines within our happy umbrella of brands.  See omnystudio.com/listener for privacy information.

Journey into the Amazon with one of the most prolific fashion designers in recent memory, Francisco Costa. He takes us beyond glitzy runways into a place that gave him inspiration for his latest creation, a beauty brand called Costa Brazil. He shares his creative process conceiving and developing a unique skincare and fragrance company with an exotic ingredient that is "food for your skin". Most indie brand founders start with product and build from there; Francisco did the opposite -- he started with inspiration. See omnystudio.com/listener for privacy information.

What it takes for beauty brands to grab the attention of BuzzFeed, what kind of posts perform best (and when they fall flat), diversity as a priority, the choice to use real people instead of models, a new lifestyle platform, and the journey from social work to BuzzFeed… In this classic prior episode, Essence Gant, former Senior Beauty Editor for BuzzFeed  (an Internet media and news company based in New York with a focus on digital media), now Director of Ad Studio at Prose, ed Regina Gwynn, Abby Wallach, and April Franzino to share: Making sure all diverse voices are heard in beauty narrative Diversity as a priority from the beginning has been part of success Videos a big part of communication—don’t really use models—they use each other Real beauty, real people, real talk Trying to be funny Anything that they really love and lives up the hype—performs well Stories vs. tips doing well, products do well, consumer audience The journey from social work to buzzfeed Launched womens lifestyle platform in March “As Is” More thoughtful conversation about beauty What gets attention with products to cover Whats special about brand, sticks out from the rest Why BuzzFeed will cover super indie brands The impact of giving attention to small brands, and how it can transform their business When content falls flat Depends on what’s going on in world at moment, timing You know beauty when you seeit, finding beauty at Afropunk Instagram is pretty, and insane nails from Cardi B’s nail artist Why reflection is so important to success   See omnystudio.com/listener for privacy information.

The changing landscape of the beauty industry includes less and less of big companies incubating small brands, according to Kjaer Weis. CEO Gillian Gorman Round. She shares her journey. including unexpected twists at every turn which  led her from what she thought she would be working in, finance, to working in beauty, then over to content, then finally back to beauty with Kjaer Weis. Gillian speaks to the trend for new young workers to be moving away from the big legacy brands early in their careers and how it was important for a resume to have some heavy hitting names early on, but that’s less the case lately. Gillian talks about Kjaer Weis’s role in the increasingly sustainable, increasingly clean nature of the beauty industry. With beautiful, refillable makeup, they’re part of a trend moving toward less disposable, slower beauty, and they’re leading the way. And Gillian has some advice for everyone who’s been through this pandemic. See omnystudio.com/listener for privacy information.

Veracity creates a personal self-care experience based on real data about your hormones and other biofactors that impact your skin and your health. Founder/CEO Allie Egan offers insights into the mission to shed light on what’s actually going inside one's body, so that consumers can make the best decisions based on real data, with us of their innovative Skin + Health Test kit and unbiased content. See omnystudio.com/listener for privacy information.

The Detox Market curates the purest, most unique and sought-after products, based on three criteria: zero toxicity, highest efficiency and style, as a beauty choice of the new generation: Beauty without toxins, Beauty with expertise, and Beauty with integrity. Founder/CEO Romain Gaillard shares how The Detox Market is recognized both by press and by customers as one of the foremost North American destinations for green beauty and living. See omnystudio.com/listener for privacy information.

A 35-year veteran of the fragrance industry, Théo Spilka has held executive positions in New York, Geneva and Paris, and has called Firmenich, largest privately-owned perfume and taste business in its industry,  his home for the last 29 years, where he is Global Vice President, Strategic Licensing and Business Development. In recent years, Théo identified new fragrance licensing opportunities throughout the U.S. and abroad; g exclusive business development; distribution and branded licensing agreements for Firmenich and its diverse clients in the international beauty industry. Théo share how has facilitated many notable industry launches and licensing agreements for well known brands & personalities like Justin Bieber, Katy Perry, Mary J. Blige, the NY Yankees organization, Cher, Ford, Lionel Richie, and many more -- including some behind the scenes stories. And, how he takes pride in knowing which international fragrance marketers are looking for additional licenses to develop, or exchange; including ways to bring added value to their international business portfolio. Theo is a resource, a leader, and an inspiration, with an  unmatched perspective on how to put dreams in a bottle.   See omnystudio.com/listener for privacy information.

Managing Principals of Buzz Beauty, a sales and marketing firm to accelerate brands, and co-authors of WHIP FIRE MONEY, Denise Dente and Jessica Quick explore how brands can increase their revenue and consumer awareness through global expansion, about Buzz Beaute's  goal to help owner and entrepreneurs navigate the path to bring their brand to international markets, and the story of WHIP FIRE MONEY, their international guidebook for beauty brands looking to go global. See omnystudio.com/listener for privacy information.

Ashley Souza, Chief Branding Officer, is one of the major players in Crabtree & Evelyn’s recent rebranding. Her main goal was to breathe life into a brand built on heritage and inspired by culture through exploration and travel. Crabtree & Evelyn has always been about more than surface level concerns, connecting culture through products and now bringing heritage and this new approach to resurrect exploration for growth philosophy. A belief that by exploring other cultures and other natural environments, you in turn grow as a person. They’ve currently launched four new collections thus far; Evelyn Rose (a reinvention of a historical collection), Crabtree (inspired by gender neutrality and shareability), The Gardener’s (more artisanal, story led), and Bali (inspired by Ash and the brand’s trip encoming the culture).\r\nSee omnystudio.com/listener for privacy information.\r\n

Today’s venture backed startup landscape has raised the bar for what it takes to compete, much less succeed. Many brands today focus on valuations, the size of fundraising rounds, top line numbers and their exit plan - and that’s one path. Others remain self-funded and fiercely independent defining success on their own . In this paradigm success is not based on size but the ability to execute on your purpose, vision and  strategy all while being laser focused on profitability. Clean beauty pioneer and makeup artist Rose Marie Swift, the founder of RMS Beauty, is one of these fearless founders, who shares her insights and experiences with BeautyMatter\'s Kelly Kovack on the podcast \"It\'s a Matter Of...\".\r\nSee omnystudio.com/listener for privacy information.\r\n

Tiila Abbitt loves to create “firsts”, like her self-funded company Aether Beauty (the world\'s first zero-waste makeup product, winner of Allure’s Best of Beauty Awards for 2021, a pretty big deal). And  -- she simply doesn’t compromise. Tiila has  proven you don’t have to sacrifice efficacy or payoff to create a clean and natural brand with good intent. On the podcast \"Then What?\", she s Lahari Neelapareddy to share how she built a fast growing company on a shoestring budget; why she’s opening up the company to the public; the importance of understanding infrastructure and materials sourcing; and the worst thing a brand can do in trying to become sustainable. Plus, what happened in Tiila’s “Then What” moment, when she faced the reality of the pandemic, with every door of her biggest retail partner closing --  indefinitely.\r\nSee omnystudio.com/listener for privacy information.\r\n

Having led Pacifica Beauty to double-digit growth, year-over-year for the past five years including 2020, Brook Harvey-Taylor, CEO & Founder of Pacifica Beauty, offers insights into the journey to now, and  the “secret sauce” to leading the clean beauty industry by storm. With guest hosts Tina Hedges of Loli Beauty and Jillian Wright of Indie Beauty Media Group.\r\nSee omnystudio.com/listener for privacy information.\r\n

Mimi Banks has more than 20 years of global experience in the beauty industry, notably in the US, , and Israel. She spent the majority of her career at L’Oréal, where she led social media for Lancôme. Mimi lends her vast experience to bring a global perspective, sensitivity to local culture, a deep understanding of client needs, and how to run a successful campaign. MB Social is a boutique full-service social media agency for global businesses, brands and talent.\r\nSee omnystudio.com/listener for privacy information.\r\n

With over 30 years of experience in the skincare industry, Karen grew concerned that the products she was using as a part of her skincare regimen were not ing her health as she underwent treatment for cancer. Karenn shares how, compelled to positively change the relationship between her skin, its health, and her skincare regimen, the Immunocologie philosophy and product line were created to give both men and women an effective, natural and luxurious skincare treatment that is beneficial to their skin – but without causing harm to their mind or body. She also provides insights into the work her company LB Equity, an investment firm focused on emerging brands in the beauty and personal care sectors.\r\nSee omnystudio.com/listener for privacy information.\r\n