Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney 3x122h

In this insightful episode, our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures are ed by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (Is) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit. Key takeaways: - Define and validate ideal customer profiles (I) through market needs and research - Be intentional and thoughtful about who you are serving and the value you offer - Focus on empirical metrics and continuous customer engagement. Show notes: Alicia Carney - https://www.linkedin.com/in/aliciacarney Natasha Lytton - linkedin.com/in/natasha-lytton Micah Smurthwaite - linkedin.com/in/micah-smurthwaite-2283b49 Interview guide link: http://bit.ly/3tJubmC  ​​Establishing an ideal customer profile (I) by Notion VC Market research platforms: interviews.com, pollfish.com, gong.io, grain.com 4b334o