Marketing, Media, and the Future of Women’s Professional Sports 6v4x35

Eric Bradlow, Wharton Marketing Professor and Chair of the department, explores the financial future of women’s professional sports, emphasizing how WNBA players can enhance their total earning potential through personal branding, media exposure, and marketing opportunities beyond traditional league salaries. Hosted on Acast. See acast.com/privacy for more information. 1z5l3z