160. The Retail Truth No One Tells You with Angela Gearhart m2m

Today’s guest knows exactly why your customers aren’t buying and she’s not afraid to say it. Eitan Koter chats with Angela Gearhart, Chief Experience Officer at MediaMax, who’s helped brands go from stuck to scaling by making customer experience actually mean something. Angela breaks down why “value” isn’t about price, what most brands get wrong about loyalty, and how to figure out what makes your brand truly different. They also get into unified commerce, AI, and why your website alone isn’t going to cut it anymore. If you’re trying to connect the dots between product, messaging, and what your customer actually cares about, this episode will help you get there. Website: https://www.vimmi.net  Email us: [email protected]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/  Vimmi LinkedIn: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications Guest: Angela Gearhart, Chief Experience Officer & Co-Founder at MediaMaxx Angela Gearhart’s LinkedIn: https://www.linkedin.com/in/angela-gearhart2025 MediaMaxx: https://mediamaxxcom.net   Takeaways: Curiosity, empathy, and creativity are essential in retail today. Value creation is crucial in uncertain economic times. Shopping experiences must be seamless and frictionless. Community goes beyond loyalty; it fosters advocacy. Existing customers are the richest source of sales. Retail has transformed; it's no longer just about physical stores. AI is a powerful tool but requires clear objectives. Unified commerce focuses on seamless shopping experiences. Retailers must clarify their sales strategies and tactics. Understanding consumer insights is key to successful marketing. Chapters: 00:00 Introduction to Angela Gearhart 03:15 The Evolving Retail Landscape 08:51 Understanding Consumer Value 12:54 Finding True Differentiators 20:26 Unified Commerce Explained 24:46 Challenges in Retail Today 27:26 Exciting Trends in Marketing and AI 4d704k