163. Get Massive Publicity Without Big Budgets with Gloria Chou 1v2113

In this episode of Mastering E-Commerce Marketing, host Eitan Koter talks with Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast. Gloria helps small businesses, especially female and BIPOC founders, get featured in media outlets like Forbes, Vogue, Oprah’s Favorite Things, and the New York Times. Her unique approach doesn’t rely on expensive ads, PR agencies, or large followings. During their conversation, Gloria shares practical ways entrepreneurs can start earning organic media coverage. She introduces her easy-to-use R pitching method, showing exactly how to write messages that journalists actually read and respond to. Gloria also explains why organic PR often works better and lasts longer than paid ads or influencer campaigns. She highlights common mistakes brands make when reaching out to journalists and offers clear advice on how to fix them. Whether you're new to PR or just looking for ways to get better results without overspending, Gloria’s strategies make it simple to get started right away. This episode offers clear tips for any entrepreneur who wants more visibility for their business without complicated processes or high costs. Website: https://www.vimmi.net  Email us: [email protected]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/  Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/  Vimmi LinkedIn: https://il.linkedin.com/company/vimmi  YouTube: https://www.youtube.com/@VimmiCommunications Guest: Gloria Chou, Founder and Chief Strategist at Gloria Chou PR LLC Gloria Chou’s LinkedIn  Gloria Chou PR LLC Takeaways: PR is about being seen, heard, and valued. Organic PR is more credible and sustainable than paid ads. Crafting a relevant pitch is crucial for success. The R framework stands for Credibility, Point of View, and Relevance. Identify the right journalists by looking for commerce or shopping editors. Timing is key; pitch seasonal products ahead of time. Common mistakes include not following up and focusing too much on product features. Press releases can establish authority and protect intellectual property. Measure PR success through SEO and traffic analytics. Building relationships with journalists can lead to long-term visibility. Chapters: 00:00 Introduction to PR and Its Importance 03:00 Understanding Organic PR vs. Paid Advertising 05:54 Crafting a Relevant Pitch: The R Framework 08:59 Identifying the Right Journalists and Media Outlets 12:03 Timing Your PR Efforts: Seasonal Strategies 14:59 Common Mistakes in PR and How to Avoid Them 17:59 The Role of Press Releases in PR Strategy 21:05 Measuring Success in PR Campaigns 23:50 Building Long-Term Relationships with Journalists 26:53 Final Thoughts and Next Steps for Founders 4t6y3s