Chapter 9: Calgon, Take Me Away! 1k612b

Chapter 09 Summary: 1) Online publications have the power to spread public relations nightmares overnight. 2) Traditional PR response mechanisms may be too slow to respond to such situations. 3) New Media technologies such as Twitter offer real-time response capabilities. 4) Companies must prepare for such situations by authorizing employees to speak on the company’s behalf. 3x20b