What were our biggest learnings in 2015? And how can they be applied in the coming years? In this episode, we cover what we've learned about factorial experiments, namespacing, A/A experiments, placebo tests, new experience (NUX), work culture in the tech industry (and how it contrasts to work culture in Latin America), and more. "One thing about being 100% data all the way is that you do that and you start to take out the human side of it in the first place. So you start using data so much that you forget to solve for your customer. Activation rates, conversion rates, and lifetime value. They're not customers. Those aren't people." — Geoff at 25:00 Design is not Art article: http://austinknight.com/writing/design-is-not-art/ Austin's Top Product Design Lesson for 2016: https://studio.uxpin.com/blog/top-10-product-design-lessons-for-2016/ HubSpot Culture: http://CultureCode.com Email us: [email protected] Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault 6h2p65