Agile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba 1y284d

In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how the company navigated their triple transformation, which encomed personal, inter-departmental and process changes, shifting from an infrastructure mentality to a customer-centric one. The hosts probe deeper into the challenges of digital transformation, involving both online and offline components. They also glance at the company's increased customer centricity focus and how agile practices helped with the mission to provide a frictionless mobility experience. Sylvia also talks about receiving the Agile Business Award for Agile Marketing from the Agile Business Consortium and shares advice for companies looking to implement agile practices. 00:00 Introduction to the Modern Marketing Podcast 00:20 Interview with Sylvia Rausch: Agile Marketing in Action 00:41 Understanding Saba: A Journey into Urban Mobility 01:45 The Shift from Infrastructure to Mobility 03:37 Exploring the Mobility Ecosystem 04:49 Discovering Agile: A Solution for Modern Marketing 07:29 Challenges and Triumphs of Digital Transformation 13:22 Becoming Customer Centric: The Agile Way 15:57 Recognition and Evolution: Post-Agile Business Consortium Award 18:05 Guidance for Implementing Agile Practices 20:03 Conclusion and Farewell 6a3j1g