12. Building a powerful target list for ABM success 582671

The Importance of a Target List in ABMDo you know how to create a powerful target list that drives ABM success? Fes Askari and Josh Weale break down the essentials of selection—from aligning Sales and Marketing and leveraging data-driven insights to distinguishing between your total addressable market and your ideal customer profile, and continuously refining your focus for maximum impact. 3wyj