1,264 - Customer Loyalty Programs 505aw

Get something extra for always shopping at the same store. Learn how in this episode. Slow dialog: 1:35 Explanations: 4:48 Fast dialog: 20:07 Wynn: I’ve come up with a surefire way to bring in more business. Dixie: How? Wynn: We’ll start a customer loyalty program. All of the big businesses have them. Dixie: I’m not sure how they work. Wynn: They’re mainly point-based systems. Our customers sign up and we’ll give them a hip card or keychain tag with a barcode. Each time they make a purchase, they get points. Once they’ve accumulated enough points, they can redeem them for rewards. Dixie: Okay, but what’s this? Wynn: It’s a punch card. Each time a customer buys something over $25, they get a punch. When they’ve received 10 punches, they get a $10 discount. Dixie: I understand all that, but what is this chart for? Wynn: It shows our new tiered system. Customers who spend over $1,000 a year are on the blue level, those who spend more than $5,000 are on the red level, and those who spend $10,000 are on the gold level. We’ll have incentives to get people to move up the ladder. Dixie: So which of these customer loyalty programs are we adopting? Wynn: All of them. Dixie: Huh? How are customers supposed to keep track of all of these programs? Wynn: Good question. See this? It’s a free wallet we’ll be giving away. Customers can keep all of their customer loyalty cards in it. Isn’t it nice? Dixie: It’s nice, but will people really use it? Wynn: You’ve got a point. Maybe we should come up with a reward program for those who do. Hey, that’s brilliant! Script by Dr. Lucy Tse 1w151q