The Project Management Skills That Keep Creatives On Track 5z6k6p

Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing...

Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing on pop culture moments or averting a crisis. Project management helps channel that urgency into strong execution and buzz-worthy results. In a t discussion, two project leaders at creative agencies discuss which project management skills help teams turn their ideas into reality and reveal how they overcame challenges in high-stakes projects, including a major localization and transcreation initiative and the marketing campaign for Hollywood blockbuster Deadpool & Wolverine.

Key themes
[02:39] The role of project management at creative agencies
[07:05] The project management skills and domain expertise that help creative teams thrive
[11:05] Agile, predictive or hybrid: Picking the approach that’s right for a project
[17:10] How a project manager’s focus on risk identification and tailoring workflows helped a team stay on track
[19:42] How communication and collaboration helped Maximum Effort deliver Deadpool & Wolverine—and the film’s marketing plan
[21:41] Embracing flexibility and adaptability in creative project life cycles

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