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Stage vs. Page: Exploring the First Two Thought Leadership Archetypes (Resonant Thought Leader Archetypes - Part 1) 1e4q5q
29/04/2025
29/04/2025
Trying to become a thought leader using someone else's expression style is like trying to sing...
Trying to become a thought leader using someone else's expression style is like trying to sing with someone else's voice – it will always feel forced and drain your energy. Your natural mode of expression isn't just a preference; it's the foundation for sustainable impact.
I believe successful thought leadership comes from aligning with your authentic expression mode, not forcing yourself into someone else's template. When your approach to sharing expertise flows through your natural strengths, your impact grows while your energy remains sustainable.
In this continuation of our exploration of the Resonant Thought Leadership System, I dive deep into the first two thought leadership archetypes: the Resonant Orator and the Wisdom Writer. Through real examples and practical frameworks, I show how recognizing your natural expression pattern creates a foundation for sustainable success. Discover how to build your entire thought leadership approach around your innate strengths rather than fighting against your natural tendencies.
IMPACT POINTS FROM THIS EPISODE:
⚡ Expression Mode Alignment – Your natural way of communicating expertise (speaking, writing, etc.) should form the foundation of your entire thought leadership system, not just be one component of it.
⚡ Strengths-Based Content Development – When you create content in alignment with your archetype (verbal processing for Resonant Orators, written exploration for Wisdom Writers), your ideas develop more fully and your authentic voice emerges naturally.
⚡ Strategic System Integration – Each archetype requires different approaches to content, platform design, connection strategies, and business models that work together cohesively rather than fighting against your natural tendencies.
PEOPLE & RESOURCES MENTIONED:
Simon Sinek
Brittany Hodak Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak
Speaking page on website
Meeting planner page with Mentimeter demonstration
Luvvie Ajayi Jones Luvvie's Newsletter - The LuvvLetter
Luvvie's Patreon
Luvvie's Blog - Awesomely Luvvie
James Clear 3-2-1 Newsletter
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
Seth Godin - Blog
Mike Pacchione
Resonant Thought Leader Starter Kit
CONNECT WITH MACY:
the free Resonant Thought Leader Starter Kit at macyrobison.com
Follow on Instagram: @macyrobison
Connect on LinkedIn: Macy Robison
Visit: macyrobison.com
SUBSCRIBE & REVIEW:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
UP NEXT:
me next week as we explore two more thought leadership archetypes: the Digital Learning Architect and the Experience Facilitator. If you've been wondering why certain approaches to sharing your expertise energize you while others leave you drained, these archetypes might hold the key to understanding your natural strengths. We'll dive into how these expression modes shape every aspect of your thought leadership system, from content creation to business model design.