Path to Market: The art and science behind effective GTM strategies for startups and scale-ups 3r6r49

We are excited to announce the launch of our new podcast series, "Path to Market,"...

We are excited to announce the launch of our new podcast series, "Path to Market," where our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures dissect the art and science behind effective go-to-market (GTM) strategies for startups and scale-ups. The introductory episode explores essential elements of go-to-market planning, real-world examples of startups overcoming market-entry challenges, and practical advice on avoiding common pitfalls. Highlights include: - understanding the balance between art and science in sales; - the importance of a focused market entry; - the critical nature of making the right hire. What to Expect from “Path to Market” Future episodes will cover an array of topics, from defining your Ideal Customer Profile (I) to choosing between sales development representatives and product-led growth motions. Whether you’re embarking on your startup journey or are further along, there’s something beneficial for every stage. The podcast series will feature seasoned marketing, sales, and product experts who have worked for companies such as Stripe, Snowflake, and Deliveroo.

Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney 5 meses 40:44 Navigating Growth: Sales and Scaling Strategies from Ryan Lieber, Snowflake’s First SDR 4 meses 45:33 Path to Market: How to Build Highly Effective Go-To-Market Teams 4 meses 55:14 Path to Market: From Zero to Market Leader, A CRO’s GTM Playbook 3 meses 46:17 Decoding Modern Challenges: AI, Cyber Policy, and Global Politics with Dr. Melanie Garson 2 meses 42:53 Ver más en APP Comentarios del episodio 5u644x