How Consumers Perceive Layoffs: Offshoring vs. Automation 20562

Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares...

Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.
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