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Finding the Phrase that Pays: A Crash Course on Sales Scripting Part 2 6n5m6j
10/08/2012
10/08/2012
Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t...
Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t always easy, and it shouldn’t be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them. Nowadays, everything is done with research -- from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald’s that get you to mindlessly order the large coke over the small one. You see; each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal -- or whatever. This interview with Bill Bodrie is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.