PNR: This Old Marketing | Content Marketing with J 4e3671

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn commenting and Duolingo. Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks. ----- This week's links: Anthropic AI Resorts to Blackmail AI Layoffs Are Here The End of Website Traffic Print is Dead. Long Live Print. Duolingo CEO Retraces AI Announcement Businesses Go On Bitcoin Buying Spree The AI Agent Pitch Deck ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.  Is Google going the way of the yellow pages? The boys ponder. And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple. In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street. Winners and losers include a furniture store and Peloton. Rants and raves include AI use by writers and the idea of growth marketing. ----- This week's links: Google Marketing Live Major Newspaper Creates Fake Books Netflix to Syndicate Sesame Street OpenAI Buys IO Peloton Dumps CMO AI Writing and Author Tribes ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and Sperm Racing (yep...you saw that right). ----- This week's links: Zuckerberg's War on Advertising BBC Boss Goes for Truth Max Rebrands Again Nutter Butter Explodes Warner Brothers and Leveraging IP Weird Sperm Racing AEO Dumb or Crazy Smart ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me exactly how that would work please? And Virginia signs a social media scrolling reduction that won't reduce scrolling. Winners and losers include LEGO and Warren Buffett. Rants and raves include Disney's new park and the White House social media effort. ----- This week's links: Zuckerberg and Meta AI Trump Tariffs and Hollywood Virginia Law on Social Media Warren Buffett Retires LEGO and F1 Racing Trump Social Media Strategy Disney's New Park ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 Renting vs. Owning The TikTok Effect Community as Currency Revenue Mix How to Get Rich as a Creator Here's a link to the complete study. ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A judge has blocked the termination of VOA. But is it too late? Joe thinks it is. And Ryan Coogler's movie deal gives marketers and creators a lot to think about. Winners and losers include the American people and Diary of a CEO podcast. Rants and raves include Google's cookies and the uber wealthy. This week's links: Google Loses Case Tariffs Crush Ad Market Judge Blocks VOA Halt Coogler's Movie Deal America Gives Up on Fact Checking DOAC Turns Down Big Deals America's Riches Households Have Banner Year Google Keeps Cookies ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include databases and Twinkies. Rants and raves include Superman and faith-based billboards. This week's links: META's FTC Case Starts OpenAI to Launch Social Platform? Creator Economy Jobs on the Up Top Gen AI Use Cases Twinkies Goes 420 The Summer of Superman ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the TikTok deal is delayed (again). In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo. Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check. This week's links: Trump Delays TikTok (again) Big Search Shift (Google) Push to Rented Land? Duolingo for the Win Catholic Church Needs a Change Shopify CEO Stokes AI Flames London Taking Down Telsa with Ads ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new s a week and 300% database growth in just two years. Visit https://www.hubspot.com/to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast. Marketing losers include vibe marketing and Hooters. Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending. This week's links: Amazon Interested in TikTok TikTok Looming Deadline Elon's Merger Is Dumb META Steals Copyrighted Books Ghibli Effect Takes Over ChatGPT Hooters Bankruptcy Chris Ross from Gartner ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial ? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter. 5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list. ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession? Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made. And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care. Marketing losers are Unilever and the NFL. Rants are the AI-ification of press and the killing of Voice of America. This week's links: Ad Growth Slows Anthropic CEO Predicts AI Coding Takeover AI Slop Is Non-Stop Unilever's Big Mistake Adobe and AI Agents The Death of Voice of America ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so. Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency? And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees? Marketing winners and losers include Southwest Airlines and CMO tenure. Rants and raves include Substack and shadow AI. This week's links: Spotify Pays the Indies Are Big Music Labels Valuable? Wonder Acquires Tastemade Unilever Doubles Down on Influencers CMO Tenure Study Shadow AI Brands Are Launching Substacks ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens. In other news, more and more creators are going full AI. How close is it to real, or does that even matter? Marketing winners and losers include Disney and Trump's Gold card. Rants and raves include travel within the US and Meta testing out agents in advertising. This week's links: The Media's Credibility Has Bottomed Creators Are Now Going Full AI Disney Starts Killing Off News Media Trump's Gold Card Meta Testing AI Agents for Business Ads ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force. And is Substack the new Instagram for smaller creators? Winners and losers include bars in Key West, Levi's and UTC. Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester. This week's links: Dow Jones and Content Marketplace B2BMX Speaker Highlights Is Substack the New Instagram? Levi's and Nostalgia UTC Expands Marketing Division Jeff Bezos New WaPo Moves How to Use X Advertising By Forrester ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet? In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content? Winners and losers include Allstate and Kai Cenat. Rants and raves include the Associated Press and Major League Baseball. This week's links: Reddit's Growth Problems Create a Series Is the New Mandate AI and Allstate Kai Cenat to Launch Streaming University MLB Trying Out Robo Umpires The AP and Trump ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of. Marketing winners include partnerships and ChatGPT. Rants and raves include the end of book blurbs and Welches content marketing. ----- This week's news links: Big Ratings Win for Super Bowl Super Bowl Ad Winners BuzzFeed Launches Social Media App The Paywall Dilemma OpenAI's Super Bowl Ad Welches Content Marketing The End of Blurbs ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners? Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do? Winners and losers include Nielsen and Hertz communications. Rants and raves include AMO and Trump Coin. ----- This week's news links: Super Bowl Winners Deep Research Next Big OpenAI Move Influencer Marketing Rises Cable News as We Know It Nielsen Ends s Trump Coin Rug Pull ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL golf league. Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike. ----- This week's news links: The Real DeepSeek Why Is Everyone Freaking Out Over DeepSeek? Trump, TikTok and Socialism White House In Talks with Oracle Substack Paying $20 Million The TGL Golf League Chalamet Goes Gorilla Chris Sacca on Tim Ferriss Nike's Destruction ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys return with a cornucopia of news.  TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads). In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model. In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local. ----- This week's news links: The TikTok Ban Update China Comments on TikTok Ownership RedNote Instagram Throws Money Meta Announces Community Notes Meta's Community Notes Don't Include Ads Edelman Trust Barometer Prof G with Andrew Ross Sorkin Inside Anthropic's AI Race ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on more than three platforms Create content in a highly competitive area Lean heavily into AI tools to create content Put all your influence efforts into finding external influencers and none on building internal influence Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated Brand Schmand you should really focus on lead gen…. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free s direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.