Descargar APP gratis en APP Store 4l3133
Descargar APP gratis en Play Store
The Journey of Implementing Agile in Marketing: A Conversation with Great Dane's Leadership In...
The Journey of Implementing Agile in Marketing: A Conversation with Great Dane's Leadership
In this episode of the ModRn Marketing Podcast, hosts Melissa Reeve and Jim Ewel converse with Brandie Fuller, VP of Commercial Excellence, Taylor Giem, RTE for the Marketing Group, and Noah Thomas, Director of Marketing at Great Dane. The guests present their journey of transitioning their day-to-day marketing activities to an Agile and SAFe methodology in order to better manage special projects. They explain how processes were adapted to fit the culture of the company, changing roles of leaders in Agile, and the way patience and continuous improvement have been key in their transformation. Moreover, they share the importance of formal processes and structure when adapting to Agile and the various benefits they've experienced, such as increased trust and open communication amongst team .
00:01 Introduction to the Podcast and Guests 03:11 The Journey Towards Agile Marketing 05:33 Challenges and Solutions in Implementing Agile 09:27 The Role of an RTE in Agile Marketing 11:37 The Impact of Agile on the Marketing Team 14:58 The Importance of Following Agile Processes 19:08 The Role of Leadership in Agile Implementation 22:10 Advice for Marketing Teams Starting with Agile 23:48 Closing Remarks
Our Guests
Brandie Fuller, VP of Commercial Excellence Brandie Fuller is the VP of Commercial Excellence for Great Dane and is based in Savannah, GA. She has been in the transportation industry for more than 25 years and leads the operations, brand, marketing, and digital experience functions for the company. She began her agile journey more than a decade ago and has been an advocate for agile as a foundation for organizational effectiveness ever since.
Taylor Giem, Program Manager & RTE Taylor Giem is a Program Manager in the Commercial Excellence department at Great Dane in Savannah, Georgia. She is a SAFe certified Release Train Engineer and has been helping lead the Agile transformation among Great Dane's Marketing and Digital teams since early 2022. She plans to continue driving the transformation for the entire Commercial Excellence department and the organization. Her background is in Marketing and Project Management.
Noah Thomas, Director of Marketing Noah Thomas is the Director of Marketing for Great Dane and leads strategic planning and execution for the department. This includes brand stewardship, high-level special projects, and providing marketing services to the organization. His various background experiences include working at a B2B marketing agency, serving as a Peace Corps volunteer in Vanuatu, and leading kayak tours.
The Hosts
Jim Ewel, Co-Founder, Agile Marketing Alliance JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.
He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing.
Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.
Connect on Linked In
Melissa Reeve, Co-Founder, Agile Marketing Alliance Currently the co-Founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto. An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.
Connect on Linked In