6. Setting objectives for ABM (part 2) 1j131a

Part 2 has landed! Go back under the hood of ABM objectives, and hear from our Heads of ABM as...

Part 2 has landed! Go back under the hood of ABM objectives, and hear from our Heads of ABM as they conclude their discussion around the challenge of setting the right objectives for your business.


About your hosts:
Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.


Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important s. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.

1. Under the Hood of the ABM Engine 1 año 15:49 2. The Top 10 ABM Challenges 1 año 28:57 3. Sales and Marketing Alignment 1 año 33:00 4. AI's impact on ABM 1 año 01:00:09 5. Setting objectives for ABM (part 1) 1 año 15:54 Ver más en APP Comentarios del episodio 4z4r3c